Mattresses market in Greece

Earlier Report Observations

The Greek mattress market expanded from 452 thousand units in 2018 to 580 thousand units in 2019. This growth was driven by the entry of new online brands like Casper and Bett1, which disrupted traditional retail by introducing e‑commerce models, making mattresses more accessible. Concurrently, major players such as Athenian Mattress Manufacturing reported increased profitability, reflecting a shift in competitive dynamics.

After a contraction to 525 thousand units in 2020, the market stabilized at 533 thousand units in 2021 and then dipped to 508 thousand units in 2022. Throughout this period, the market remained highly fragmented with around 200 manufacturers, while Media Strom (Athenian Mattress Manufacturing S.A.) maintained its revenue leadership. Consumer demand continued to diversify toward mattresses with independent springs and premium materials like memory foam and latex.

A sharp rebound followed in 2023, with the market reaching 672 thousand units, and growth continued to 747 thousand units in 2024. The performance of key players diverged: Coco‑Mat faced declining turnover and pre‑tax losses, whereas Athenian Mattress Manufacturing strengthened its financial position, highlighting the varying fortunes within the competitive landscape.

Production mattresses in Greece

In value, 2017-2020, K $ US

Greece's mattress production declined for the second consecutive year. In 2020, output was valued at 65 823 K $ US, representing a 12.9% decrease compared to the previous year. Over the period from 2017 to 2020, production fell by 2.9%, with an annualized decline of 1.0%. The highest value was recorded in 2018 at 84 342 K $ US, which also saw the largest increase of 24.4%.

Annual dynamics of production in Greece in value, 2017-2020, K $ US

In kind, 2017-2020, K unit

Greece's mattress production volume dropped for the second year in a row. In 2020, 353.7 K units were produced, marking a significant year-over-year decline of 21.2%. Between 2017 and 2020, production decreased by 19.9%, equating to an annualized rate of 7.1%. The peak was in 2018 with 483.1 K units, which also experienced the largest increase of 9.4%.

Annual dynamics of production in Greece in kind, 2017-2020, K unit

Exports mattresses from Greece

Exports in kind, K unit

In 2020, mattress exports from Greece totaled 60.8 K units, down 39.4% compared to 2019. Between 2017 and 2020, exports fell by 49.7%, with an annualized decline of 20.5%. The largest decrease occurred in 2018 at 46.9%, while the largest increase was in 2019 at 56.2%.

Annual dynamics of product's exports from Greece in kind, 2017-2020, K unit

From 2017 to 2020, Germany, Cyprus, and the Netherlands were the top buyers of Greek mattresses in volume terms. Germany accounted for 21.6% of exports, Cyprus for 17.5%, and the Netherlands for 13.1%, together making up 52.2% of total exports.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Greece in kind, 2017-2020

Exports in value, K $ US

Mattress exports from Greece increased for the second consecutive year. In 2020, exports were valued at 8 872 K $ US, showing a modest rise of 2.1% from the previous year. However, over the period from 2017 to 2020, exports decreased by 17.1%, with an annualized decline of 6.1%. The lowest value was recorded in 2018 at 8 489 K $ US, which also saw the largest decline of 20.7%, while the largest increase was in 2019 at 2.4%.

Annual dynamics of product's exports from Greece in value, 2017-2020, K $ US

Between 2017 and 2020, Germany, Cyprus, and the Netherlands were the principal destinations for Greek mattress exports in value terms. Germany represented 20.8% of exports, Cyprus 18.0%, and the Netherlands 12.5%, jointly accounting for 51.4% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Greece in value, 2017-2020

Imports mattresses to Greece

Imports in kind, K unit

Mattress imports into Greece showed notable fluctuations during the period. The lowest point was in 2018 at 32.7 K units, which saw the largest decline of 78.0%. Imports then surged, reaching a high of 232.3 K units in 2020, with little change from the previous year. Overall, from 2018 to 2020, imports varied by 7.1-fold. The largest increase occurred in 2019 at 607.2%.

Annual dynamics of product's imports to Greece in kind, 2017-2020, K unit

From 2017 to 2020, Turkey, Romania, and China were the leading sources of mattress imports into Greece in volume terms. Turkey accounted for 32.7% of imports, Romania for 17.5%, and China for 13.9%, together comprising 64.0% of total imports.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Greece in kind, 2017-2020

Imports in value, K $ US

Mattress imports into Greece rose for the third consecutive year. In 2020, imports totaled 22 860 K $ US, up 5.1% from the previous year. Over the period from 2017 to 2020, imports increased by 78.2%, with an annualized growth rate of 21.2%.

Annual dynamics of product's imports to Greece in value, 2017-2020, K $ US

Throughout 2017 to 2020, Turkey, Romania, and China remained the main sources of mattress imports into Greece in value terms. Turkey represented 35.0% of imports, Romania 17.1%, and China 13.4%, jointly taking 65.5% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Greece in value, 2017-2020