Mixes and doughs for bread, pastry, cakes and biscuits market in Norway

Earlier Report Observations

The market volume for mixes and doughs in Norway fluctuated between 2018 and 2024, starting at 32.9 thousand tons in 2018 and peaking at 38.1 thousand tons in 2019. This initial growth coincided with rising consumer interest in healthier and premium baked goods, which supported demand. After a decline to 34.2 thousand tons in 2020, the market stabilized around 34-35 thousand tons in 2021-2022. A renewed increase to 37.6 thousand tons in 2023 was partly driven by global trends favoring ready-made food and baking mixes, as well as persistent Norwegian consumer preferences for functional and artisanal products. The market then eased slightly to 36.8 thousand tons in 2024.

In value terms, the market showed sharper swings, reaching a high of $129.9 million in 2021 before dropping to $98.4 million in 2022. The recovery to $115.4 million in 2023 aligned with the global rise in demand for bakery mixes. Throughout the period, the market structure has been characterized by cooperation between major grocery chains and established bakeries, which influences product variety but does not fundamentally alter total consumption volume.

Production mixes and doughs for bread, pastry, cakes and biscuits in Norway

In value, 2018-2021, K $ US

In Norway, production of mixes and doughs for bread, pastry, cakes, and biscuits has increased for the second consecutive year. In 2021, output reached 80 903 thousand US dollars, marking a 17.9% gain compared to the previous year. Over the period from 2018 to 2021, production grew by 65.9%, with an average annual growth rate of 18.4%. The lowest value was recorded in 2019 at 45 671 thousand US dollars, which saw the largest decline of 6.3%. In contrast, the largest increase occurred in 2020, with a 50.3% rise.

Annual dynamics of production in Norway in value, 2018-2021, K $ US

In kind, 2018-2021, t

From 2018 to 2021, Norway ranked 17th globally in terms of production volume for mixes and doughs used in bread, pastry, cakes, and biscuits.

Top producers of mixes and doughs for bread, pastry, cakes and biscuits, 2018-2021

World map of production of mixes and doughs for bread, pastry, cakes and biscuits, 2018-2021

In Norway, production of mixes and doughs for bread, pastry, cakes, and biscuits has declined for the second year in a row. In 2021, output totaled 15 913 tonnes, down by 8.8% from 2020. The peak was in 2019 at 21 132 tonnes, which also saw the largest increase of 30.5%. The most significant drop occurred in 2020, with a 17.4% decrease.

Annual dynamics of production in Norway in kind, 2018-2021, t

Exports mixes and doughs for bread, pastry, cakes and biscuits from Norway

Exports in kind, t

In 2021, Norway's exports of mixes and doughs for bread, pastry, cakes, and biscuits amounted to 418 tonnes, reflecting a 24.5% drop compared to the previous year. Over the period from 2018 to 2021, exports increased by 8.2%, with an average annual growth rate of 2.7%. The lowest volume was recorded in 2019 at 372 tonnes, while the highest was in 2020 at 553 tonnes, which also saw the largest increase of 48.8%.

Annual dynamics of product's exports from Norway in kind, 2018-2021, t

From 2018 to 2021, Sweden remained the dominant partner for Norway's exports of mixes and doughs for bread, pastry, cakes, and biscuits in kind, accounting for 81.2% of total flows. Other markets contributed to a long tail of smaller shares.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Norway in kind, 2018-2021

Exports in value, K $ US

After two years of growth, Norway's exports of mixes and doughs for bread, pastry, cakes, and biscuits declined in value. In 2021, exports totaled 1 544 thousand US dollars, a substantial 11.5% decrease from the previous year. Over the period from 2018 to 2021, exports increased by 46.4%, with an average annual growth rate of 13.5%. The highest value was recorded in 2020 at 1 745 thousand US dollars, which also saw the largest increase of 62.5%.

Annual dynamics of product's exports from Norway in value, 2018-2021, K $ US

Throughout 2018 to 2021, the country structure of Norway's exports in value terms was dominated by Sweden and Denmark, which together accounted for 93.4% of total flows. Other markets formed a long tail with smaller contributions.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Norway in value, 2018-2021

Imports mixes and doughs for bread, pastry, cakes and biscuits to Norway

Imports in kind, t

In 2021, Norway imported 1 000 tonnes of mixes and doughs for bread, pastry, cakes, and biscuits, up by 6.3% compared to 2020. Over the period from 2018 to 2021, imports increased by 8%, with an average annual growth rate of 2.6%. The largest decline was recorded in 2020, with a 0.1% decrease.

Annual dynamics of product's imports to Norway in kind, 2018-2021, t

From 2018 to 2021, Denmark, Germany, and Austria were the main sources for Norway's imports of mixes and doughs for bread, pastry, cakes, and biscuits in kind. Denmark accounted for 24.6%, Germany for 17.9%, and Austria for 16.7%, together making up 59.2% of total imports.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Norway in kind, 2018-2021

Imports in value, K $ US

After two years of decline, Norway's imports of mixes and doughs for bread, pastry, cakes, and biscuits increased in value. In 2021, imports totaled 50 514 thousand US dollars, a 15.0% gain over the previous year. Between 2018 and 2021, imports grew by 8.7%, equating to an annualized rate of 2.8%. The lowest value was recorded in 2020 at 43 939 thousand US dollars, while the largest decline occurred in 2019, with a 3.2% drop.

Annual dynamics of product's imports to Norway in value, 2018-2021, K $ US

From 2018 to 2021, Denmark, Germany, and France were the top contributors to Norway's imports of mixes and doughs for bread, pastry, cakes, and biscuits in value terms. Denmark accounted for 25.7%, Germany for 16.7%, and France for 15.8%, jointly representing 58.2% of total flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Norway in value, 2018-2021