Market research

Paper or paperboard labels market in Estonia

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The market for paper and paperboard labels in Estonia saw steady expansion from 2018 to 2020, with the market value increasing from $24.0 million to $26.8 million. Growth accelerated sharply in 2021, when the market jumped by 26% to $33.8 million. This spike was fueled by a post-pandemic rebound in demand coupled with global supply chain disruptions, which raised both consumption and prices for packaging materials in the region.

A downturn followed in 2022 as the market shrank by nearly 20% to $27.1 million, largely because soaring energy costs and persistent supply chain issues drove up export prices, making labels less affordable. After a minor contraction in 2023, the market rebounded to $28.9 million in 2024, aided by stabilizing prices and enduring consumer shift toward sustainable, recyclable paper-based packaging.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Estonia
  1. 5.1.1. In kind, 2018-2024, t
  2. 5.1.2. In value, 2018-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, t
  2. 5.2.2. In value, 2018-2024, K $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, t
    1. 6.1.2.1. Annual dynamics of product's imports to Estonia in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's imports in kind to Estonia by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Estonia in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Estonia by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's imports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Estonia, 2018-2025, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's imports to Estonia by countries, 2018-2025, $ US/kg
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, t
    1. 6.2.2.1. Annual dynamics of product's imports to Estonia in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's imports in kind to Estonia by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Estonia in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Estonia by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's imports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Estonia, 2018-2025, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's imports to Estonia by countries, 2018-2025, $ US/kg
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, t
    1. 7.1.2.1. Annual dynamics of product's exports from Estonia in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's exports in kind from Estonia by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Estonia in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Estonia by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's exports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Estonia, 2018-2025, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's exports from Estonia by countries, 2018-2025, $ US/kg
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, t
    1. 7.2.2.1. Annual dynamics of product's exports from Estonia in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's exports in kind from Estonia by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Estonia in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Estonia by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's exports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Estonia, 2018-2025, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's exports from Estonia by countries, 2018-2025, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production paper or paperboard labels in Estonia

In value, 2018-2021, K $ US

Estonia's production of paper or paperboard labels has grown for the second year in a row. In 2021, the output was valued at 41 096 thousand US dollars, marking a 21.7% increase from the previous year. Over the period from 2018 to 2021, production rose by 41%, with a compound annual growth rate of 12.1%. The lowest value was recorded in 2019 at 28 819 thousand US dollars, which saw a decline of 1.1%.

Annual dynamics of production in Estonia in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(1.1%)	17.2%	21.7%	12.1%

Source: SHEV.io

In kind, 2018-2021, t

Paper or paperboard labels production in Estonia has increased for the third consecutive year. In 2021, Estonia produced 3 743 tonnes, representing a 12.6% rise compared to the previous year. From 2018 to 2021, production grew by 43%, with a compound annual growth rate of 12.7%.

Annual dynamics of production in Estonia in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	2.9%	23.4%	12.6%	12.7%

Source: SHEV.io

Exports paper or paperboard labels from Estonia

Exports in kind, t

Estonia's exports of paper or paperboard labels have expanded for the third year in a row. In 2021, exports amounted to 1 739 tonnes, which is 9.4% higher than in the previous year. Over the period from 2018 to 2021, exports increased by 61%, with a compound annual growth rate of 17.2%.

Annual dynamics of product's exports from Estonia in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	27.1%	15.8%	9.4%	17.2%

Source: SHEV.io

From 2018 to 2021, Finland and Sweden were the primary destinations for exports in kind, together accounting for 81.3% of total flows, while the remaining share was distributed among other markets.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Estonia in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

Estonia's exports of paper or paperboard labels have grown for the second consecutive year. In 2021, exports were valued at 15 787 thousand US dollars, showing a substantial year-on-year increase of 13.4%. Between 2018 and 2021, exports rose by 36.5%, equivalent to an annualized rate of 10.9%. The lowest value was recorded in 2019 at 11 259 thousand US dollars, which experienced a decline of 2.7%. In contrast, the largest increase occurred in 2020, with a jump of 23.6%.

Annual dynamics of product's exports from Estonia in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(2.7%)	23.6%	13.4%	10.9%

Source: SHEV.io

During 2018–2021, Finland and Sweden were the leading markets for exports in value terms, together taking 80.5% of total flows, with the rest spread across other destinations.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Estonia in value, 2018-2021

Source: SHEV.io

Imports paper or paperboard labels to Estonia

Imports in kind, t

Paper or paperboard labels imports into Estonia have risen for the third consecutive year. In 2021, imports reached 2 498 tonnes, representing a 44.3% increase compared to 2020. Over the period from 2018 to 2021, imports surged by 183.3%, with a compound annual growth rate of 41.5%.

Annual dynamics of product's imports to Estonia in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	3.4%	89.9%	44.3%	41.5%

Source: SHEV.io

Throughout 2018–2021, the Netherlands, Lithuania, and Europe, not elsewhere specified, were the main sources for imports in kind of paper or paperboard labels to Estonia, with shares of 21.2%, 20.8%, and 19.1%, respectively. Together, they accounted for 61.1% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Estonia in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

Estonia's imports of paper or paperboard labels have increased for the third year in a row. In 2021, imports stood at 8 498 thousand US dollars, indicating a 21.6% uptick compared to 2020. Between 2018 and 2021, imports grew by 32%, equating to an annualized rate of 9.7%.

Annual dynamics of product's imports to Estonia in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	3.4%	4.9%	21.6%	9.7%

Source: SHEV.io

In 2018–2021, Europe, not elsewhere specified, Finland, and Latvia played notable roles as suppliers of paper or paperboard labels to Estonia in value terms, with shares of 17.2%, 15.9%, and 15.7%, respectively. However, their combined share reached only 48.8% of total imports in value terms, indicating a diverse market.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Estonia in value, 2018-2021

Source: SHEV.io