Illuminated signs and name-plates market in Finland

Earlier Report Observations

The market for illuminated signs and name-plates in Finland began the period at a relatively high level of USD 42.97 million in 2018. This was supported by investments from major retail chains, such as the renovation of the largest S-market store, which extensively incorporated modern LED advertising signs and directional signage to enhance customer navigation and visual appeal. However, the total market volume contracted over the next two years, falling to USD 33.73 million by 2020.

Market size showed volatile movements after 2020, with a partial recovery to USD 35.49 million in 2021 followed by a drop to USD 31.65 million in 2022. A modest rebound to USD 34.32 million occurred in 2023, yet the market remained significantly below its 2018 peak throughout this interval.

In 2024, the market declined to USD 30.10 million. During this year, broader marketing trends emphasizing brand building, sustainability, and the use of AI, alongside the growing popularity of energy-efficient and long-lasting LED signs supported by extended warranties and simplified permitting services, continued to shape the landscape for modern signage solutions in Finland.

Production illuminated signs and name-plates in Finland

In value, 2017-2020, K $ US

Finland's production of illuminated signs and name-plates has declined for the third year in a row. In 2020, output was valued at 41 062 thousand US dollars, marking a moderate decrease of 3.7% compared to 2019. Looking at the period from 2017 to 2020, production fell by 34%, which translates to an annualized decline rate of 12.9%.

Annual dynamics of production in Finland in value, 2017-2020, K $ US

Exports illuminated signs and name-plates from Finland

Exports in kind, t

The market exhibited significant volatility during these years. Exports bottomed out in 2019 at 10.9 tonnes, then surged to a peak of 454.8 tonnes in 2020, representing a dramatic year-over-year increase of 4,074.5%. The difference between these two years was substantial, with 2020 levels being 42 times higher than in 2019. The largest decline occurred in 2019, when exports dropped by 97.3%.

Annual dynamics of product's exports from Finland in kind, 2017-2020, t

From 2017 to 2020, Norway, Sweden, and Denmark were the primary markets for Finland's exports of illuminated signs and name-plates in volume terms. Norway accounted for 42.5% of exports, Sweden for 33.6%, and Denmark for 6.1%. Together, these three countries represented 82.2% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Finland in kind, 2017-2020

Exports in value, K $ US

After two years of growth, Finland's exports of illuminated signs and name-plates in value terms declined. In 2020, exports totaled 9 708 thousand US dollars, showing a solid decrease of 14.4% compared to the previous year. The maximum value was recorded in 2019 at 11 345 thousand US dollars, which also saw the largest increase of 8.5% during the period.

Annual dynamics of product's exports from Finland in value, 2017-2020, K $ US

Between 2017 and 2020, Norway, Sweden, and the United Arab Emirates were the leading destinations for Finland's exports in value terms. Norway held a 39.2% share, Sweden 21.2%, and the United Arab Emirates 13.1%. Combined, these three markets accounted for 73.5% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Finland in value, 2017-2020

Imports illuminated signs and name-plates to Finland

Imports in kind, t

The import market showed signs of volatility over the observed period. Imports reached their lowest point in 2019 at 12.9 tonnes, then climbed to a high in 2020, with volumes varying by a factor of 12.6 between these years. In 2020, Finland imported a total of illuminated signs and name-plates, showing a sharp gain of 1,164.2% compared to 2019. The largest decline was recorded in 2019, when imports fell by 91.3%.

Annual dynamics of product's imports to Finland in kind, 2017-2020, t

From 2017 to 2020, China, Spain, and Lithuania were the main sources for Finland's imports of illuminated signs and name-plates in volume terms. China accounted for 29.4% of imports, Spain for 15.1%, and Lithuania for 12.3%. Together, these three countries made up 56.8% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Finland in kind, 2017-2020

Imports in value, K $ US

Finland's imports of illuminated signs and name-plates in value terms declined for the second consecutive year. In 2020, imports amounted to approximately 2 377 thousand US dollars, indicating a drop of 13.2% from 2019. Over the period from 2017 to 2020, imports decreased by 8.6%, with a compound annual growth rate of -3.0%. The maximum value was recorded in 2018 at 2 772 thousand US dollars, which also saw the largest increase of 6.6%.

Annual dynamics of product's imports to Finland in value, 2017-2020, K $ US

Between 2017 and 2020, Finland's imports of illuminated signs and name-plates in value terms came from a diverse set of markets. China was the largest source with a 23.1% share, followed by Sweden at 14.4% and Germany at 11.4%. Together, these three countries accounted for 49.0% of total imports, while many smaller destinations contributed the remaining 51.0%.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Finland in value, 2017-2020