Tea in packings ≤3 kg market in Brazil

Earlier Report Observations

Between 2018 and 2020, the market volume for tea in packings ≤3 kg in Brazil contracted from 567 т to 514 т. This decline coincided with the expansion of the ready-to-drink (RTD) tea segment, which attracted consumers seeking convenience and may have diverted some demand away from traditional packaged tea. Concurrently, broader consumer shifts towards healthier lifestyles and premium products were noted, though they did not offset the overall volume reduction in this specific segment.

From 2021 onward, the market recovered and grew, reaching 561 т by 2023. This turnaround was initially fueled by the entry of new players and the launch of innovative, health-oriented functional teas. Subsequently, a strong industry focus on sustainable and biodegradable packaging, exemplified by major brand commitments like Lipton's conversion to paper-based materials, resonated with environmentally conscious consumers. The rising preference for specialty, herbal, and functional teas, coupled with packaging innovations tailored for e-commerce, further stimulated market expansion through 2024.

Production tea in packings ≤3 kg in Brazil

In kind, 2018-2021, t

Top producers of tea in packings ≤3 kg, 2018-2021

World map of production of tea in packings ≤3 kg, 2018-2021

After declining for two consecutive years, Brazil's production of tea in packings of 3 kg or less increased in 2021. The country produced 464.0 t of this tea, maintaining stability compared to the previous year. Over the 2018-2021 period, production decreased by 2.9%, with a compound annual growth rate of 1.0%. The lowest production level was recorded in 2020 at 462.0 t, while the largest decline occurred in 2019 at 1.7%.

Annual dynamics of production in Brazil in kind, 2018-2021, t

Exports tea in packings ≤3 kg from Brazil

Exports in kind, t

The market showed noticeable fluctuations during this period. Export volumes reached their lowest point in 2018 and peaked in 2020, with the peak being 3.2 times higher than the trough. In 2021, Brazil exported 19.6 t of tea in packings of 3 kg or less, marking a sharp decrease of 41.4% from 2020. The highest export volume was recorded in 2020 at 33.4 t, while the largest increase occurred in 2019 at 134.4%.

Annual dynamics of product's exports from Brazil in kind, 2018-2021, t

From 2018 to 2021, Brazil's exports of tea in packings of 3 kg or less were widely distributed across partner countries. Panama accounted for 13.2% of exports, France for 11.4%, and the Marshall Islands for 10.7%. Together, these three countries represented only 35.3% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Brazil in kind, 2018-2021

Exports in value, K $ US

Following two years of growth, Brazil's exports of tea in packings of 3 kg or less declined in 2021. Exports were recorded at 172 000 US dollars, which is 7.3% lower than in 2020. Over the 2018-2021 period, exports increased by 70.7%, with a compound annual growth rate of 19.5%. The highest value was recorded in 2020 at 186 000 US dollars, while the largest increase occurred that same year at 56.1%.

Annual dynamics of product's exports from Brazil in value, 2018-2021, K $ US

Between 2018 and 2021, Brazil supplied tea in packings of 3 kg or less to numerous markets. Even the top three destinations—the United States, Mozambique, and the Marshall Islands—together accounted for only 30.3% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Brazil in value, 2018-2021

Imports tea in packings ≤3 kg to Brazil

Imports in kind, t

Brazil's imports of foreign tea in packings of 3 kg or less declined for the third consecutive year in 2021. Imports amounted to 80.9 t, representing a decrease of 5.6% from the previous year. Over the 2018-2021 period, imports decreased by 19.1%, with a compound annual growth rate of 6.8%.

Annual dynamics of product's imports to Brazil in kind, 2018-2021, t

From 2018 to 2021, China, Poland, and Spain emerged as the main sources for Brazil's imports of tea in packings of 3 kg or less. China accounted for 23.2% of imports, Poland for 16.4%, and Spain for 13.5%. Collectively, these three countries represented 53.2% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Brazil in kind, 2018-2021

Imports in value, K $ US

Brazil's imports of tea in packings of 3 kg or less declined for the second consecutive year in 2021. Imports totaled 1 438 000 US dollars, showing a moderate decrease of 4.6% compared to the previous year. Over the 2018-2021 period, imports decreased by 17.7%, with a compound annual growth rate of 6.3%. The highest import value was recorded in 2019 at 1 787 000 US dollars. The largest decline occurred in 2020 at 15.7%, while the largest increase was in 2019 at 2.4%.

Annual dynamics of product's imports to Brazil in value, 2018-2021, K $ US

Data from 2018 to 2021 indicate that Brazil's imports of tea in packings of 3 kg or less in value terms were not heavily concentrated on a few key sources. Poland accounted for 15.5% of import value, Spain for 15.0%, and China for 13.5%. Together, these three countries represented only 44.0% of total import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Brazil in value, 2018-2021