Market research

Potato market in South-eastern Asia

Potato market in South-eastern Asia

Release date: Mar 27, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

Report language:
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File format: docx, xlsx

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"South-eastern Asia" region includes following countries:

Brunei Darussalam
Myanmar
Cambodia
Indonesia
Laos
Malaysia
the Philippines
Timor-Leste
Singapore
Vietnam
Thailand

Earlier Report Observations

From 2018 to 2019, the market for fresh or chilled potatoes in South-eastern Asia remained stable, supported by growing consumer awareness of health and freshness, which retailers emphasized through in-store concepts. The market volume dipped by 2.3% to 2 770 thousand tons in 2020, as COVID-19 pandemic-related farm and factory shutdowns disrupted supply chains, temporarily limiting availability despite increased consumer demand for safe, fresh food.

Recovery followed in 2021, with market volume rising 2.5% to 2 838 thousand tons, aided by the expansion of e-commerce and digital sales channels for fresh produce that improved access. A substantial 7.6% surge to 3 055 thousand tons occurred in 2022, driven by improved labor market conditions boosting consumer spending and a growing middle class seeking higher-quality, fresh food options, alongside the emergence of new retail formats blending online and offline experiences.

In 2023, the market volume contracted by 8.5% to 2 795 thousand tons. This decline coincided with competitive pressures leading to closures of some food service outlets, although trends like plant-based eating and the growth of food delivery services continued to shape consumer preferences.

Table of content

  1. 1. Disclaimer
  2. 2. Terms of use of the report
  3. 3. Product codes in the statistical classifications used in the report
  4. 4. Key Market Indicators and Trends
    1. 4.1. Key Market Indicators
      1. 4.1.1. In kind
        1. 4.1.1.1. Production, 2018-2023
        2. 4.1.1.2. Imports, 2018-2024
        3. 4.1.1.3. Exports, 2018-2024
        4. 4.1.1.4. Market size, 2018-2023
    2. 4.2. Market Trends and Factors
  5. 5. Production
    1. 5.1. Production in South-eastern Asia
      1. 5.1.1. Annual dynamics of production in South-eastern Asia in kind, 2018-2023, K t
    2. 5.2. Global production by Country, 2018-2023
      1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
      2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
      3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
      4. 5.2.4. Structure of production by countries in kind, 2018-2023
      5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
  6. 6. Imports
    1. 6.1. Imports (Direct Data*)
      1. 6.1.1. Imports - Total information
      2. 6.1.2. Imports in kind, K t
        1. 6.1.2.1. Annual dynamics of product's imports to Brunei Darussalam in kind, 2018-2024, K t
        2. 6.1.2.2. Dynamics of product's imports in kind to Brunei Darussalam by countries, 2018-2024, K t
        3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 6.1.3. Imports in value, M $ US
        1. 6.1.3.1. Annual dynamics of product's imports to Brunei Darussalam in value, 2018-2024, M $ US
        2. 6.1.3.2. Dynamics of product's imports in value to Brunei Darussalam by countries, 2018-2024, M $ US
        3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 6.1.4. Average price of product's imports, $ US/t
        1. 6.1.4.1. Annual dynamics of average price of product's imports to Brunei Darussalam, 2018-2024, $ US/t
        2. 6.1.4.2. Dynamics of average price of product's imports to Brunei Darussalam by countries, 2018-2024, $ US/t
    2. 6.2. Imports (Mirror Data)
      1. 6.2.1. Imports - Total information
      2. 6.2.2. Imports in kind, K t
        1. 6.2.2.1. Annual dynamics of product's imports to Brunei Darussalam in kind, 2018-2024, K t
        2. 6.2.2.2. Dynamics of product's imports in kind to Brunei Darussalam by countries, 2018-2024, K t
        3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 6.2.3. Imports in value, M $ US
        1. 6.2.3.1. Annual dynamics of product's imports to Brunei Darussalam in value, 2018-2024, M $ US
        2. 6.2.3.2. Dynamics of product's imports in value to Brunei Darussalam by countries, 2018-2024, M $ US
        3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 6.2.4. Average price of product's imports, $ US/t
        1. 6.2.4.1. Annual dynamics of average price of product's imports to Brunei Darussalam, 2018-2024, $ US/t
        2. 6.2.4.2. Dynamics of average price of product's imports to Brunei Darussalam by countries, 2018-2024, $ US/t
  7. 7. Exports
    1. 7.1. Exports (Direct Data*)
      1. 7.1.1. Exports - Total information
      2. 7.1.2. Exports in kind, K t
        1. 7.1.2.1. Annual dynamics of product's exports from Brunei Darussalam in kind, 2018-2024, K t
        2. 7.1.2.2. Dynamics of product's exports in kind from Brunei Darussalam by countries, 2018-2024, K t
        3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 7.1.3. Exports in value, M $ US
        1. 7.1.3.1. Annual dynamics of product's exports from Brunei Darussalam in value, 2018-2024, M $ US
        2. 7.1.3.2. Dynamics of product's exports in value from Brunei Darussalam by countries, 2018-2024, M $ US
        3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 7.1.4. Average price of product's exports, $ US/t
        1. 7.1.4.1. Annual dynamics of average price of product's exports from Brunei Darussalam, 2018-2024, $ US/t
        2. 7.1.4.2. Dynamics of average price of product's exports from Brunei Darussalam by countries, 2018-2024, $ US/t
    2. 7.2. Exports (Mirror Data)
      1. 7.2.1. Exports - Total information
      2. 7.2.2. Exports in kind, K t
        1. 7.2.2.1. Annual dynamics of product's exports from Brunei Darussalam in kind, 2018-2024, K t
        2. 7.2.2.2. Dynamics of product's exports in kind from Brunei Darussalam by countries, 2018-2024, K t
        3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 7.2.3. Exports in value, M $ US
        1. 7.2.3.1. Annual dynamics of product's exports from Brunei Darussalam in value, 2018-2024, M $ US
        2. 7.2.3.2. Dynamics of product's exports in value from Brunei Darussalam by countries, 2018-2024, M $ US
        3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 7.2.4. Average price of product's exports, $ US/t
        1. 7.2.4.1. Annual dynamics of average price of product's exports from Brunei Darussalam, 2018-2024, $ US/t
        2. 7.2.4.2. Dynamics of average price of product's exports from Brunei Darussalam by countries, 2018-2024, $ US/t
  8. 8. Trade balance
    1. 8.1. Trade balance (Direct Data)
      1. 8.1.1. In kind, K t
      2. 8.1.2. In value, M $ US
    2. 8.2. Trade balance (Mirror Data)
      1. 8.2.1. In kind, K t
      2. 8.2.2. In value, M $ US
  9. 9. Top buying and selling countries, 2018-2024
    1. 9.1. Direct Data
      1. 9.1.1. Import in Value by Countries-buyers
      2. 9.1.2. Export in Value by Countries-suppliers
    2. 9.2. Mirror Data
      1. 9.2.1. Import in Value by Countries-buyers
      2. 9.2.2. Export in Value by Countries-suppliers

