Tents market in the Netherlands

Earlier Report Observations

The Dutch tent market underwent a shift in the late 2010s with the entry of the German company Campwerk and the growing popularity of glamping, which introduced more luxurious and comfortable camping accommodations. These trends helped refresh the industry's image and laid the groundwork for increased consumer interest in camping and outdoor equipment.

The COVID-19 pandemic dramatically changed travel patterns, leading to a surge in domestic tourism and camping within the Netherlands from 2021. This shift in consumer behavior, coupled with innovations in camping gear such as lightweight equipment and insulated tents, made camping more appealing and drove significant growth in market volume and value.

Market size in physical terms grew from 9 297 tons in 2021 to 12 223 tons in 2024, while domestic production more than doubled over the same period. The overall expansion was sustained by continued strong demand for outdoor recreation, even as import and export volumes saw some fluctuations.

Production tents in the Netherlands

In value, 2018-2021, K $ US

Annual dynamics of production in the Netherlands in value, 2018-2021, K $ US

In kind, 2018-2021, t

Annual dynamics of production in the Netherlands in kind, 2018-2021, t

Exports tents from the Netherlands

Exports in kind, t

Tent exports from the Netherlands have increased for the third consecutive year. In 2021, the country exported 11 252 tons of tents, which represents a significant 43.4% increase compared to 2020. Looking at the broader period from 2018 to 2021, exports grew by 67.9%, translating to an annualized growth rate of 18.8%.

Annual dynamics of product's exports from the Netherlands in kind, 2018-2021, t

From 2018 to 2021, Germany, Belgium, and the United Kingdom emerged as the primary markets for tent exports in volume terms. Germany accounted for 29.0% of exports, Belgium for 14.6%, and the United Kingdom for 11.4%. Together, these three countries represented 55.0% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from the Netherlands in kind, 2018-2021

Exports in value, M $ US

Tent shipments from the Netherlands have risen for the third year in a row. In 2021, exports reached 98.1 million US dollars, showing a sharp year-on-year increase of 32.6%. Over the 2018-2021 period, exports increased by 85.5%, with a compound annual growth rate of 22.9%.

Annual dynamics of product's exports from the Netherlands in value, 2018-2021, M $ US

Between 2018 and 2021, Germany, the United Kingdom, and France formed the main cluster of markets for tent exports in value terms. Germany held a 28.7% share, the United Kingdom 13.4%, and France 10.7%. Combined, these three markets accounted for 52.8% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from the Netherlands in value, 2018-2021

Imports tents to the Netherlands

Imports in kind, t

Following a two-year decline, tent imports into the Netherlands rebounded in 2021. Imports totaled 19 959 tons, marking a dramatic 39.8% increase compared to the previous year. Over the 2018-2021 period, imports grew by 28.8%, equating to an annualized rate of 8.8%. The lowest import volume was recorded in 2020 at 14 272 tons, while the largest decline occurred in 2019 with a 5.3% drop.

Annual dynamics of product's imports to the Netherlands in kind, 2018-2021, t

From 2018 to 2021, China, Germany, and Belgium remained the main suppliers of tents to the Netherlands in volume terms. China accounted for 56.2% of imports, Germany for 15.3%, and Belgium for 6.4%. Together, these three countries represented 77.8% of total import volume.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to the Netherlands in kind, 2018-2021

Imports in value, M $ US

After two years of decrease, tent imports into the Netherlands saw an upturn in 2021. Import value reached 142.9 million US dollars, showing a 33.1% gain compared to the previous year. Over the 2018-2021 period, imports increased by 17%, with a compound annual growth rate of 5.4%. The minimum value was recorded in 2020 at 107.3 million US dollars, while the largest decline occurred in 2019 with an 8.8% drop.

Annual dynamics of product's imports to the Netherlands in value, 2018-2021, M $ US

Between 2018 and 2021, China, Germany, and Denmark were the primary markets for tent imports in value terms. China accounted for 39.5% of imports, Germany for 20.2%, and Denmark for 7.0%. Together, these three countries represented 66.7% of total import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to the Netherlands in value, 2018-2021