Tea or mate extracts and preparations market in Italy

Earlier Report Observations

Between 2018 and 2020, the Italian market for tea and mate extracts shifted towards premium and health-focused products, with growing consumer demand for high-quality, traceable teas and innovative flavors driving market value up from $81.5 million to $84.5 million, even as physical volume declined from 22 460 tonnes to 13 212 tonnes. The COVID-19 pandemic in 2020 accelerated home consumption and heightened interest in natural extracts for their bioactive properties, reinforcing value growth despite supply chain disruptions.

Market value surged to $137.1 million in 2021, propelled by stricter European and Italian labeling and traceability regulations, alongside expansion in flavored tea segments and innovative preparations. The entry of new players and artisanal products further stimulated demand. However, in 2022, volume dropped sharply to 12 053 tonnes and value fell to $109.3 million, as regulatory pressures on imports and certifications likely constrained supply, while sustainable packaging innovations continued to influence product development.

From 2023 to 2024, market volume showed modest recovery, rising to 13 009 tonnes, while value stabilized around $109 million, indicating a phase of consolidation where premiumization trends maintained market value despite fluctuations in physical consumption.

Production tea or mate extracts and preparations in Italy

In value, 2017-2020, M $ US

Italy's production of tea or mate extracts and preparations, measured in monetary terms, increased in 2020 after two consecutive years of decline. The output was valued at 76.5 million US dollars, marking a slight 0.9% rise compared to 2019. However, looking at the broader period from 2017 to 2020, production fell significantly by 39.9%, which translates to an average annual decrease of 15.6%. The lowest point was recorded in 2019 at 75.8 million US dollars, while the sharpest drop occurred in 2018 with a 37.6% decline.

Annual dynamics of production in Italy in value, 2017-2020, M $ US

In kind, 2017-2020, t

From 2017 to 2020, Italy maintained the third position globally in terms of production volume for tea or mate extracts and preparations.

Top producers of tea or mate extracts and preparations, 2017-2020

World map of production of tea or mate extracts and preparations, 2017-2020

Italy's production of tea or mate extracts and preparations, measured in volume, declined for the third year in a row. In 2020, output reached 13,824 tonnes, representing a substantial 21.7% decrease from the previous year. Over the 2017-2020 period, production dropped by 62.7%, with a compound annual growth rate of -28.0%.

Annual dynamics of production in Italy in kind, 2017-2020, t

Exports tea or mate extracts and preparations from Italy

Exports in kind, t

Italy's exports of tea or mate extracts and preparations, measured in volume, fell for the second consecutive year. In 2020, the country exported 2,047 tonnes, which was 11.2% lower than in 2019. Despite this recent decline, exports over the 2017-2020 period actually increased by 28.4%, with an average annual growth rate of 8.7%. The peak was recorded in 2018 at 2,309 tonnes, when exports surged by 44.8%.

Annual dynamics of product's exports from Italy in kind, 2017-2020, t

From 2017 to 2020, Spain, China, and France were the top buyers of Italy's tea or mate extracts and preparations in volume terms, accounting for 14.2%, 12.5%, and 9.6% of exports, respectively. However, their combined share was only 36.3%, indicating a highly diversified export market structure.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Italy in kind, 2017-2020

Exports in value, K $ US

Italy's exports of tea or mate extracts and preparations, measured in value, showed an unstable trend from 2017 to 2020. The lowest point was in 2017, while the peak occurred in 2018, with a 1.8-fold difference between these years. In 2020, exports reached 13.9 million US dollars, down 3.3% from 2019. The highest value was recorded in 2018 at 22.5 million US dollars, which saw a 78.0% increase. The largest decline happened in 2019 with a 35.8% drop.

Annual dynamics of product's exports from Italy in value, 2017-2020, K $ US

From 2017 to 2020, China, Spain, and Hong Kong were the three main markets for Italy's tea or mate extracts and preparations in value terms, together representing 62.4% of total exports.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Italy in value, 2017-2020

Imports tea or mate extracts and preparations to Italy

Imports in kind, t

Italy's imports of tea or mate extracts and preparations, measured in volume, declined for the second year in a row. In 2020, imports totaled 1,435 tonnes, a modest 9.7% decrease from 2019. Over the 2017-2020 period, imports fell by 3.0%, with an average annual decline of 1.0%. The highest volume was in 2018 at 1,796 tonnes, which saw a 21.4% increase. The largest drop occurred in 2019 with an 11.5% decline.

Annual dynamics of product's imports to Italy in kind, 2017-2020, t

From 2017 to 2020, Italy's imports of tea or mate extracts and preparations in volume terms were widely distributed across partner countries. Germany, India, and France were the top sources, accounting for 24.7%, 12.9%, and 11.5% of imports, respectively, but their combined share was only 49.0%, reflecting a diverse import structure.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Italy in kind, 2017-2020

Imports in value, K $ US

Italy's imports of tea or mate extracts and preparations, measured in value, decreased for the second consecutive year. In 2020, imports amounted to approximately 21.9 million US dollars, down 1.8% year-on-year. However, over the 2017-2020 period, imports increased by 45.6%, with an average annual growth rate of 13.3%. The peak was in 2018 at 24.7 million US dollars, which saw a 63.7% rise. The largest decline occurred in 2019 with a 9.4% drop.

Annual dynamics of product's imports to Italy in value, 2017-2020, K $ US

From 2017 to 2020, the Netherlands, Germany, and Ireland led Italy's imports of tea or mate extracts and preparations in value terms, accounting for 32.7%, 13.2%, and 13.1% of imports, respectively. Together, they represented 59.0% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Italy in value, 2017-2020