Pastry market in Greece

Earlier Report Observations

The Greek pastry market volume expanded from 47 377 t in 2018 to 50 806 t in 2020, driven by regulatory changes that allowed mass catering businesses to produce and distribute pastry products, broadening market access. The entry of SwitzGroup through its acquisition of Kriton Artos intensified competition, while the 2020 opening of BakeHellas's fully automated frozen pastry plant in Schimatari significantly increased domestic production capacity.

After 2020, market volume contracted, falling to 49 756 t in 2021 and sharply to 43 143 t in 2022. New product segments emerged, such as Holy Llama's vegan pastries in 2022, and EU organic labeling rules began affecting product requirements in 2021. However, the most pronounced decline occurred in 2023, with volume dropping 24.9% to 32 395 t, primarily due to rising energy and raw material costs that pushed up consumer prices and reduced demand.

In 2024, Barilla Hellas reported increased turnover from pastry categories, indicating a renewed focus on this segment. Throughout the period, production fluctuated between 29 177 t and 32 666 t, while imports grew steadily, and exports surged from 30 646 t in 2018 to 68 472 t in 2024.

Production pastry in Greece

In kind, 2017-2020, K t

Top producers of pastry, 2017-2020

World map of production of pastry, 2017-2020

After two years of decline, pastry production in Greece increased in 2020. The country produced 29 K t of pastry that year, representing a modest year-over-year growth of 0.9%. Over the 2017-2020 period, production decreased by 19.8%, with a compound annual growth rate (CAGR) of -7.1%. The lowest production level was recorded in 2019 at 29 K t, which also saw the largest annual decline of 11.3%.

Annual dynamics of production in Greece in kind, 2017-2020, K t

Exports pastry from Greece

Exports in kind, t

Greece's pastry exports have increased for the third consecutive year. In 2020, exports reached 33 467 t, remaining virtually unchanged from 2019. Over the 2017-2020 period, exports grew by 47.7%, with a compound annual growth rate (CAGR) of 13.9%.

Annual dynamics of product's exports from Greece in kind, 2017-2020, t

From 2017 to 2020, Greece's pastry exports in kind were not heavily concentrated. Bulgaria accounted for 13.6% of exports, Cyprus for 13.1%, and Germany for 12.7%. Together, these three countries represented only 39.3% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Greece in kind, 2017-2020

Exports in value, M $ US

Greece's pastry export value has risen for the third year in a row. In 2020, export value reached 87.3 M $ US, up by 2.7% from 2019. Over the 2017-2020 period, exports increased by 55.4%, with a compound annual growth rate (CAGR) of 15.8%.

Annual dynamics of product's exports from Greece in value, 2017-2020, M $ US

From 2017 to 2020, Greece's pastry exports in value terms were widely dispersed across partner countries. Cyprus accounted for 12.9% of export value, Germany for 12.0%, and the United States for 11.8%. Combined, these three markets represented just 36.8% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Greece in value, 2017-2020

Imports pastry to Greece

Imports in kind, t

Greece's pastry imports have increased for the third consecutive year. In 2020, the country imported 54 840 t of pastry, marking a slight year-over-year gain of 2.3%. Between 2017 and 2020, imports grew by 24.4%, equating to an annualized rate of 7.5%.

Annual dynamics of product's imports to Greece in kind, 2017-2020, t

From 2017 to 2020, Germany was the leading source for Greece's pastry imports in kind, accounting for 25.7% of the total. Bulgaria followed with 17.1%, and Romania with 9.3%. Together, these three countries represented 52.1% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Greece in kind, 2017-2020

Imports in value, M $ US

Greece's pastry import value has increased for the third year in a row. In 2020, import value reached 119.5 M $ US, rising by 1.7% compared to the previous year. Over the 2017-2020 period, imports grew by 17.5%, with a compound annual growth rate (CAGR) of 5.5%.

Annual dynamics of product's imports to Greece in value, 2017-2020, M $ US

The structure of Greece's pastry imports in value terms from 2017 to 2020 shows a diversified set of partners. Germany accounted for 21.7% of import value, Bulgaria for 14.8%, and Italy for 13.2%. Together, these three countries represented 49.7% of total flows, while the remaining 50.3% was spread across numerous smaller markets.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Greece in value, 2017-2020