Sweetened or flavoured mineral and aerated waters market in Greece

Earlier Report Observations

The Greek market for sweetened or flavoured mineral and aerated waters expanded from 468.1 million liters in 2018 to 510.3 million liters in 2019. This growth coincided with HITOS ABEE strengthening the presence of its ZAGORI brand in domestic and international markets. In 2019, the company's participation in the ANUGA trade fair and the launch of new carbonated products with natural lemon and green apple flavours further stimulated market activity.

Market volume contracted to 400.1 million liters in 2020. During this period, HITOS ABEE focused on sustainability, launching the ZAGORI GO GREEN line with packaging made from 30% recycled plastic. A strong recovery followed in 2021, with the market reaching 531.6 million liters, supported by initiatives to boost tourism, including the distribution of free ZAGORI water at archaeological sites.

Growth continued in 2022, with the market reaching 579.0 million liters, supported by significant capacity expansion as the municipal company Xyno Nero invested in a new, state-of-the-art production facility. The market rose further to 592.2 million liters in 2023, driven by the entry of a major new player, Vergina, which launched the TuVunu bottled water brand and invested over €20 million in new bottling lines and logistics automation.

Production sweetened or flavoured mineral and aerated waters in Greece

In value, 2017-2020, M $ US

Following two years of growth, Greece's production of sweetened or flavoured mineral and aerated waters declined in value terms. In 2020, output was valued at 309.9 million US dollars, representing a significant decrease of 19.6% compared to 2019. Production peaked in 2019 at 385.5 million US dollars, with the largest annual increase occurring in 2018 at 9.7%. Over the period from 2017 to 2020, production decreased by 8.6%, which translates to an average annual decline of 2.9%.

Annual dynamics of production in Greece in value, 2017-2020, M $ US

In kind, 2017-2020, M l

After two consecutive years of growth, Greece's production volume of sweetened or flavoured mineral and aerated waters declined. In 2020, 366.3 million litres were produced, marking a substantial decrease of 22.5% from 2019. Production reached its highest level in 2019 at 472.5 million litres, with the largest annual increase also recorded that year at 8.8%. From 2017 to 2020, production fell by 11%, corresponding to an average annual decline of 3.8%.

Annual dynamics of production in Greece in kind, 2017-2020, M l

Exports sweetened or flavoured mineral and aerated waters from Greece

Exports in kind, K l

Exports of sweetened or flavoured mineral and aerated waters from Greece increased for the third consecutive year. In 2020, exports totalled 58 889 thousand litres, showing a steady rise of 8.7% compared to 2019. Over the period from 2017 to 2020, exports grew by 99.2%, with an average annual growth rate of 25.8%.

Annual dynamics of product's exports from Greece in kind, 2017-2020, K l

From 2017 to 2020, the main buyers of sweetened or flavoured mineral and aerated waters from Greece in volume terms were Cyprus, accounting for 55.5% of exports, Bulgaria with 16.7%, and Poland at 6.5%. Together, these three countries represented 78.7% of total exports.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Greece in kind, 2017-2020

Exports in value, K $ US

The value of sweetened or flavoured mineral and aerated waters exported from Greece rose for the third year in a row. In 2020, exports were valued at 48 340 thousand US dollars, a notable increase of 15.4% from 2019. Between 2017 and 2020, export value grew by 55.5%, with an average annual growth rate of 15.8%.

Annual dynamics of product's exports from Greece in value, 2017-2020, K $ US

Between 2017 and 2020, the leading destinations for Greece's exports of sweetened or flavoured mineral and aerated waters in value terms were Cyprus, which accounted for 51.5% of exports, Bulgaria with 20.0%, and Poland at 7.9%. Collectively, these three markets made up 79.5% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Greece in value, 2017-2020

Imports sweetened or flavoured mineral and aerated waters to Greece

Imports in kind, K l

Imports of sweetened or flavoured mineral and aerated waters into Greece increased for the third consecutive year. In 2020, imports reached 92 688 thousand litres, a slight uptick of 0.7% compared to 2019. From 2017 to 2020, import volume grew by 52%, with an average annual growth rate of 15.0%.

Annual dynamics of product's imports to Greece in kind, 2017-2020, K l

Throughout 2017 to 2020, the primary sources for Greece's imports of sweetened or flavoured mineral and aerated waters in volume terms were Romania, contributing 42.5% of imports, Hungary with 10.1%, and Germany at 8.4%. These three countries together accounted for 61.1% of total import volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Greece in kind, 2017-2020

Imports in value, K $ US

In 2020, the value of sweetened or flavoured mineral and aerated waters imported into Greece amounted to 69 525 thousand US dollars, a slight decrease of 0.8% from 2019. The lowest import value was recorded in 2018 at 61 503 thousand US dollars, which also saw the largest annual decline of 13.3%. In contrast, the largest increase occurred in 2019, with a rise of 13.9%.

Annual dynamics of product's imports to Greece in value, 2017-2020, K $ US

Over the period from 2017 to 2020, the main contributors to Greece's imports of sweetened or flavoured mineral and aerated waters in value terms were Romania, accounting for 24.8% of imports, Austria with 20.0%, and Serbia at 12.1%. Together, these three countries represented 56.8% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Greece in value, 2017-2020