Ketchup and other tomato sauces market in Greece

Earlier Report Observations

In 2018, the market volume for ketchup and other tomato sauces in Greece reached 11 825 tons. The development of local tomato varieties, such as those on Milos and Crete, provided suitable raw materials for purees and pastes, while growing consumer interest in organic sauces and products made with traditional methods supported demand. The following year, the market saw a slight reduction to 11 754 tons, though Greek producers maintained visibility through quality awards, like those received by Oikotechnia Portokallidis.

Market volume fell to 10 738 tons in 2020, with its value declining to 16.4 million USD. During this period, Greek tomato sauce producers continued to earn recognition in international competitions, reinforcing the quality reputation of domestic output. A recovery occurred in 2021, with volume rising to 11 815 tons and value jumping to 20.9 million USD, aided by the launch of new product variants such as reduced-sugar ketchup sweetened with stevia, which catered to evolving health-conscious preferences.

The emphasis on quality and authenticity persisted into 2022, with Greek tomato sauces receiving further awards and demand increasing for products featuring local ingredients and traditional production methods. Available trade data shows imports into Greece grew from 8 266 tons in 2022 to 8 755 tons in 2024, while exports increased from 3 170 tons to 3 590 tons over the same period, reflecting ongoing market activity.

Production ketchup and other tomato sauces in Greece

In value, 2017-2020, K $ US

Greece's production of ketchup and other tomato sauces declined for the second year in a row. In 2020, output was valued at 8 801 thousand US dollars, marking a significant 15.3% drop from the previous year. Over the 2017-2020 period, production fell by 6.2%, with an average annual decline of 2.1%. The highest value was recorded in 2018 at 10 823 thousand US dollars, which also saw the largest increase of 15.4%.

Annual dynamics of production in Greece in value, 2017-2020, K $ US

In kind, 2017-2020, t

Following two years of growth, ketchup and other tomato sauces production in Greece decreased. In 2020, Greece produced 5 669 tonnes, a 14.6% decline compared to 2019. Between 2017 and 2020, production dropped by 5%, equivalent to an average annual decrease of 1.7%. The peak was in 2019 with 6 635 tonnes, while the largest increase occurred in 2018 at 8.9%.

Annual dynamics of production in Greece in kind, 2017-2020, t

Exports ketchup and other tomato sauces from Greece

Exports in kind, t

After two years of growth, Greece's exports of ketchup and other tomato sauces fell. In 2020, exports reached 2 811 tonnes, a sharp 15.9% drop from 2019. The highest volume was recorded in 2019 at 3 341 tonnes, with the largest increase in 2018 at 12.4%.

Annual dynamics of product's exports from Greece in kind, 2017-2020, t

From 2017 to 2020, Japan, Cyprus, and Sweden were the main buyers of Greek ketchup and other tomato sauces by volume. Japan accounted for 27.6% of exports, Cyprus for 26.2%, and Sweden for 9.2%, together making up 63.0% of total exports.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Greece in kind, 2017-2020

Exports in value, K $ US

Greece's exports of ketchup and other tomato sauces in value terms rose in 2020, reaching 4 650 thousand US dollars, a 5.8% increase from the previous year. Over the 2017-2020 period, exports grew by 11.6%, with an average annual growth rate of 3.7%. The peak value was in 2018 at 5 696 thousand US dollars, which also saw the largest increase of 36.7%, while the largest decline occurred in 2019 at 22.8%.

Annual dynamics of product's exports from Greece in value, 2017-2020, K $ US

Between 2017 and 2020, Cyprus, Japan, and Bulgaria were the largest buyers of Greek ketchup and other tomato sauces by value, though not dominant. Cyprus accounted for 21.5% of exports, Japan for 17.4%, and Bulgaria for 8.9%, together representing 47.8% of total exports, with many smaller partners also involved.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Greece in value, 2017-2020

Imports ketchup and other tomato sauces to Greece

Imports in kind, t

Greece's imports of ketchup and other tomato sauces by volume declined for the third consecutive year. In 2020, imports totaled 7 880 tonnes, a moderate 6.9% decrease from 2019. From 2017 to 2020, imports fell by 9.2%, equivalent to an average annual decline of 3.2%.

Annual dynamics of product's imports to Greece in kind, 2017-2020, t

Throughout 2017-2020, Italy, Germany, and the Netherlands were the key sources for Greece's imports of ketchup and other tomato sauces by volume. Italy accounted for 39.3% of imports, Germany for 21.8%, and the Netherlands for 15.6%, together comprising 76.7% of total imports.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Greece in kind, 2017-2020

Imports in value, K $ US

Greece's imports of ketchup and other tomato sauces in value terms declined for the second year in a row. In 2020, imports amounted to 12 236 thousand US dollars, a 3.9% drop from 2019. Between 2017 and 2020, imports decreased by 6.3%, with an average annual decline of 2.1%. The highest value was in 2018 at 14 183 thousand US dollars, which also saw the largest increase of 8.6%, while the largest decline occurred in 2019 at 10.3%.

Annual dynamics of product's imports to Greece in value, 2017-2020, K $ US

From 2017 to 2020, Italy, Germany, and the Netherlands were the main sources for Greece's imports of ketchup and other tomato sauces by value. Italy accounted for 38.5% of imports, Germany for 18.7%, and the Netherlands for 18.7%, together making up 75.9% of total imports.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Greece in value, 2017-2020