Kiwifruit market in Western Europe

Earlier Report Observations

From 2018 to 2020, the kiwifruit market in Western Europe remained stable at around 420 thousand tonnes, supported by growing consumer demand linked to healthy lifestyle trends. Imports continued to supplement supply, particularly during off-seasons or when local production faced challenges.

A sharp contraction began in 2021, with the market volume falling to 190 thousand tonnes by 2023. This decline was driven primarily by a sustained surge in European exports, which had been boosted by earlier investments in agricultural efficiency. Concurrently, production faced headwinds from climatic factors, such as high temperatures in 2022 that reduced fruit set, though a partial recovery in yields was noted in Italy by 2023.

The market landscape evolved with the introduction of new yellow and red kiwifruit varieties, which gained consumer interest and premium pricing. Major industry players like Zespri expanded marketing efforts promoting healthy consumption, while the preparation of an EU-New Zealand free trade agreement in 2023 signaled upcoming changes in trade dynamics.

Production kiwifruit in Western Europe

In kind, 2017-2020, t

Top producers of kiwifruit, 2017-2020

World map of production of kiwifruit, 2017-2020

In 2020, Western Europe produced 51 252 tonnes of kiwifruit, marking an 8.7% decline from the previous year. Over the 2017-2020 period, production decreased by 6.6%, with an average annual decline of 2.2%. The highest production level was recorded in 2019 at 56 126 tonnes, which also saw the largest annual increase of 3.8%.

Annual dynamics of production in Western Europe in kind, 2017-2020, t

In value, 2017-2020, M $ US

In 2020, the value of kiwifruit production in Western Europe reached 266.8 million US dollars, representing a 3.9% increase from 2019. Between 2017 and 2020, production value grew by 14.4%, averaging 4.6% per year. The peak value occurred in 2018 at 269.8 million US dollars, which also experienced the largest annual increase of 15.8%. The most significant decline was recorded in 2019 at 4.9%.

Annual dynamics of production in Western Europe in value, 2017-2020, M $ US

Exports kiwifruit from Western Europe

Exports in kind, K t

Kiwifruit exports from Western Europe have increased for the second consecutive year. In 2020, exports reached 98.8 thousand tonnes, showing a gradual 4.9% rise from 2019. The lowest export volume was recorded in 2018 at 80.6 thousand tonnes, which also saw the largest annual decline of 18.7%. The most substantial increase occurred in 2019 at 16.9%.

Annual dynamics of product's exports from Western Europe in kind, 2017-2020, K t

Between 2017 and 2020, kiwifruit exports from Western Europe were distributed across numerous countries. Spain accounted for 7.9% of exports, Italy for 6.4%, and Poland for 3.9%, with these three countries together representing just 18.2% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Western Europe in kind, 2017-2020

Exports in value, M $ US

The value of kiwifruit exports from Western Europe has risen for the second year in a row. In 2020, exports totaled 515 million US dollars, a 19.3% increase from the previous year. Over the 2017-2020 period, export value grew by 22%, with an average annual growth rate of 6.9%. The lowest value was recorded in 2018 at 402 million US dollars, which also experienced the largest annual decline of 4.6%.

Annual dynamics of product's exports from Western Europe in value, 2017-2020, M $ US

The partner structure for kiwifruit exports in value terms remained fragmented between 2017 and 2020. Spain accounted for 8.0% of export value, Italy for 7.0%, and the United Kingdom for 2.7%, with these three countries together representing only 17.7% of total flows, and no single country achieving a dominant share.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Western Europe in value, 2017-2020

Imports kiwifruit to Western Europe

Imports in kind, K t

Kiwifruit imports into Western Europe have increased for the third consecutive year. In 2020, imports amounted to 467.3 thousand tonnes, showing a modest 2.8% rise from 2019. Between 2017 and 2020, import volumes grew by 14.2%, with an average annual increase of 4.5%.

Annual dynamics of product's imports to Western Europe in kind, 2017-2020, K t

From 2017 to 2020, New Zealand, Italy, and Greece were the main sources for kiwifruit imports into Western Europe. New Zealand accounted for 44.6% of import volume, Italy for 26.7%, and Greece for 5.8%, with these three countries together representing 77.1% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Western Europe in kind, 2017-2020

Imports in value, M $ US

In 2020, Western Europe imported kiwifruit worth 1 000 million US dollars, representing a substantial 22.2% increase from 2019. Between 2017 and 2020, import value grew by 31.2%, averaging 9.5% per year. The largest annual decline was recorded in 2019 at 5.1%.

Annual dynamics of product's imports to Western Europe in value, 2017-2020, M $ US

Between 2017 and 2020, New Zealand, Italy, and Chile formed the primary group of sources for kiwifruit imports into Western Europe in value terms. New Zealand accounted for 43.9% of import value, Italy for 25.7%, and Chile for 4.2%, with these three countries together representing 73.9% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Western Europe in value, 2017-2020