Market research

Strawberries market in Australia and New Zealand

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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"Australia and New Zealand" region includes following countries:

Australia

Christmas Island

Cocos (Keeling) Islands

Heard Island and McDonald Islands

New Zealand

Norfolk Island

Earlier Report Observations

From 2018 to 2023, the strawberry market volume in Australia and New Zealand showed considerable variability. It grew from 58 456 tonnes in 2018 to 69 021 tonnes in 2019, then dropped to 59 170 tonnes in 2020. A sharp recovery followed in 2021, with volume reaching 78 394 tonnes, the highest point in the period. Subsequently, the market contracted over the next two years, declining to 68 669 tonnes in 2022 and 65 806 tonnes in 2023.

Market value movements reflected both volume changes and price fluctuations. After falling to $297.7 million in 2020, value rebounded strongly to $488.3 million in 2021. In 2022, despite lower volume, the market value increased to $515.1 million, indicating a rise in average prices. By 2023, value had decreased to $449.7 million alongside further volume reduction.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2023
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2023
    2. 4.1.2.2. Imports, 2018-2025
    3. 4.1.2.3. Exports, 2018-2025
    4. 4.1.2.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Australia and New Zealand
  1. 5.1.1. Annual dynamics of production in Australia and New Zealand in kind, 2018-2023, t
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data*)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from Australia in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's exports in kind from Australia by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Australia in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Australia by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Australia, 2018-2025, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's exports from Australia by countries, 2018-2025, $ US/kg
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from Australia in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's exports in kind from Australia by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Australia in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Australia by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Australia, 2018-2025, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's exports from Australia by countries, 2018-2025, $ US/kg
7. Imports
1. 7.1. Imports (Direct Data*)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to Australia in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's imports in kind to Australia by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Australia in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Australia by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Australia, 2018-2025, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's imports to Australia by countries, 2018-2025, $ US/kg
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to Australia in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's imports in kind to Australia by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Australia in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Australia by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Australia, 2018-2025, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's imports to Australia by countries, 2018-2025, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production strawberries in Australia and New Zealand

In kind, 2018-2021, t

Top producers of strawberries, 2018-2021

Source: SHEV.io

World map of production of strawberries, 2018-2021

Source: SHEV.io

In 2021, Australia and New Zealand produced 80 713 tonnes of strawberries, marking a significant 29.4% increase compared to the previous year. Looking at the period from 2018 to 2021, production grew by 31.8%, which translates to an annualized growth rate of 9.6%. The most notable decline occurred in 2020, when production fell by 13.8%.

Annual dynamics of production in Australia and New Zealand in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	18.2%	(13.8%)	29.4%	9.6%

Source: SHEV.io

In value, 2018-2021, M $ US

In 2021, the value of strawberry production in Australia and New Zealand reached 505.1 million US dollars, showing a sharp 60.1% rise from the year before. From 2018 to 2021, production value increased by 29.4%, averaging 9.0% per year. The lowest value was recorded in 2020 at 315.5 million US dollars, which also saw the largest decline of 27.9% during this period.

Annual dynamics of production in Australia and New Zealand in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	12.0%	(27.9%)	60.1%	9.0%

Source: SHEV.io

Exports strawberries from Australia and New Zealand

Exports in kind, t

Strawberry exports from Australia and New Zealand declined for the second year in a row. In 2021, exports amounted to 3 251 tonnes, representing a 23.5% decrease compared to 2020. Over the 2018-2021 period, exports fell by 15.7%, with a compound annual growth rate of -5.5%. The peak was in 2019 at 4 529 tonnes, which also experienced the largest increase of 17.5%.

Annual dynamics of product's exports from Australia and New Zealand in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	17.5%	(6.2%)	(23.5%)	(5.5%)

Source: SHEV.io

From 2018 to 2021, Thailand, Singapore, and Malaysia were the top buyers of strawberries from Australia and New Zealand in terms of volume. Thailand accounted for 23.8% of exports, Singapore for 20.6%, and Malaysia for 12.2%. Together, these three countries made up 56.7% of total strawberry exports by volume.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Australia and New Zealand in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

Strawberry exports from Australia and New Zealand declined for the second consecutive year. In 2021, export value stood at 20 345 thousand US dollars, reflecting a moderate 5.3% drop from the previous year. Between 2018 and 2021, export value decreased by 17.2%, with a compound annual growth rate of -6.1%. The highest value was recorded in 2019 at 27 367 thousand US dollars, which saw an 11.4% increase, while the largest decline occurred in 2020 with a 21.5% decrease.

Annual dynamics of product's exports from Australia and New Zealand in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	11.4%	(21.5%)	(5.3%)	(6.1%)

Source: SHEV.io

During the 2018-2021 period, Thailand, Singapore, and Malaysia formed the core markets for strawberry exports from Australia and New Zealand in value terms. Thailand represented 25.6% of export value, Singapore 19.9%, and Malaysia 13.3%. Collectively, these three countries accounted for 58.8% of total export flows by value.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Australia and New Zealand in value, 2018-2021

Source: SHEV.io

Imports strawberries to Australia and New Zealand

Imports in kind, t

Strawberry imports into Australia and New Zealand declined for the second year in a row. In 2021, imports totaled 932 tonnes, which is 9.1% lower than in the previous year. From 2018 to 2021, imports decreased by 12.4%, averaging a 4.3% annual decline. The highest volume was in 2019 at 1 185 tonnes, which also saw the largest increase of 11.3%, while the largest decline occurred in 2020 with a 13.4% drop.

Annual dynamics of product's imports to Australia and New Zealand in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	11.3%	(13.4%)	(9.1%)	(4.3%)

Source: SHEV.io

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Australia and New Zealand in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

Strawberry imports into Australia and New Zealand declined for the second consecutive year. In 2021, import value was 3 566 thousand US dollars, showing a moderate 3.3% decrease compared to the previous year. Over the 2018-2021 period, import value fell by 4.4%, with a compound annual growth rate of -1.5%. The peak value was in 2019 at 3 929 thousand US dollars, which experienced a 5.4% increase, while the largest decline was in 2020 with a 6.1% decrease.

Annual dynamics of product's imports to Australia and New Zealand in value, 2018-2021, K $ US