Orange juice market in Malaysia

Earlier Report Observations

The market for unfermented orange juice in Malaysia showed considerable movement from 2018 to 2023. Starting at 7 757 thousand liters in 2018, volume grew by 8% to 8 399 thousand liters in 2019. This was followed by a sharp contraction of 25% in 2020, bringing the market down to 6 333 thousand liters.

A strong recovery occurred over the next two years, with the market expanding by 16% in 2021 to 7 335 thousand liters and by a further 19% in 2022 to a peak of 8 688 thousand liters. However, this growth was completely reversed in 2023, when the market volume fell by 28% to 6 230 thousand liters.

By 2025, new product launches and consumer trends began shaping the market landscape. Marigold introduced a 100% orange juice with no preservatives, sugar, or artificial colors, directly targeting demand for natural and healthy options. Concurrently, the brand Extra Joss entered the Malaysian market with a new orange-flavored energy drink, signaling activity and diversification within the beverage segment.

Production orange juice in Malaysia

In kind, 2018-2021, K l

Top producers of orange juice, 2018-2021

World map of production of orange juice, 2018-2021

In 2021, Malaysia produced 4 157 K l of orange juice, marking a solid 16.0% increase compared to the previous year. However, looking at the period from 2018 to 2021, overall production decreased by 5.6%, with an average annual growth rate of 1.9%. The highest production level was recorded in 2019 at 4 775 K l, while the lowest was in 2020 at 3 585 K l. The most significant decline occurred in 2020, with a drop of 24.9%.

Annual dynamics of production in Malaysia in kind, 2018-2021, K l

In value, 2018-2021, K $ US

In 2021, the value of orange juice output in Malaysia reached 4 268 K $ US, up by 50.3% year-over-year. The highest value was recorded in 2019 at 4 318 K $ US, and the lowest in 2020 at 2 840 K $ US. The largest decline was observed in 2020, with a decrease of 34.2%.

Annual dynamics of production in Malaysia in value, 2018-2021, K $ US

Exports orange juice from Malaysia

Exports in kind, K l

Orange juice exports from Malaysia declined for the third consecutive year. In 2021, exports totalled 1 102 K l, representing a steep reduction of 30.5% from the previous year. From 2018 to 2021, exports decreased by 63.7%, which translates to an annualized rate of 28.7%.

Annual dynamics of product's exports from Malaysia in kind, 2018-2021, K l

From 2018 to 2021, Singapore, Thailand, and Brunei Darussalam were the main markets for Malaysia's orange juice exports in kind. Singapore accounted for 30.3% of exports, Thailand for 23.5%, and Brunei Darussalam for 14.7%. Together, these three countries represented 68.6% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Malaysia in kind, 2018-2021

Exports in value, K $ US

Cross-border shipments of orange juice from Malaysia declined for the third consecutive year. In 2021, Malaysia exported 1 131 K $ US of orange juice, showing a moderate decline of 9.9% compared to the previous year. Over the period from 2018 to 2021, exports decreased by 61.1%, with an average annual growth rate of 27.0%.

Annual dynamics of product's exports from Malaysia in value, 2018-2021, K $ US

From 2018 to 2021, Singapore, Thailand, and Brunei Darussalam were the leading destinations for Malaysia's orange juice exports in value terms. Singapore held a 29.3% share, Thailand 16.2%, and Brunei Darussalam 14.3%. Collectively, these three markets accounted for 59.8% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Malaysia in value, 2018-2021

Imports orange juice to Malaysia

Imports in kind, K l

Orange juice imports into Malaysia declined for the third consecutive year. In 2021, imports stood at 4 280 K l, down by 1.2% versus the previous year. Between 2018 and 2021, imports decreased by 33%, equating to an annualized rate of 12.5%.

Annual dynamics of product's imports to Malaysia in kind, 2018-2021, K l

Throughout 2018 to 2021, Brazil, Singapore, and the Netherlands were the largest sources for Malaysia's orange juice imports in kind. Together, these three markets accounted for 73.5% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Malaysia in kind, 2018-2021

Imports in value, K $ US

After a two-year decrease, orange juice imports into Malaysia increased in 2021. Malaysia imported 7 788 K $ US of orange juice, showing a gradual increase of 10.0% year-over-year. However, from 2018 to 2021, imports decreased by 33.9%, with an annualized rate of 12.9%. The lowest value was recorded in 2020 at 7 077 K $ US, which also saw the largest decline of 33.4%.

Annual dynamics of product's imports to Malaysia in value, 2018-2021, K $ US

In 2018 to 2021, Brazil, the Netherlands, and Singapore formed the main cluster of markets for Malaysia's orange juice imports in value terms. Brazil accounted for 34.6% of imports, the Netherlands for 25.8%, and Singapore for 13.5%. Together, these three countries represented 73.8% of total import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Malaysia in value, 2018-2021