Production potato in South-eastern Asia

In kind, 2017-2020, K t

Top producers of potato, 2017-2020

Source: SHEV.io

World map of production of potato, 2017-2020

Source: SHEV.io

Potato production in South-eastern Asia declined after two consecutive years of growth. In 2020, the region produced 2 290 thousand tonnes of potatoes, representing a 3.9% decrease compared to the previous year. Over the 2017-2020 period, production increased by 4.3%, with an average annual growth rate of 1.4%. The highest production level was recorded in 2019 at 2 382 thousand tonnes, while the most significant year-on-year increase occurred in 2018 with an 8.3% rise.

Annual dynamics of production in South-eastern Asia in kind, 2017-2020, K t

Parameter201820192020CAGR
1Change from last year8.3%0.1%(3.9%)1.4%
Source: SHEV.io

Exports potato from South-eastern Asia

Exports in kind, K t

The potato export market showed considerable volatility during this period. Exports reached their lowest point in 2019 at 6.7 thousand tonnes, then rebounded to 16.5 thousand tonnes in 2020, marking a substantial 146.4% increase compared to the previous year. The peak export volume was recorded in 2017, creating a four-fold difference between the highest and lowest years. The most significant decline occurred in 2018 with a 54.3% drop.

Annual dynamics of product's exports from South-eastern Asia in kind, 2017-2020, K t

Parameter201820192020CAGR
1Change from last year(54.3%)(45.6%)146.4%(15.1%)
Source: SHEV.io

Between 2017 and 2020, Pakistan and China served as the primary markets for South-eastern Asia's potato exports, collectively accounting for 1.7% of the region's total export volume.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from South-eastern Asia in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

Potato export values in South-eastern Asia increased following two years of decline. In 2020, the region exported $7.2 million worth of potatoes, representing an 18.3% increase compared to the previous year. Over the 2017-2020 period, export values decreased by 31.6%, equivalent to an average annual decline of 11.9%. The lowest value was recorded in 2019 at $6.1 million, while the most significant decline occurred in 2018 with a 27.1% drop.

Annual dynamics of product's exports from South-eastern Asia in value, 2017-2020, M $ US

Parameter201820192020CAGR
1Change from last year(27.1%)(20.7%)18.3%(11.9%)
Source: SHEV.io

From 2017 to 2020, Pakistan (2.0% of export value), China (1.2% of export value), and Asia, not elsewhere specified (0.8% of export value) collectively represented 4.0% of South-eastern Asia's total potato export value, maintaining their position as the region's principal export destinations.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from South-eastern Asia in value, 2017-2020

Source: SHEV.io

Imports potato to South-eastern Asia

Imports in kind, K t

Potato import volumes in South-eastern Asia increased after two years of decline. In 2020, imports reached 496.5 thousand tonnes, showing an 8.2% increase compared to the previous year. The lowest import volume was recorded in 2019 at 458.9 thousand tonnes, while the most significant decline occurred in 2018 with a 7.7% decrease.

Annual dynamics of product's imports to South-eastern Asia in kind, 2017-2020, K t

Parameter201820192020CAGR
1Change from last year(7.7%)(1.1%)8.2%(0.4%)
Source: SHEV.io

Between 2017 and 2020, China (50.0% of import volume), Germany (11.7% of import volume), and Pakistan (7.7% of import volume) remained the primary suppliers of potatoes to South-eastern Asia, collectively accounting for 69.3% of the region's total import volume.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to South-eastern Asia in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

Potato import values in South-eastern Asia increased following two years of decline. In 2020, the region imported $201.5 million worth of potatoes, representing a 20.4% increase compared to 2019. Over the 2017-2020 period, import values increased by 5.2%, equivalent to an average annual growth rate of 1.7%. The lowest value was recorded in 2019 at $167.3 million, while the most significant decline occurred in 2018 with an 8.3% decrease.

Annual dynamics of product's imports to South-eastern Asia in value, 2017-2020, M $ US

Parameter201820192020CAGR
1Change from last year(8.3%)(4.8%)20.4%1.7%
Source: SHEV.io

From 2017 to 2020, China (43.2% of import value), Germany (11.9% of import value), and the United States (10.7% of import value) served as the main sources of potato imports for South-eastern Asia, collectively accounting for 65.8% of the region's total import value.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to South-eastern Asia in value, 2017-2020

Source: SHEV.io

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