Market research

Tissues and towels of paper market in Poland

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

From 2018 to 2024, the Polish market for tissues and towels of paper increased in volume from 129.3 тыс. т to 221.3 тыс. т, driven by growing domestic demand for paper towels and a consumer shift toward premium hygiene products. Leading producers like Velvet Care invested in modern machinery and expanded regionally, such as through the acquisition of Moracell in 2020, supporting production growth from 274.0 тыс. т to 402.5 тыс. т over the period.

EU regulations on timber and cellulose, finalized in late 2022 and implemented in 2024, affected pulp supply and contributed to rising prices for hygiene papers, elevating the market value from 245.2 млн долл. to 529.4 млн долл. The post-pandemic market saw stabilization and a rise in private label sales, while continued investments and an influx of Ukrainian workers aided industry capacity and labor availability.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2024
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2024
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Poland
  1. 5.1.1. In kind, 2018-2024, K t
  2. 5.1.2. In value, 2018-2024, M $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, K t
  2. 5.2.2. In value, 2018-2024, M $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's exports from Poland in kind, 2018-2024, K t
    2. 6.1.2.2. Dynamics of product's exports in kind from Poland by countries, 2018-2024, K t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Poland in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Poland by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Poland, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from Poland by countries, 2018-2024, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's exports from Poland in kind, 2018-2024, K t
    2. 6.2.2.2. Dynamics of product's exports in kind from Poland by countries, 2018-2024, K t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Poland in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Poland by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Poland, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from Poland by countries, 2018-2024, $ US/t
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's imports to Poland in kind, 2018-2024, K t
    2. 7.1.2.2. Dynamics of product's imports in kind to Poland by countries, 2018-2024, K t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Poland in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Poland by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Poland, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to Poland by countries, 2018-2024, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's imports to Poland in kind, 2018-2024, K t
    2. 7.2.2.2. Dynamics of product's imports in kind to Poland by countries, 2018-2024, K t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Poland in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Poland by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Poland, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to Poland by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production tissues and towels of paper in Poland

In value, 2017-2020, M $ US

Poland's production of tissues and towels of paper has increased for the third consecutive year. In 2020, output was valued at 470.4 million US dollars, reflecting a modest year-over-year increase of 3.2%. Over the period from 2017 to 2020, production grew by 25.5%, with a compound annual growth rate of 7.9%.

Annual dynamics of production in Poland in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	16.0%	4.8%	3.2%	7.9%

Source: SHEV.io

In kind, 2017-2020, K t

Poland's production of tissues and towels of paper has increased for the third consecutive year. In 2020, 304.2 thousand tonnes were produced, representing a 2.2% year-over-year increase. Between 2017 and 2020, production rose by 15.9%, equating to an annualized growth rate of 5.0%.

Annual dynamics of production in Poland in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	4.4%	8.6%	2.2%	5.0%

Source: SHEV.io

Exports tissues and towels of paper from Poland

Exports in kind, K t

Poland's exports of tissues and towels of paper have increased for the third consecutive year. In 2020, exports amounted to 202.6 thousand tonnes, marking a limited rise of 5.7% compared to the previous year. Between 2017 and 2020, exports grew by 18.2%, with an annualized rate of 5.7%.

Annual dynamics of product's exports from Poland in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	5.3%	6.2%	5.7%	5.7%

Source: SHEV.io

From 2017 to 2020, Germany, Czechia, and the United Kingdom were the main destinations for Poland's exports of tissues and towels of paper in kind. Germany accounted for 58.7% of exports, Czechia for 11.3%, and the United Kingdom for 6.0%, with these three countries together representing 76.1% of total flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Poland in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

Poland's export value of tissues and towels of paper has increased for the third consecutive year. In 2020, export volume totaled 281.3 million US dollars, showing a moderate improvement of 4.8% compared to 2019. Over the period from 2017 to 2020, exports increased by 31.5%, with a compound annual growth rate of 9.6%.

Annual dynamics of product's exports from Poland in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	19.7%	4.8%	4.8%	9.6%

Source: SHEV.io

From 2017 to 2020, three principal markets — Germany, Czechia, and the United Kingdom — together accounted for 72.1% of Poland's total export value for tissues and towels of paper.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Poland in value, 2017-2020

Source: SHEV.io

Imports tissues and towels of paper to Poland

Imports in kind, K t

Poland's imports of tissues and towels of paper have declined for the third consecutive year. In 2020, import volume was recorded at 35.4 thousand tonnes, marking a slight decrease of 0.7% year-over-year.

Annual dynamics of product's imports to Poland in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(0.7%)	(0.3%)	(0.7%)	(0.6%)

Source: SHEV.io

Over the period from 2017 to 2020, Germany, Italy, and Slovakia consistently led the country structure of Poland's imports of tissues and towels of paper in kind. Germany accounted for 38.6% of imports, Italy for 21.1%, and Slovakia for 11.1%, with these three countries jointly representing 70.7% of total flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Poland in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

Poland's imports of tissues and towels of paper have declined for the second consecutive year. In 2020, imports stood at 61.2 million US dollars, marking a decrease of 4.9% compared to the previous year. The maximum value was recorded in 2018 at 66.6 million US dollars, which also saw the largest increase of 8.7%.

Annual dynamics of product's imports to Poland in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	8.7%	(3.3%)	(4.9%)	(0.0%)

Source: SHEV.io

Throughout 2017 to 2020, Germany, Italy, and Slovakia remained the main markets for Poland's imports of tissues and towels of paper in value terms. Germany accounted for 40.4% of imports, Italy for 21.4%, and Slovakia for 11.0%, with these three countries jointly taking 72.8% of total flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Poland in value, 2017-2020

Source: SHEV.io