Market research

Lettuce and chicory market in South-eastern Asia

Release date: Mar 27, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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"South-eastern Asia" region includes following countries:

Brunei Darussalam

Myanmar

Cambodia

Indonesia

Laos

Malaysia

the Philippines

Timor-Leste

Singapore

Vietnam

Thailand

Earlier Report Observations

The market for fresh or chilled lettuce and chicory in South-eastern Asia expanded significantly from 2018 to 2021, with volume rising from 85.5 thousand tonnes to 132.9 thousand tonnes. The most pronounced increase occurred in 2021, when the market grew by over 30% in volume terms. In value terms, the market reached 204.4 million US dollars in 2021 after a slight decline in 2019.

Growth continued through 2022 and 2023, with the market volume reaching 166.2 thousand tonnes in 2023. This expansion was supported by the introduction of SG Fresh Produce quality badges in early 2022, which boosted consumer confidence in locally grown leafy greens. Concurrently, supply chain adjustments following Malaysia's ban on live chicken exports to Singapore redirected some consumer spending toward fresh vegetables. Retail trends also played a role, as supermarket chains increased their fresh produce offerings and online food purchases rose. In 2024, key developments included the drafting of Food (Amendment) Regulations 2025 and the planned implementation of an insect regulatory framework.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2023
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in South-eastern Asia
  1. 5.1.1. Annual dynamics of production in South-eastern Asia in kind, 2018-2023, K t
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data*)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's imports to Brunei Darussalam in kind, 2018-2024, K t
    2. 6.1.2.2. Dynamics of product's imports in kind to Brunei Darussalam by countries, 2018-2024, K t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Brunei Darussalam in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Brunei Darussalam by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Brunei Darussalam, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Brunei Darussalam by countries, 2018-2024, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's imports to Brunei Darussalam in kind, 2018-2024, K t
    2. 6.2.2.2. Dynamics of product's imports in kind to Brunei Darussalam by countries, 2018-2024, K t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Brunei Darussalam in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Brunei Darussalam by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Brunei Darussalam, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Brunei Darussalam by countries, 2018-2024, $ US/t
7. Exports
1. 7.1. Exports (Direct Data*)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's exports from Brunei Darussalam in kind, 2018-2024, K t
    2. 7.1.2.2. Dynamics of product's exports in kind from Brunei Darussalam by countries, 2018-2024, K t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Brunei Darussalam in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Brunei Darussalam by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Brunei Darussalam, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Brunei Darussalam by countries, 2018-2024, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's exports from Brunei Darussalam in kind, 2018-2024, K t
    2. 7.2.2.2. Dynamics of product's exports in kind from Brunei Darussalam by countries, 2018-2024, K t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Brunei Darussalam in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Brunei Darussalam by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Brunei Darussalam, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Brunei Darussalam by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production lettuce and chicory in South-eastern Asia

In kind, 2017-2020, K t

Top producers of lettuce and chicory, 2017-2020

Source: SHEV.io

World map of production of lettuce and chicory, 2017-2020

Source: SHEV.io

Lettuce and chicory production in South-eastern Asia has grown for the third year in a row. In 2020, the region produced 91.7 thousand tonnes, marking a 7.1% increase from 2019. Looking at the period from 2017 to 2020, production rose by 20.3%, with an average annual growth rate of 6.4%.

Annual dynamics of production in South-eastern Asia in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	8.3%	3.8%	7.1%	6.4%

Source: SHEV.io

In value, 2017-2020, M $ US

In 2020, the value of lettuce and chicory production in South-eastern Asia reached 142.4 million US dollars, showing a robust 11.8% gain compared to 2019. From 2017 to 2020, production value increased by 23.9%, which translates to an annualized rate of 7.4%. The only decline during this period occurred in 2019, with a slight drop of 0.3%.

Annual dynamics of production in South-eastern Asia in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	11.1%	(0.3%)	11.8%	7.4%

Source: SHEV.io

Exports lettuce and chicory from South-eastern Asia

Exports in kind, t

Lettuce and chicory exports from South-eastern Asia have increased for the second consecutive year. In 2020, export volume totaled 15,041 tonnes, up 4.9% from the previous year. However, over the 2017-2020 period, exports decreased by 2.7%, averaging a 0.9% annual decline. The lowest volume was recorded in 2018 at 13,942 tonnes, which also saw the largest decline of 9.8%.

Annual dynamics of product's exports from South-eastern Asia in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(9.8%)	2.9%	4.9%	(0.9%)

Source: SHEV.io

From 2017 to 2020, the main markets for lettuce and chicory exports in volume terms were Asia, not elsewhere specified, and South Korea. Together, they accounted for 8.4% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from South-eastern Asia in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

After two years of decline, lettuce and chicory exports from South-eastern Asia rebounded in 2020. Export value reached 23,342 thousand US dollars, reflecting a modest 9.5% increase from 2019. The lowest value was in 2019 at 21,319 thousand US dollars, while the largest decline occurred in 2018 with a 7.5% drop.

Annual dynamics of product's exports from South-eastern Asia in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(7.5%)	(1.1%)	9.5%	0.0%

Source: SHEV.io

Between 2017 and 2020, the key destinations for lettuce and chicory exports in value terms from South-eastern Asia were Asia, not elsewhere specified (4.2% of export value), South Korea (1.0%), and Hong Kong (0.9%). Combined, these markets represented 6.1% of total export flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from South-eastern Asia in value, 2017-2020

Source: SHEV.io

Imports lettuce and chicory to South-eastern Asia

Imports in kind, t

Lettuce and chicory imports into South-eastern Asia have risen for the second year in a row. In 2020, import volume stood at 24,375 tonnes, a substantial 23.6% year-on-year increase. The lowest volume was in 2018 at 16,972 tonnes, which also experienced the largest decline of 29.6%.

Annual dynamics of product's imports to South-eastern Asia in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(29.6%)	16.2%	23.6%	0.4%

Source: SHEV.io

From 2017 to 2020, China (38.9% of import volume), Australia (2.3%), and the Netherlands (0.7%) were consistently the main sources for lettuce and chicory imports in volume terms. Together, they made up 41.8% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to South-eastern Asia in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

In 2020, South-eastern Asia imported lettuce and chicory worth 37,904 thousand US dollars, a strong 15.4% rise from 2019. The lowest value was in 2019 at 32,858 thousand US dollars, while the highest was in 2018 at 38,269 thousand US dollars. The largest decline occurred in 2019 with a 14.1% drop.

Annual dynamics of product's imports to South-eastern Asia in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	1.9%	(14.1%)	15.4%	0.3%

Source: SHEV.io

Over the 2017-2020 period, lettuce and chicory imports in value terms to South-eastern Asia were sourced from a diverse range of countries. China (24.7% of import value), Australia (11.1%), and the Netherlands (5.5%) were the top partners, together accounting for 41.3% of total import flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to South-eastern Asia in value, 2017-2020

Source: SHEV.io