Frozen prepared potatoes market in Denmark

Earlier Report Observations

The market volume for frozen prepared potatoes in Denmark increased from 36 410 t in 2018 to a high of 43 862 t in 2021, before entering a period of decline to 30 832 t by 2024. In value terms, the market peaked at 62 730 thousand US dollars in 2023, reflecting higher unit prices despite lower physical volumes.

The surge in market volume in 2021 was supported by a promotional campaign where potatoes were sold in pink packaging to support breast cancer awareness, boosting consumer engagement. Concurrently, growing consumer interest in local and seasonal produce reinforced the perception of potatoes as a sustainable food choice. However, in 2022, potato prices rose substantially, exceeding 200 DKK per 100 kg, which dampened volume demand. This price increase, coupled with ongoing public scrutiny over pesticide use in potato cultivation, particularly concerning fluazinam and its persistent breakdown product TFA, contributed to the subsequent contraction in market volume.

Market value continued to fluctuate, reaching its highest point in 2023 at 62 730 thousand US dollars, driven by elevated import prices and a shift in the product mix. The overall downward trend in volume from 2022 onward indicates a market adjustment to higher costs and evolving consumer preferences towards healthier and climate-friendly alternatives.

Production frozen prepared potatoes in Denmark

In value, 2018-2021, K $ US

After two years of growth, Denmark's production of frozen prepared potatoes declined in value terms. In 2021, output was valued at 3 398 thousand US dollars, representing a 4.0% decrease compared to the previous year. Over the period from 2018 to 2021, production increased by 19.8%, which translates to an average annual growth rate of 6.2%. The highest value was recorded in 2020 at 3 540 thousand US dollars, with the largest increase occurring that same year at 14.4%.

Annual dynamics of production in Denmark in value, 2018-2021, K $ US

In kind, 2018-2021, t

Following two years of gains, Denmark's production of frozen prepared potatoes declined in volume. In 2021, the country produced 1 050 tonnes, marking a modest decrease of 7.8% compared to the previous year. From 2018 to 2021, production rose by 12.7%, with a compound annual growth rate of 4.1%. The peak volume was reached in 2020 at 1 139 tonnes, while the largest increase occurred in 2019 at 13.2%.

Annual dynamics of production in Denmark in kind, 2018-2021, t

Exports frozen prepared potatoes from Denmark

Exports in kind, t

Denmark's exports of frozen prepared potatoes declined for the third consecutive year in volume. In 2021, the country exported 12 457 tonnes, which corresponds to a 10.8% drop compared to 2020. Over the period from 2018 to 2021, exports decreased by 25.4%, with a compound annual decline rate of 9.3%.

Annual dynamics of product's exports from Denmark in kind, 2018-2021, t

From 2018 to 2021, Germany, Sweden, and the Netherlands were the main destinations for Denmark's frozen prepared potato exports in volume terms. Germany accounted for 54.5% of exports, Sweden for 11.3%, and the Netherlands for 6.8%, together representing 72.6% of total export volume.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Denmark in kind, 2018-2021

Exports in value, K $ US

Denmark's exports of frozen prepared potatoes declined for the third consecutive year in value terms. In 2021, exports amounted to 14 601 thousand US dollars, down by 8.4% compared to the previous year. Over the period from 2018 to 2021, exports decreased by 18.0%, with a compound annual decline rate of 6.4%.

Annual dynamics of product's exports from Denmark in value, 2018-2021, K $ US

From 2018 to 2021, Germany, Sweden, and the Netherlands were the primary markets for Denmark's frozen prepared potato exports in value terms. Germany held a 50.2% share, Sweden 10.8%, and the Netherlands 6.5%, collectively accounting for 67.6% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Denmark in value, 2018-2021

Imports frozen prepared potatoes to Denmark

Imports in kind, t

After two years of decline, Denmark's imports of frozen prepared potatoes increased in volume. In 2021, imports reached 55 269 tonnes, showing a 10.8% rise compared to the previous year. Between 2018 and 2021, imports grew by 5.9%, equating to an average annual increase of 1.9%. The lowest volume was recorded in 2020 at 49 904 tonnes, while the largest decline occurred in 2019 at 3.6%.

Annual dynamics of product's imports to Denmark in kind, 2018-2021, t

From 2018 to 2021, the Netherlands, Belgium, and Germany were the main sources of frozen prepared potato imports to Denmark in volume terms. The Netherlands accounted for 48.9% of imports, Belgium for 25.4%, and Germany for 23.2%, together making up 97.4% of total import volume.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Denmark in kind, 2018-2021

Imports in value, K $ US

Denmark's imports of frozen prepared potatoes increased for the second consecutive year in value terms. In 2021, imports were approximately 73 200 thousand US dollars, marking a significant uptick of 24.3% compared to the previous year. Between 2018 and 2021, imports rose by 20.9%, with an average annual growth rate of 6.5%. The lowest value was recorded in 2019 at 58 273 thousand US dollars, which also saw the largest decline that year at 3.8%.

Annual dynamics of product's imports to Denmark in value, 2018-2021, K $ US

From 2018 to 2021, the Netherlands, Germany, and Belgium formed the core group of markets for Denmark's frozen prepared potato imports in value terms. The Netherlands held a 58.7% share, Germany 20.0%, and Belgium 17.3%, collectively representing 96.1% of total import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Denmark in value, 2018-2021