Not roasted malt market in Hungary

Earlier Report Observations

The market for not roasted malt in Hungary experienced notable fluctuations between 2018 and 2024. After relative stability around 67 000–68 000 t from 2018 to 2019, volume dropped to 61 185 t in 2020 before recovering to 63 914 t in 2021. A sharp expansion occurred in 2022, with market volume reaching 79 692 t, followed by a contraction to 68 999 t in 2023 and a slight decline to 68 514 t in 2024. In value terms, the market peaked at 46.4 million USD in 2023, despite lower physical volume, indicating significant price increases, before falling to 32.5 million USD in 2024.

Regulatory changes at the EU level impacted the market during this period. In 2022, amendments to the EU's directive on price indication altered packaging and pricing practices for malt and other food products, likely contributing to the observed value growth. Simultaneously, strengthened EU competition policy, including revised exemptions for vertical supply and distribution agreements, affected how malt reached the market. By 2024, the growing role of state-owned enterprises in Hungary influenced the competitive landscape, with increased state acquisitions and investments shaping procurement patterns. Concurrent shifts in consumer preferences and regulations within the FMCG sector also altered demand dynamics for malt and related products.

The market's physical volume stabilized near 68 500 t in 2024, close to pre-pandemic levels, while its value retreated from the 2023 high. The interplay of EU regulatory adjustments and domestic market structure changes, including heightened state involvement, defined the period's trajectory without sustaining the exceptional volume growth seen in 2022.

Production not roasted malt in Hungary

In value, 2018-2021, K $ US

Hungary's production of not roasted malt has increased for the second consecutive year. In 2021, the output was valued at 34 412 K $ US, marking a 0.6% rise compared to the previous year. Over the period from 2018 to 2021, production decreased by 4.7%, which translates to an annualized rate of 1.6%. The lowest value was recorded in 2019 at 33 281 K $ US, with the largest decline of 7.8% occurring that same year. In contrast, the largest increase of 2.8% was observed in 2020.

Annual dynamics of production in Hungary in value, 2018-2021, K $ US

In kind, 2018-2021, t

Not roasted malt production in Hungary has risen for the second year in a row. In 2021, Hungary produced 76 735 tonnes, showing stability compared to the previous year. From 2018 to 2021, production fell by 8.2%, with a compound annual growth rate (CAGR) of -2.8%. The lowest output was in 2019 at 75 452 tonnes, which also saw the largest decline of 9.8%. The largest increase of 1.2% occurred in 2020.

Annual dynamics of production in Hungary in kind, 2018-2021, t

Exports not roasted malt from Hungary

Exports in kind, t

Foreign supplies of not roasted malt from Hungary have increased for the second consecutive year. In 2021, exports totaled 39 976 tonnes, showing no significant change from the previous year. Between 2018 and 2021, exports decreased by 3.6%, equating to an annualized rate of 1.2%. The lowest volume was recorded in 2019 at 38 380 tonnes, with the largest decline of 7.4% that year. The largest increase of 4.0% was seen in 2020.

Annual dynamics of product's exports from Hungary in kind, 2018-2021, t

From 2018 to 2021, the export market structure was highly concentrated, with Romania alone accounting for 90.1% of total exports in kind.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Hungary in kind, 2018-2021

Exports in value, K $ US

Not roasted malt deliveries from Hungary have increased for the second year in a row. In 2021, exports reached 18 045 K $ US, up by 1.0% compared to the previous year. The lowest value was recorded in 2019 at 16 866 K $ US, which also experienced the largest decline of 7.0%. The largest increase of 5.9% occurred in 2020.

Annual dynamics of product's exports from Hungary in value, 2018-2021, K $ US

Throughout 2018 to 2021, Romania dominated the partner structure of exports in value terms, consistently representing 90.4% of total flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Hungary in value, 2018-2021

Imports not roasted malt to Hungary

Imports in kind, t

In 2021, cross-border shipments of not roasted malt to Hungary amounted to 27 155 tonnes, showing a year-over-year improvement of 9.6%. Over the period from 2018 to 2021, imports increased by 7.4%, with a compound annual growth rate (CAGR) of 2.4%. The lowest volume was recorded in 2020 at 24 780 tonnes, which saw the largest decline of 19.7%. The highest volume was in 2019 at 30 870 tonnes, with the largest increase of 22.1% that year.

Annual dynamics of product's imports to Hungary in kind, 2018-2021, t

From 2018 to 2021, Slovakia was the main supplier of not roasted malt to Hungary, accounting for 83.4% of total imports in kind, while other partners held relatively modest shares.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Hungary in kind, 2018-2021

Imports in value, K $ US

In 2021, imported not roasted malt volumes in Hungary amounted to 11 678 K $ US, up by 8.7% compared to 2020. Between 2018 and 2021, imports increased by 18.8%, equating to an annualized rate of 5.9%. The highest value was recorded in 2019 at 12 671 K $ US, which also saw the largest increase of 28.9%. The largest decline of 15.2% occurred in 2020.

Annual dynamics of product's imports to Hungary in value, 2018-2021, K $ US

Over 2018 to 2021, Slovakia remained the dominant partner for imports in value terms of not roasted malt to Hungary, with a share of 82.4% of total flows, while other markets formed a long tail.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Hungary in value, 2018-2021