Mixes and doughs for bread, pastry, cakes and biscuits market in the Netherlands

Earlier Report Observations

The market volume for mixes and doughs in the Netherlands grew from 106 163 t in 2018 to 118 074 t in 2019. This increase was supported by the introduction of convenient hot bread products like tosti and panini, which aligned with consumer demand for taste and ease, alongside a growing positive image of bread and whole grains due to health and sustainability trends. However, in 2020, market volume fell to 109 899 t as COVID-19 restrictions sharply reduced out-of-home consumption of bakery goods.

Following the pandemic, the market recovery was driven by the return of out-of-home bread consumption and a rising demand for vegan pastries that closely match traditional taste and texture. Innovation accelerated with fully plant-based alternatives, while the number of new bakeries grew by over 9% in 2023, expanding production capacity. Consumer preferences shifted toward locally sourced, fiber-rich, and protein-enriched bakery products, and sustainability transitioned from a trend to a sector-wide requirement.

Production mixes and doughs for bread, pastry, cakes and biscuits in the Netherlands

In value, 2018-2021, M $ US

In 2020, the output value of mixes and doughs for bread, pastry, cakes, and biscuits in the Netherlands was 166.6 million US dollars, marking a 5.0% decrease compared to 2019. The highest value was recorded in 2019 at 175.3 million US dollars, which also saw the largest increase of 7.4%.

Annual dynamics of production in the Netherlands in value, 2018-2021, M $ US

In kind, 2018-2021, t

From 2018 to 2021, the Netherlands held the 7th position globally in the production of mixes and doughs for bread, pastry, cakes, and biscuits.

Top producers of mixes and doughs for bread, pastry, cakes and biscuits, 2018-2021

World map of production of mixes and doughs for bread, pastry, cakes and biscuits, 2018-2021

In 2020, the Netherlands produced 83,913 tonnes of mixes and doughs for bread, pastry, cakes, and biscuits, representing a 13.4% year-on-year decline. Over the period from 2018 to 2020, production grew by 3.1%, with a compound annual growth rate of 1.0%. The peak was in 2019 at 96,933 tonnes, which also experienced the largest increase of 19.1%.

Annual dynamics of production in the Netherlands in kind, 2018-2021, t

Exports mixes and doughs for bread, pastry, cakes and biscuits from the Netherlands

Exports in kind, t

In 2021, exports of mixes and doughs for bread, pastry, cakes, and biscuits from the Netherlands reached 53,142 tonnes, up by 54.4% compared to 2020. Between 2018 and 2021, exports rose by 57.4%, translating to an annualized rate of 16.3%. The largest decline occurred in 2020 at 5.4%.

Annual dynamics of product's exports from the Netherlands in kind, 2018-2021, t

From 2018 to 2021, the primary buyers of mixes and doughs for bread, pastry, cakes, and biscuits from the Netherlands were Belgium (24.8% of exports in kind), the United Kingdom (14.1% of exports in kind), and France (13.6% of exports in kind), collectively accounting for 52.5% of total exports in kind.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from the Netherlands in kind, 2018-2021

Exports in value, M $ US

Exports of mixes and doughs for bread, pastry, cakes, and biscuits from the Netherlands increased for the third consecutive year. In 2021, exports amounted to 124.2 million US dollars, a 55.7% rise from the previous year. Over the period from 2018 to 2021, exports grew by 71.5%, with a compound annual growth rate of 19.7%.

Annual dynamics of product's exports from the Netherlands in value, 2018-2021, M $ US

The partner structure of exports in value terms from 2018 to 2021 was fragmented, with Belgium (21.4% of exports in value terms), the United Kingdom (14.1% of exports in value terms), and France (12.2% of exports in value terms) together representing only 47.7% of total flows, and no single country achieving a dominant share.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from the Netherlands in value, 2018-2021

Imports mixes and doughs for bread, pastry, cakes and biscuits to the Netherlands

Imports in kind, t

Imports of mixes and doughs for bread, pastry, cakes, and biscuits into the Netherlands increased for the second consecutive year. In 2021, the Netherlands imported 57,545 tonnes, showing a limited uptick of 9.7% over the past year. Between 2018 and 2021, imports rose by 13.2%, equating to an annualized rate of 4.2%. The lowest volume was recorded in 2019 at 57,545 tonnes, which also saw the largest decline of 1.7%.

Annual dynamics of product's imports to the Netherlands in kind, 2018-2021, t

From 2018 to 2021, the leading sources for imports in kind of mixes and doughs for bread, pastry, cakes, and biscuits to the Netherlands were Germany (29.6% of imports in kind), Belgium (20.0% of imports in kind), and the United Kingdom (19.1% of imports in kind), jointly accounting for 68.7% of total flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to the Netherlands in kind, 2018-2021

Imports in value, M $ US

Cross-border shipments of mixes and doughs for bread, pastry, cakes, and biscuits into the Netherlands increased for the second consecutive year. In 2021, imports totaled 151.4 million US dollars, reflecting a substantial gain of 18.9% compared to 2020. Between 2018 and 2021, imports grew by 11.4%, with an annualized rate of 3.7%. The minimum value was in 2019 at 119.8 million US dollars, which also experienced the largest decline of 11.9%.

Annual dynamics of product's imports to the Netherlands in value, 2018-2021, M $ US

From 2018 to 2021, Germany (28.4% of imports in value terms), Belgium (21.6% of imports in value terms), and the United Kingdom (17.7% of imports in value terms) were the main destinations in the geographical breakdown of imports in value terms of mixes and doughs for bread, pastry, cakes, and biscuits to the Netherlands, with a combined share of 67.7% of total flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to the Netherlands in value, 2018-2021