Market research

Household and sanitary paper in wide rolls or large sheets market in New Zealand

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

From 2018 to 2023, production of household and sanitary paper in wide rolls or large sheets in New Zealand remained stable at 51 000 t per year. The market volume started at 74 379 t in 2018. Cottonsoft NZ's expansion of its product range to the North Island, including facial tissues and products for commercial locations, along with investments in production capacity at its Dunedin and Auckland plants, strengthened the manufacturing base and diversified market offerings.

After fluctuations between 71 736 t and 75 411 t from 2019 to 2021, the market volume dropped to 61 534 t in 2022, largely due to reduced imports, but recovered to 70 942 t in 2023. Throughout this period, Cottonsoft NZ maintained its position as New Zealand’s leading supplier of retail toilet tissue by sales volume and value, indicating the resilience of a key market player.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in New Zealand
  1. 5.1.1. Annual dynamics of production in New Zealand in kind, 2018-2023, t
  2. 5.1.2. Annual dynamics of production in New Zealand in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from New Zealand in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's exports in kind from New Zealand by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from New Zealand in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from New Zealand by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from New Zealand, 2018-2025, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from New Zealand by countries, 2018-2025, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from New Zealand in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's exports in kind from New Zealand by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from New Zealand in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from New Zealand by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from New Zealand, 2018-2025, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from New Zealand by countries, 2018-2025, $ US/t
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to New Zealand in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's imports in kind to New Zealand by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to New Zealand in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to New Zealand by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to New Zealand, 2018-2025, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to New Zealand by countries, 2018-2025, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to New Zealand in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's imports in kind to New Zealand by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to New Zealand in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to New Zealand by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to New Zealand, 2018-2025, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to New Zealand by countries, 2018-2025, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production household and sanitary paper in wide rolls or large sheets in New Zealand

In kind, 2018-2021, t

Top producers of household and sanitary paper in wide rolls or large sheets, 2018-2021

Source: SHEV.io

World map of production of household and sanitary paper in wide rolls or large sheets, 2018-2021

Source: SHEV.io

In 2021, New Zealand produced 51 000 tonnes of household and sanitary paper in wide rolls or large sheets, with production remaining unchanged from the previous year. The largest decline occurred in 2019, at 0.0%, while the largest increase was also recorded in 2019, at 0.0%.

Annual dynamics of production in New Zealand in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	-	-	-	-

Source: SHEV.io

Exports household and sanitary paper in wide rolls or large sheets from New Zealand

Exports in kind, t

In 2021, New Zealand exported 4 509 tonnes of household and sanitary paper in wide rolls or large sheets, marking a sharp increase of 42.2% compared to 2020. Over the period from 2018 to 2021, exports grew by 76.2%, with an average annual growth rate of 20.8%. The largest decline was in 2020, at 22.9%, while the largest increase occurred in 2019, at 60.7%.

Annual dynamics of product's exports from New Zealand in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	60.7%	(22.9%)	42.2%	20.8%

Source: SHEV.io

From 2018 to 2021, Australia remained the dominant export partner for New Zealand's household and sanitary paper in wide rolls or large sheets, accounting for 74.5% of total exports in volume. Other markets contributed smaller shares, forming a long tail in the trade structure.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from New Zealand in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

The export market showed an unstable trend during this period. Volumes reached their lowest point in 2020 and peaked in 2021, with a two-fold difference between these years. In 2021, New Zealand's exports of household and sanitary paper in wide rolls or large sheets amounted to 5 231 thousand US dollars, representing a dramatic increase of 98.7% from the previous year. The minimum value was recorded in 2020 at 2 633 thousand US dollars, with the largest decline also in 2020 at 45.3%.

Annual dynamics of product's exports from New Zealand in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	25.7%	(45.3%)	98.7%	10.9%

Source: SHEV.io

Between 2018 and 2021, the export market was highly concentrated, with Australia alone responsible for 92.2% of total exports in value terms.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from New Zealand in value, 2018-2021

Source: SHEV.io

Imports household and sanitary paper in wide rolls or large sheets to New Zealand

Imports in kind, t

Imports of household and sanitary paper in wide rolls or large sheets into New Zealand increased for the second consecutive year in 2021, totaling 28 920 tonnes, up by 10.4% from 2020. From 2018 to 2021, imports rose by 11.5%, equating to an annualized growth rate of 3.7%. The minimum volume was recorded in 2019 at 24 848 tonnes, with the largest decline also in 2019 at 4.2%.

Annual dynamics of product's imports to New Zealand in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(4.2%)	5.4%	10.4%	3.7%

Source: SHEV.io

Over the 2018–2021 period, Indonesia and China were the dominant suppliers of household and sanitary paper in wide rolls or large sheets to New Zealand, together accounting for 86.4% of total imports in volume. Other destinations each held relatively small shares.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to New Zealand in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

After a two-year decline, imports of household and sanitary paper in wide rolls or large sheets into New Zealand increased in 2021, reaching 44 366 thousand US dollars, a sharp rise of 32.5% year-over-year. From 2018 to 2021, imports grew by 26%, with an average annual growth rate of 8.0%. The minimum value was in 2020 at 33 487 thousand US dollars, and the largest decline occurred in 2019 at 3.5%.

Annual dynamics of product's imports to New Zealand in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(3.5%)	(1.5%)	32.5%	8.0%

Source: SHEV.io

Throughout 2018–2021, two countries—Indonesia and China—concentrated most of the imports in value terms for household and sanitary paper in wide rolls or large sheets into New Zealand, while other markets were individually less significant.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to New Zealand in value, 2018-2021

Source: SHEV.io