Sanitary paper products market in Estonia

Earlier Report Observations

The market for sanitary paper products in Estonia showed mixed dynamics in physical volume from 2018 to 2024, starting at 21 118 t and reaching 23 238 t, with several fluctuations along the way. In value terms, the market demonstrated consistent growth, expanding from $57.8 million to $87.9 million over the same period.

After a rise to 22 717 t in 2019, physical consumption dipped to 21 209 t in 2020 before recovering strongly to 23 652 t in 2021. The market volume peaked at 24 112 t in 2022, then contracted to 22 864 t in 2023, followed by a modest increase to 23 238 t in 2024. The market value, however, climbed each year, reflecting higher unit prices or a shift in product mix.

Domestic production remained significantly below its 2018 level after a sharp drop in 2019, while import volumes generally increased, indicating a growing reliance on foreign supply to meet local demand throughout the period.

Production sanitary paper products in Estonia

In value, 2018-2021, K $ US

Estonia's production of sanitary paper products has increased for the second consecutive year. In 2021, output was valued at 14 707 K $ US, marking a substantial 11.4% increase compared to the previous year. The minimum value was recorded in 2019 at 12 256 K $ US, which also saw the largest decline of 16.3%.

Annual dynamics of production in Estonia in value, 2018-2021, K $ US

In kind, 2018-2021, t

Estonia's production of sanitary paper products has increased for the second consecutive year. In 2021, 4 628 t were produced, reflecting a 12.2% rise from a year earlier. Over the period from 2018 to 2021, production decreased by 33%, with a compound annual growth rate of 12.5%. The minimum value was recorded in 2019 at 3 741 t, which also experienced the largest decline of 45.8%.

Annual dynamics of production in Estonia in kind, 2018-2021, t

Exports sanitary paper products from Estonia

Exports in kind, t

The market showed volatility during these years. Exports bottomed in 2021 at 811 t, showing a 22.3% reduction compared to the previous year, and peaked in 2018, with a 4.1-fold difference between these years. The largest decline was recorded in 2019 at 73.3%, while the largest increase occurred in 2020 at 16.9%.

Annual dynamics of product's exports from Estonia in kind, 2018-2021, t

From 2018 to 2021, the main buyers of sanitary paper products from Estonia were Latvia, accounting for 37.6% of exports in kind, Germany at 17.9%, and Finland at 10.7%. Together, these three countries comprised 66.2% of total exports in kind.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Estonia in kind, 2018-2021

Exports in value, K $ US

Estonia's exports of sanitary paper products have increased for the second consecutive year. In 2021, exports were valued at 3 575 K $ US, representing a 35.9% rise year-over-year. Over the period from 2018 to 2021, exports decreased by 50.4%, with a compound annual growth rate of 20.9%. The minimum value was recorded in 2019 at 2 392 K $ US, which also saw the largest decline of 66.8%.

Annual dynamics of product's exports from Estonia in value, 2018-2021, K $ US

Throughout 2018 to 2021, the key partners for Estonia's sanitary paper products exports in value terms were Latvia, with 39.7% of exports, Finland at 12.6%, and Germany at 11.5%. Together, these countries represented 63.7% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Estonia in value, 2018-2021

Imports sanitary paper products to Estonia

Imports in kind, t

In 2021, cross-border shipments of sanitary paper products to Estonia totaled 19 836 t, marking a modest 9.4% year-over-year rise. Between 2018 and 2021, imports increased by 13%, equating to an annualized rate of 4.1%. The maximum value was recorded in 2019 at 19 869 t, which also saw the largest increase of 13.1%, while the largest decline occurred in 2020 at 8.8%.

Annual dynamics of product's imports to Estonia in kind, 2018-2021, t

From 2018 to 2021, the largest suppliers of sanitary paper products to Estonia were Finland, accounting for 36.0% of imports in kind, Poland at 11.8%, and Lithuania at 11.3%. Together, these three countries formed 59.1% of total imports in kind.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Estonia in kind, 2018-2021

Imports in value, K $ US

Estonia's imports of sanitary paper products have increased for the third consecutive year. In 2021, imports were recorded at 61 226 K $ US, which is 1.6% stronger compared to 2020. Over the period from 2018 to 2021, imports increased by 21.4%, with a compound annual growth rate of 6.7%.

Annual dynamics of product's imports to Estonia in value, 2018-2021, K $ US

Throughout 2018 to 2021, the key directions for Estonia's imports of sanitary paper products in value terms were Finland, with 27.1% of imports, Poland at 13.2%, and Germany at 12.5%. Together, these countries accounted for 52.9% of total import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Estonia in value, 2018-2021