Provitamins and vitamins market in Romania

Earlier Report Observations

In 2018, the Romanian market for provitamins and vitamins was valued at 100.9 million US dollars, operating under well-established methodological norms for the marketing of foods fortified with vitamins and minerals, which had been in force since 2010. Consumer awareness of the benefits of dietary supplements was growing, supported by interest in health and immunity. However, the market contracted to 86.2 million US dollars in 2019.

The market rebounded sharply to 113.0 million US dollars in 2021, primarily driven by the COVID-19 pandemic, which heightened demand for nutritional supplements—particularly vitamins D and C—due to their perceived role in supporting immunity. This period also saw the market develop with a focus on premium products and active vitamin forms, catering to more informed consumers seeking effective clinical doses.

Growth continued at a slower pace, reaching 120.3 million US dollars in 2022 and 124.9 million US dollars in 2023. The lingering effects of the pandemic maintained steady demand for immune-support supplements, while consumer preferences shifted decisively toward products with active ingredients and clinically validated formulations. Supply chain adjustments during this period also influenced product availability.

Production provitamins and vitamins in Romania

In value, 2017-2020, K $ US

In 2019, Romania's output of provitamins and vitamins was valued at 64 471 thousand US dollars, marking a 14.1% decrease compared to the previous year. The highest value was recorded in 2018 at 75 078 thousand US dollars, which also saw the largest annual increase of 16.0%.

Annual dynamics of production in Romania in value, 2017-2020, K $ US

Exports provitamins and vitamins from Romania

Exports in kind, t

In 2020, Romania exported 37 tonnes of provitamins and vitamins, representing a 27.6% year-over-year contraction. Over the period from 2017 to 2020, exports decreased by 17.9%, averaging an annual decline of 6.4%. The lowest volume was recorded in 2018 at 31 tonnes, while the highest was in 2019 at 51 tonnes. The largest decline occurred in 2018 with a 30.1% drop, and the largest increase was in 2019 with a 62.2% rise.

Annual dynamics of product's exports from Romania in kind, 2017-2020, t

From 2017 to 2020, Greece, Bulgaria, and Moldova were consistently the main destinations for Romania's exports of provitamins and vitamins in kind. Greece accounted for 28.2% of exports, Bulgaria for 18.7%, and Moldova for 13.8%, together making up 60.7% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Romania in kind, 2017-2020

Exports in value, K $ US

The data shows irregular changes, indicating a volatile market environment. Exports of provitamins and vitamins in Romania reached 1 140 thousand US dollars in 2020, reflecting a sharp 207.1% increase over the previous year. The lowest value was recorded in 2018 at 312 thousand US dollars, with the largest decline that year at 24.1%. The span from 2018 to 2020 saw a peak-to-trough amplitude of 3.7 times.

Annual dynamics of product's exports from Romania in value, 2017-2020, K $ US

Between 2017 and 2020, the partner landscape for Romania's exports in value terms was diverse. Moldova accounted for 17.6% of exports, Denmark for 14.8%, and Bulgaria for 11.1%, together forming 43.5% of total flows. A substantial 56.5% was distributed among many other countries.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Romania in value, 2017-2020

Imports provitamins and vitamins to Romania

Imports in kind, t

Romania's imports of provitamins and vitamins in kind increased for the third consecutive year. In 2020, imports reached 7 443 tonnes, up by 84.7% from the previous year. Over the period from 2017 to 2020, imports grew by 164.6%, averaging an annual increase of 38.3%.

Annual dynamics of product's imports to Romania in kind, 2017-2020, t

During 2017–2020, imports of provitamins and vitamins in kind to Romania were spread across a large number of markets. The Netherlands accounted for 23.1% of imports, Bulgaria for 15.0%, and Germany for 8.8%, jointly representing 46.9% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Romania in kind, 2017-2020

Imports in value, K $ US

In 2020, Romania's imports of provitamins and vitamins in value terms reached 30 523 thousand US dollars, a 37.8% increase year-over-year. Between 2017 and 2020, imports rose by 60.1%, averaging an annual growth of 17.0%. The largest decline was recorded in 2019 at 15.4%.

Annual dynamics of product's imports to Romania in value, 2017-2020, K $ US

From 2017 to 2020, the Netherlands, Germany, and Hungary were the leading suppliers of provitamins and vitamins to Romania in value terms. The Netherlands accounted for 37.3% of imports, Germany for 12.1%, and Hungary for 8.1%, together taking 57.5% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Romania in value, 2017-2020