Household and sanitary paper in wide rolls or large sheets market in Southern Asia

Earlier Report Observations

From 2018 to 2020, the market for household and sanitary paper in wide rolls and sheets expanded consistently, with volume rising from 244 thousand tons to 269 thousand tons. This growth was primarily fueled by increasing consumer demand for hygiene products, driven by rising incomes and greater awareness of modern sanitary habits. The COVID-19 pandemic in 2020 significantly accelerated this trend, as heightened hygiene concerns led to a surge in consumption, further boosting market volume.

The market continued its strong expansion from 2021 to 2023, reaching 353 thousand tons. This period was characterized by a growing consumer preference for eco-friendly and biodegradable products, which encouraged innovation and the use of sustainable raw materials like bamboo. Simultaneously, the market broadened with fast-growing segments such as paper napkins, supported by continued income growth and the active role of major manufacturers in promoting tissue product usage.

Production household and sanitary paper in wide rolls or large sheets in Southern Asia

In kind, 2017-2020, K t

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

Production of household and sanitary paper in wide rolls or large sheets in Southern Asia has increased for the second consecutive year. In 2020, the region produced 277.0 K t, marking a moderate year-over-year gain of 8.6%. Over the 2017-2020 period, production grew by 9.1%, with a compound annual growth rate of 2.9%. The lowest production level was recorded in 2018 at 234.0 K t, which also saw the largest decline of 7.9%. In contrast, 2019 experienced the largest increase of 9.0%.

Annual dynamics of production in Southern Asia in kind, 2017-2020, K t

In value, 2017-2020, M $ US

After two years of growth, the production value of household and sanitary paper in wide rolls or large sheets in Southern Asia declined. In 2020, output was valued at 326.0 M $ US, representing a 6.7% decrease year-over-year. Between 2017 and 2020, however, production value increased by 10.5%, equating to an annualized rate of 3.4%. The peak value was reached in 2019 at 349.5 M $ US, which also saw the largest increase of 9.5%.

Annual dynamics of production in Southern Asia in value, 2017-2020, M $ US

Exports household and sanitary paper in wide rolls or large sheets from Southern Asia

Exports in kind, t

Cross-border shipments of household and sanitary paper in wide rolls or large sheets from Southern Asia have increased for the second consecutive year. In 2020, the region exported 20 963 t, corresponding to a steep rise of 62.1% from the previous year. Over the 2017-2020 period, exports grew by 56.3%, with a compound annual growth rate of 16.0%. The lowest export volume was recorded in 2018 at 10 708 t, which also experienced the largest decline of 20.2%.

Annual dynamics of product's exports from Southern Asia in kind, 2017-2020, t

From 2017 to 2020, the principal destinations for exports in kind were Iraq, accounting for 57.4% of exports, Armenia with 3.5%, and South Korea with 3.3%. Together, these three countries comprised 64.3% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Southern Asia in kind, 2017-2020

Exports in value, K $ US

Southern Asia's export value of household and sanitary paper in wide rolls or large sheets has increased for the second consecutive year. In 2020, exports amounted to 24 669 K $ US, up by 39.2% compared to 2019. Over the 2017-2020 period, export value increased by 58.3%, with a compound annual growth rate of 16.6%. The lowest value was recorded in 2018 at 14 606 K $ US, which also saw the largest decline of 6.3%.

Annual dynamics of product's exports from Southern Asia in value, 2017-2020, K $ US

From 2017 to 2020, the main buyers in value terms were Iraq, representing 57.8% of exports, Armenia with 3.7%, and South Korea with 3.0%. Collectively, these three markets accounted for 64.5% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Southern Asia in value, 2017-2020

Imports household and sanitary paper in wide rolls or large sheets to Southern Asia

Imports in kind, t

Imports of household and sanitary paper in wide rolls or large sheets into Southern Asia have declined for the second consecutive year. In 2020, the region imported 12 830 t, equivalent to a 17.4% decrease compared to the previous year. Between 2017 and 2020, imports fell by 31.1%, equating to an annualized decline of 11.7%. The highest import volume was recorded in 2018 at 20 674 t, which also saw the largest increase of 11.0%. In contrast, 2019 experienced the largest decline of 24.9%.

Annual dynamics of product's imports to Southern Asia in kind, 2017-2020, t

From 2017 to 2020, the largest suppliers in kind were the United Arab Emirates, accounting for 27.5% of imports, Indonesia with 16.0%, and China with 15.9%. Together, these three countries formed 59.4% of total import volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Southern Asia in kind, 2017-2020

Imports in value, K $ US

Foreign supplies of household and sanitary paper in wide rolls or large sheets to Southern Asia have declined for the second consecutive year. In 2020, imports were valued at 24 669 K $ US, representing a 25.7% contraction versus the previous year. Over the 2017-2020 period, import value decreased by 28.7%, with a compound annual decline of 10.7%. The peak value was recorded in 2018 at 31 930 K $ US, which also saw the largest increase of 28.0%.

Annual dynamics of product's imports to Southern Asia in value, 2017-2020, K $ US

From 2017 to 2020, the main markets for imports in value terms were the United Arab Emirates, accounting for 31.8% of imports, China with 16.3%, and Indonesia with 14.8%. Together, these three sources accounted for 62.9% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Southern Asia in value, 2017-2020