Household and sanitary paper in wide rolls or large sheets market in Madagascar

Earlier Report Observations

From 2018 to 2020, the market volume for household and sanitary paper in wide rolls grew from 1 755 t to 2 055 t. This initial expansion was supported by industrial efforts towards a circular economy, led by Société de Production d’Article Hygiénique (SPAH) in paper waste recycling, and awareness campaigns by the Ministry of Environment, which helped shape industrial and consumer practices. After a notable increase in 2019, the market stabilized in 2020.

The market continued its upward trend in physical terms from 2021 to 2023, reaching 2 577 t. In value terms, it peaked at 5.9 million USD in 2022 before declining to 5.0 million USD in 2023, reflecting shifts in pricing or market composition during this period.

By 2024, the industry landscape saw the Syndicat des Industries de Madagascar, including members like Madagascar Hygienics & Paper Corporation, advocating for specific regulatory measures on imports and local production. New premium product offerings, such as LABELL and Pastel toilet paper, entered the local market via distributors like Kibo and Dookan, broadening consumer choice. Stricter public procurement regulations and global trade tensions affecting raw material costs also played a role in shaping market conditions.

Production household and sanitary paper in wide rolls or large sheets in Madagascar

In kind, 2017-2020, t

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

In 2020, Madagascar produced 695.0 tonnes of household and sanitary paper in wide rolls or large sheets, maintaining the same level as in 2019. The most significant change occurred in 2018, with both the largest decline and increase recorded at 0.0%.

Annual dynamics of production in Madagascar in kind, 2017-2020, t

In value, 2017-2020, K $ US

In 2020, the output of household and sanitary paper in wide rolls or large sheets in Madagascar was valued at 2 198 thousand US dollars, representing a 19.4% increase compared to 2019. The minimum value was recorded in 2019 at 1 841 thousand US dollars, while the maximum value was reached in 2018 at 2 291 thousand US dollars. The largest decline occurred in 2019, with a drop of 19.6%.

Annual dynamics of production in Madagascar in value, 2017-2020, K $ US

Exports household and sanitary paper in wide rolls or large sheets from Madagascar

Exports in kind, t

Following a two-year rise, Madagascar's exports of household and sanitary paper in wide rolls or large sheets declined. In 2020, the export volume amounted to 5 tonnes, marking a sharp drop of 46.1% from 2019. Over the period from 2017 to 2020, exports decreased by 3.2%, with a compound annual growth rate of 1.1%. The maximum value was recorded in 2019 at 10 tonnes, and the largest increase occurred in 2019, with a rise of 45.8%.

Annual dynamics of product's exports from Madagascar in kind, 2017-2020, t

From 2017 to 2020, France played the leading role in Madagascar's exports of household and sanitary paper in wide rolls or large sheets in kind, accounting for 1.3% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Madagascar in kind, 2017-2020

Exports in value, K $ US

After a two-year increase, Madagascar's exports of household and sanitary paper in wide rolls or large sheets in value terms declined. In 2020, the export volume amounted to 17 thousand US dollars, down by 35.7% compared to the previous year. The maximum value was recorded in 2019 at 26 thousand US dollars, and the largest increase occurred in 2018, with a rise of 31.1%.

Annual dynamics of product's exports from Madagascar in value, 2017-2020, K $ US

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Madagascar in value, 2017-2020

Imports household and sanitary paper in wide rolls or large sheets to Madagascar

Imports in kind, t

Following a two-year rise, Madagascar's imports of household and sanitary paper in wide rolls or large sheets in kind declined. In 2020, the import volume stood at 1 365 tonnes, down by 2.9% from a year earlier. Over the period from 2017 to 2020, imports increased by 73.6%, with a compound annual growth rate of 20.2%. The maximum value was recorded in 2019 at 1 405 tonnes, and the largest increase occurred in 2018, with a rise of 35.6%.

Annual dynamics of product's imports to Madagascar in kind, 2017-2020, t

From 2017 to 2020, China, Egypt, and Indonesia were the main sources for Madagascar's imports of household and sanitary paper in wide rolls or large sheets in kind. China accounted for 33.6% of imports, Egypt for 30.9%, and Indonesia for 15.9%, with these three countries jointly representing 80.4% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Madagascar in kind, 2017-2020

Imports in value, K $ US

Madagascar's imports of household and sanitary paper in wide rolls or large sheets in value terms increased for the third consecutive year. In 2020, the total import value was broadly stable year-over-year. Between 2017 and 2020, imports increased by 87.1%, equating to an annualized rate of 23.2%.

Annual dynamics of product's imports to Madagascar in value, 2017-2020, K $ US

From 2017 to 2020, China, Egypt, and Indonesia remained the principal suppliers of household and sanitary paper in wide rolls or large sheets to Madagascar in value terms. China accounted for 33.2% of imports, Egypt for 27.2%, and Indonesia for 14.9%, with these three countries jointly accounting for 75.3% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Madagascar in value, 2017-2020