Toilet paper market in Czechia

Earlier Report Observations

The Czech toilet paper market saw substantial volume growth from 2018, with a 24.5% increase that year fueled by the introduction of new product varieties, including limited edition designs and moist flushable paper, which stimulated consumer interest. Market volume then stabilized through 2019 and 2020, while value declined slightly, indicating competitive pricing or shifts in the product mix.

In 2021, brand innovation centered on sustainability, as Tento's redesigned packaging and 'Gentleness of Nature' campaign emphasized certified forestry, coinciding with a market consolidation where volume dipped but value rose, suggesting a move toward premium segments. The market was significantly impacted in 2022 by the war in Ukraine and the European energy crisis, which restricted birch pulp exports from Russia and raised production costs by about 45%. This supply shock, alongside warnings of production cuts, contributed to precautionary consumer purchasing, supporting an 8.5% volume growth and a 34.1% surge in market value. Domestic manufacturer BM plus simultaneously achieved record sales through improved production organization and new technology.

Growth continued into 2023, supported by ongoing expansion at BM plus and the construction of the new RollPap mill in Opatovice nad Labem, the first new paper mill in the Czech Republic since 1989, aimed at reducing import dependency. Consumer preferences throughout the period increasingly favored larger pack sizes, multi-layer quality, and eco-friendly alternatives like recycled and bamboo paper, gradually reshaping market offerings.

Production toilet paper in Czechia

In value, 2018-2021, K $ US

Czechia's toilet paper production has increased for the third consecutive year. In 2021, the output was valued at 33 513 thousand US dollars, reflecting a modest rise of 6.4% compared to 2020. Between 2018 and 2021, production grew by 60.3%, with a compound annual growth rate of 17.0%.

Annual dynamics of production in Czechia in value, 2018-2021, K $ US

In kind, 2018-2021, t

Czechia's toilet paper production has increased for the third consecutive year. In 2021, 27 687 tonnes of toilet paper were produced, equivalent to a slight rise of 2.2% year-over-year. From 2018 to 2021, production increased by 86%, equating to an annualized growth rate of 23.0%.

Annual dynamics of production in Czechia in kind, 2018-2021, t

Exports toilet paper from Czechia

Exports in kind, t

Toilet paper exports from Czechia have increased for the third consecutive year. In 2021, exports totalled 10 632 tonnes, constituting a rise of 4.3% compared to 2020. Between 2018 and 2021, exports grew by 77.2%, with an annualized rate of 21.0%.

Annual dynamics of product's exports from Czechia in kind, 2018-2021, t

Throughout 2018–2021, the Netherlands, Slovakia, and Germany played the leading roles in Czechia's toilet paper exports in kind. The Netherlands accounted for 28.2% of exports, Slovakia for 26.3%, and Germany for 20.1%, jointly representing 74.7% of total flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Czechia in kind, 2018-2021

Exports in value, M $ US

Toilet paper shipments from Czechia abroad have increased for the third consecutive year. In 2021, Czechia exported 18.3 million US dollars worth of toilet paper, constituting a significant advance of 14.0% from 2020. Between 2018 and 2021, exports increased by 91.7%, equating to an annualized growth rate of 24.2%.

Annual dynamics of product's exports from Czechia in value, 2018-2021, M $ US

Over 2018–2021, Germany, Slovakia, and the Netherlands were the primary buyers of toilet paper from Czechia in value terms. Germany accounted for 26.0% of exports, Slovakia for 25.6%, and the Netherlands for 21.9%, jointly making up 73.5% of total exports.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Czechia in value, 2018-2021

Imports toilet paper to Czechia

Imports in kind, t

After a two-year gain, Czechia's toilet paper imports declined. In 2021, import volume reached 62 699 tonnes, amounting to a moderate decrease of 8.4% year-over-year. Over the period 2018-2021, imports increased by 4.6%, with a compound annual growth rate of 1.5%. The maximum value was recorded in 2020 at 68 428 tonnes, following the largest increase of 11.9% in 2019.

Annual dynamics of product's imports to Czechia in kind, 2018-2021, t

In 2018–2021, Slovakia, Poland, and Austria were the largest suppliers of toilet paper to Czechia in kind. Slovakia accounted for 43.4% of imports, Poland for 25.6%, and Austria for 11.8%, together forming 80.8% of total imports.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Czechia in kind, 2018-2021

Imports in value, M $ US

After a two-year decrease, Czechia's toilet paper import volume increased. In 2021, imports registered 103.3 million US dollars, representing an 18.2% increase compared to the previous year. Between 2018 and 2021, imports grew by 7.4%, equating to an annualized rate of 2.4%. The minimum value was recorded in 2020 at 87.4 million US dollars, following the largest decline of 8.2% in 2019.

Annual dynamics of product's imports to Czechia in value, 2018-2021, M $ US

In 2018–2021, Slovakia, Poland, and Austria were the principal destinations for Czechia's toilet paper imports in value terms. Slovakia accounted for 47.2% of imports, Poland for 18.6%, and Austria for 12.1%, jointly accounting for 77.9% of total flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Czechia in value, 2018-2021