Non-alcoholic beer market in Norway

Earlier Report Observations

From 2018 to 2021, the non-alcoholic beer market in Norway expanded significantly, from 11.8 million liters to 17.2 million liters. This growth was driven by aggressive advertising campaigns from major breweries like Ringnes and reduced technological barriers for production, making non-alcoholic beer more accessible for small breweries. Simultaneously, increased health consciousness and a desire for moderation in alcohol consumption, particularly among younger generations, boosted consumer demand.

After peaking in 2021, market volume contracted to 14.2 million liters in 2022 before recovering to 17.3 million liters by 2024. During this period, ongoing technological improvements enabled brewers to offer a wider range of flavors, including IPA, wheat beer, and stout, catering to the growing demand for variety. Shifts in consumer eating habits towards lighter meals also sustained interest in non-alcoholic alternatives.

The market continues to evolve with an expanding assortment of styles such as Radler and Cream Ale, reflecting the industry's adaptation to changing preferences. Despite regulatory restrictions on marketing non-alcoholic products under the same brands as alcoholic beverages, the industry maintains momentum through innovation and a focus on quality.

Production non-alcoholic beer in Norway

In value, 2018-2021, K $ US

In 2021, Norway's non-alcoholic beer production was valued at 15 038 thousand US dollars, marking a 12.9% increase from 2020. Over the period from 2018 to 2021, production grew by 11.9%, which translates to an annualized growth rate of 3.8%. The lowest value was recorded in 2020 at 13 318 thousand US dollars, with the largest decline that year reaching 6.0%.

Annual dynamics of production in Norway in value, 2018-2021, K $ US

In kind, 2018-2021, K l

In 2021, Norway produced 12 267 thousand liters of non-alcoholic beer, showing a significant 19.3% rise compared to 2020. From 2018 to 2021, production increased by 41.9%, with a compound annual growth rate of 12.4%. The largest decline occurred in 2020 at 7.2%, while the largest increase was in 2019 at 28.2%.

Annual dynamics of production in Norway in kind, 2018-2021, K l

Exports non-alcoholic beer from Norway

Exports in kind, K l

The market showed an unstable trend throughout the period. Export volumes reached their lowest point in 2019 at 68 thousand liters and peaked in 2020 at 172 thousand liters, resulting in a 2.5-fold difference between these years. In 2021, Norway exported 140 thousand liters of non-alcoholic beer, representing a notable 18.3% decrease from the previous year. The largest decline was recorded in 2019 at 42.6%, and the largest increase in 2020 at 152.7%.

Annual dynamics of product's exports from Norway in kind, 2018-2021, K l

From 2018 to 2021, Sweden and Denmark were the primary buyers of non-alcoholic beer from Norway, together accounting for 83.2% of total exports in volume, with other countries making up the remainder.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Norway in kind, 2018-2021

Exports in value, K $ US

Norway's non-alcoholic beer exports increased for the third consecutive year. In 2021, exports amounted to 322 thousand US dollars, reflecting a controlled 8.6% advance compared to 2020. Between 2018 and 2021, exports surged by 317.5%, equating to an annualized growth rate of 61.0%.

Annual dynamics of product's exports from Norway in value, 2018-2021, K $ US

During 2018–2021, Sweden remained the key destination for Norway's non-alcoholic beer exports, accounting for 73.5% of total exports in value terms, while other destinations were much less significant.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Norway in value, 2018-2021

Imports non-alcoholic beer to Norway

Imports in kind, K l

Norway's non-alcoholic beer imports increased for the second consecutive year. In 2021, imports reached 5 076 thousand liters, up by 27.1% from the previous year. Over the period from 2018 to 2021, imports grew by 53.5%, with a compound annual growth rate of 15.4%. The lowest volume was recorded in 2019 at 2 998 thousand liters, with the largest decline that year at 9.3% and the largest increase in 2020 at 33.2%.

Annual dynamics of product's imports to Norway in kind, 2018-2021, K l

Throughout 2018–2021, Germany, France, and Lithuania formed the core of Norway's non-alcoholic beer imports in volume, with shares of 65.6%, 6.8%, and 5.6% respectively, together accounting for 78.0% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Norway in kind, 2018-2021

Imports in value, K $ US

Norway's non-alcoholic beer imports increased for the second consecutive year. In 2021, imports stood at 4 731 thousand US dollars, representing a 22.8% advance compared to 2020. Between 2018 and 2021, imports rose by 39.4%, equating to an annualized growth rate of 11.7%. The lowest value was recorded in 2019 at 3 139 thousand US dollars, with the largest decline that year at 7.5%.

Annual dynamics of product's imports to Norway in value, 2018-2021, K $ US

Over 2018–2021, Germany, the Netherlands, and Sweden remained the leading sources in Norway's import structure by value, with shares of 54.1%, 7.9%, and 7.0% respectively, together accounting for 69.0% of total import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Norway in value, 2018-2021