Strawberries market in the Philippines

Earlier Report Observations

From 2018 to 2020, the Philippine strawberry market volume grew from 893 tons to 1,230 tons. This increase was supported by the adoption of Israeli strawberry technology by King Louis company, which enabled sustainable production of superior-quality berries. Modern farming techniques like hydroponics and drip irrigation were implemented in key areas such as Baguio City and La Trinidad, enhancing yield and quality. In 2019, the expansion of strawberry farms and the development of new product segments, including semi-sweet strawberry wine, contributed to market growth.

Between 2021 and 2023, market volume surged dramatically, reaching 3,139 tons. In 2022, government agencies like the Department of Trade and Industry provided training and seminars to farmers and processors, improving product quality and shelf life, which supported the processing sector's growth. By 2023, strawberry farming expanded into warmer regions such as Bukidnon, integrating tourism activities like fresh picking and value-added production of jams, wines, and soaps, further driving market expansion. In 2024, continued inflation affected processed product prices, while year-round crop production sustained by tourism and local markets indicated ongoing demand.

Production strawberries in the Philippines

In kind, 2017-2020, t

Top producers of strawberries, 2017-2020

World map of production of strawberries, 2017-2020

Strawberry production in the Philippines has increased for the third consecutive year. In 2020, the country produced 1 202 tonnes of strawberries, marking a 9.2% rise compared to 2019. Over the period from 2017 to 2020, production grew by 46.9%, with a compound annual growth rate (CAGR) of 13.7%.

Annual dynamics of production in the Philippines in kind, 2017-2020, t

Exports strawberries from the Philippines

Based on desk-based research findings, there were no exports of strawberries from the Philippines between 2017 and 2020.

Imports strawberries to the Philippines

Imports in kind, kg

Strawberry imports into the Philippines have declined for the second consecutive year. In 2020, the Philippines imported approximately 27 637 kg of strawberries, which is 37.9% lower year-on-year. Between 2017 and 2020, imports decreased by 41.2%, equating to an annualized rate of 16.2%. The largest increase was recorded in 2018 at 9.5%, with imports peaking that year at 51 450 kg.

Annual dynamics of product's imports to the Philippines in kind, 2017-2020, kg

From 2017 to 2020, two markets—China and the United States—played the leading roles in imports by volume, together accounting for 99.1% of total flows, while the remainder was distributed among other destinations.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to the Philippines in kind, 2017-2020

Imports in value, K $ US

After a two-year rise, cross-border shipments of strawberries into the Philippines declined. In 2020, the Philippines imported a total of 124.1 thousand US dollars worth of strawberries, which is 26.8% lower compared to 2019. Over the period from 2017 to 2020, imports increased by 94.9%, with a compound annual growth rate (CAGR) of 24.9%. The largest increase was recorded in 2019 at 69.6%, with imports reaching their highest value that year at 169.5 thousand US dollars.

Annual dynamics of product's imports to the Philippines in value, 2017-2020, K $ US

From 2017 to 2020, the United States and China were the main sources for imports in value terms, jointly accounting for 98.4% of total flows, while the remaining share was split among other markets.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to the Philippines in value, 2017-2020