Poultry meat and offal market in India

Earlier Report Observations

From 2018 to 2023, India's poultry meat and offal market volume grew consistently from 8.2 million t to 10.1 million t. This expansion was initially driven by rising incomes, urbanization, and a shift towards protein-rich diets, which boosted demand for fresh and chilled products. Government initiatives like the Rural Backyard Poultry Development scheme simultaneously supported small-scale production, broadening market supply.

The COVID-19 pandemic in 2020 initially disrupted supply chains but also increased at-home consumption of processed poultry products. In subsequent years, the rapid expansion of direct-to-consumer online platforms such as Licious and FreshToHome transformed distribution channels, enhancing product accessibility. The market further benefited from the emergence of new segments, notably the launch of 'No Antibiotics Ever' labeled products in 2022, which attracted health-conscious consumers.

In value terms, the market value surged to a peak of $19.4 billion in 2022 before moderating to $17.0 billion in 2023. This adjustment coincided with industry preparations for stricter FSSAI traceability and antibiotic-residue reporting rules, prompting investments in compliance infrastructure. The period also saw production costs influenced by feed price volatility and operational adjustments due to environmental regulations on larger poultry units.

Production poultry meat and offal in India

In kind, 2017-2020, K t

From 2017 to 2020, India held the fourth position globally in poultry meat and offal production.

Top producers of poultry meat and offal, 2017-2020

World map of production of poultry meat and offal, 2017-2020

India's poultry meat and offal production grew for the third year in a row. In 2020, the country produced 9,034 thousand tonnes, marking a 2.9% increase from the previous year. Over the 2017-2020 period, production rose by 18.7%, which translates to an annualized growth rate of 5.9%.

Annual dynamics of production in India in kind, 2017-2020, K t

In value, 2017-2020, M $ US

Poultry meat and offal production in India continued its upward trend for the third consecutive year. In 2020, the output was valued at 13,118 million US dollars, showing a significant 20.3% rise compared to 2019. From 2017 to 2020, production increased by 55.8%, averaging an annual growth rate of 15.9%.

Annual dynamics of production in India in value, 2017-2020, M $ US

Exports poultry meat and offal from India

Exports in kind, t

The market experienced notable fluctuations during this period. Exports reached their lowest point in 2020 at 3,645 tonnes, reflecting a sharp 32.2% drop from 2019. The peak was recorded in 2018 at 6,752 tonnes, representing a 1.9-fold difference between the high and low points. The largest increase occurred in 2018, with an 81.1% surge.

Annual dynamics of product's exports from India in kind, 2017-2020, t

Between 2017 and 2020, Vietnam, Bhutan, and Bahrain were the primary destinations for India's poultry meat and offal exports in volume terms. Vietnam accounted for 37.6% of exports, Bhutan for 31.2%, and Bahrain for 13.7%, together making up 82.5% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from India in kind, 2017-2020

Exports in value, K $ US

The market showed an unstable pattern over these years. Exports hit their lowest in 2020 at 5,294 thousand US dollars, down 20.8% from the previous year. The peak was in 2018 at 8,296 thousand US dollars, with a two-fold difference between the high and low points. The largest increase was in 2018, at 101.2%.

Annual dynamics of product's exports from India in value, 2017-2020, K $ US

From 2017 to 2020, Bhutan, Vietnam, and Bahrain were the top buyers of India's poultry meat and offal in value terms. Bhutan represented 42.2% of exports, Vietnam 22.5%, and Bahrain 18.5%, collectively accounting for 83.2% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from India in value, 2017-2020

Imports poultry meat and offal to India

Imports in kind, t

Market behavior was volatile during these years. Imports were at their lowest in 2017 and peaked in 2018, with a 2.6-fold gap between these years. In 2020, India imported 201 tonnes, a moderate 8.0% decrease from 2019. The maximum volume was 241 tonnes in 2018. The largest decline was 9.2% in 2019, while the biggest increase was 163.7% in 2018.

Annual dynamics of product's imports to India in kind, 2017-2020, t

Between 2017 and 2020, the United States, Thailand, and Malaysia were the main sources for India's poultry meat and offal imports in volume terms, together comprising 87.8% of total imports.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to India in kind, 2017-2020

Imports in value, K $ US

After rising for two years, India's poultry meat and offal imports declined. In 2020, imports totaled 248 thousand US dollars, a 60.3% drop from the previous year. Over the 2017-2020 period, imports decreased by 27.6%, with an annualized decline rate of 10.2%. The peak value was 623 thousand US dollars in 2019. The largest increase was 64.4% in 2018.

Annual dynamics of product's imports to India in value, 2017-2020, K $ US

From 2017 to 2020, Thailand, the United States, and Malaysia were the principal markets for India's poultry meat and offal imports in value terms, together making up 89.2% of total imports.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to India in value, 2017-2020