Potato flour, flakes, granules and pellets market in South-eastern Asia

Earlier Report Observations

From 2018 to 2020, the potato flour market in South-eastern Asia showed considerable movement, starting at 90 077 tons in 2018. This initial volume was supported by the expansion of transnational snack companies into the region, which increased demand for raw materials like potato flour. However, the market contracted to 79 070 tons in 2019, a shift potentially linked to previously noted limitations in marketing infrastructure and seed production systems that constrained supply. A recovery followed in 2020, with consumption rising to 86 334 tons, driven by growing consumer preference for gluten-free and organic products and government policies promoting sustainable agriculture and alternative crops.

The market dipped again in 2021 to 82 015 tons, a decline likely impacted by the implementation of stricter food safety and certification regulations for gluten-free products in several Asian countries, which introduced new compliance barriers. A strong rebound occurred in 2022, with the market surging to a peak of 97 086 tons. This growth was fueled by significant expansions of production capacity at processing plants in India and China, alongside government support policies aimed at improving potato seed production and distribution systems. By 2023, the market stabilized at a high level of 96 114 tons, supported by new investments in drying and milling technologies that improved product quality and by increased B2B demand from food manufacturers and bakeries.

Entering 2024, the market continued to evolve with the entry of a new prominent player capturing a 12% share by offering industrial potato flour for animal feed and textiles. This period also saw ongoing investments in eco-friendly production technologies that reduce water usage by 30% and the launch of new hybrid flour blends for bakery applications. Throughout the full period, sustained demand for gluten-free products, vegan trends, and a consumer shift toward natural ingredients remained fundamental drivers of the market.

Production potato flour, flakes, granules and pellets in South-eastern Asia

In kind, 2017-2020, t

Top producers of potato flour, flakes, granules and pellets, 2017-2020

World map of production of potato flour, flakes, granules and pellets, 2017-2020

After two consecutive years of growth, potato flour, flakes, granules, and pellets production in South-eastern Asia experienced a decline. In 2019, production reached its peak at 12 688 tonnes, but by 2020 it had fallen to 12 153 tonnes, marking a 4.2% decrease from the previous year. Over the period from 2017 to 2020, production increased by 4.4% overall, which translates to an average annual growth rate of 1.5%. The most significant year-on-year increase occurred in 2019, with an 8.7% rise.

Annual dynamics of production in South-eastern Asia in kind, 2017-2020, t

Exports potato flour, flakes, granules and pellets from South-eastern Asia

Exports in kind, t

The export market for potato flour, flakes, granules, and pellets from South-eastern Asia showed considerable volatility during this period. In 2018, exports hit their lowest point at 1 029 tonnes, but they surged to a peak of 2 935 tonnes in 2019, representing a 2.9-fold increase. By 2020, exports had dropped to 2 342 tonnes, a 20.2% decrease compared to 2019. The most substantial decline was recorded in 2018, falling by 39.7%, while the largest increase occurred in 2019, with a remarkable 185.2% growth.

Annual dynamics of product's exports from South-eastern Asia in kind, 2017-2020, t

From 2017 to 2020, South-eastern Asia's exports of potato flour, flakes, granules, and pellets were distributed across a diverse range of partner countries. The top three destinations—South Korea (10.0% of exports in kind), the Netherlands (4.7%), and Asia, not elsewhere specified (4.0%)—collectively accounted for just 18.7% of total export volumes, indicating a fragmented market with many smaller players.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from South-eastern Asia in kind, 2017-2020

Exports in value, M $ US

The export value of potato flour, flakes, granules, and pellets from South-eastern Asia exhibited irregular fluctuations, reflecting a volatile market environment. In 2018, the value reached its lowest point at 2.3 million US dollars, but it peaked in 2020 at 4.7 million US dollars, a 2.1-fold increase. Compared to 2019, the 2020 value rose by 7.9%. The most significant decline was in 2018, dropping by 26.6%, while the largest increase occurred in 2019, with a 94.6% surge.

Annual dynamics of product's exports from South-eastern Asia in value, 2017-2020, M $ US

Between 2017 and 2020, South-eastern Asia's exports of potato flour, flakes, granules, and pellets in value terms were directed to a wide array of markets. The leading destinations—South Korea (9.8% of export value), India (5.8%), and the Netherlands (4.6%)—together made up only 20.2% of total export value. The remaining 79.8% was spread across numerous smaller markets, highlighting the region's diversified export strategy.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from South-eastern Asia in value, 2017-2020

Imports potato flour, flakes, granules and pellets to South-eastern Asia

Imports in kind, t

Imports of potato flour, flakes, granules, and pellets into South-eastern Asia saw varied trends. In 2018, imports peaked at 79 435 tonnes, but they fell to 69 317 tonnes in 2019, a 12.7% decline. By 2020, imports had recovered to 76 523 tonnes, representing a 10.4% increase from 2019. Over the entire period from 2017 to 2020, imports grew by 4.3%, equivalent to an average annual rate of 1.4%.

Annual dynamics of product's imports to South-eastern Asia in kind, 2017-2020, t

From 2017 to 2020, the import structure for potato flour, flakes, granules, and pellets in South-eastern Asia was dominated by three key suppliers: Germany (47.5% of imports in kind), the Netherlands (19.1%), and the United States (10.3%). Together, these countries accounted for 76.9% of total import volumes, underscoring their significant role in the region's supply chain.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to South-eastern Asia in kind, 2017-2020

Imports in value, M $ US

The import value of potato flour, flakes, granules, and pellets into South-eastern Asia displayed notable changes. In 2018, the value reached its highest point at 101.9 million US dollars, but it decreased slightly in 2019 by 2.3%. By 2020, the value had risen to a level that was 0.8% higher than in 2019. Over the 2017–2020 period, import value increased by 15.1%, averaging 4.8% growth per year. The most substantial increase occurred in 2018, with a 16.8% rise.

Annual dynamics of product's imports to South-eastern Asia in value, 2017-2020, M $ US

During 2017–2020, the import value structure for potato flour, flakes, granules, and pellets in South-eastern Asia was led by Germany (46.5% of import value), the Netherlands (19.7%), and the United States (12.5%). These three suppliers collectively represented 78.7% of total import value, highlighting their dominance in the market.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to South-eastern Asia in value, 2017-2020