Homogenised jams, jellies, marmalades, purées and pastes market in Sub-Saharan Africa

Earlier Report Observations

The market for homogenised jams, jellies, marmalades, purées and pastes in Sub-Saharan Africa showed significant movement between 2018 and 2023. Market volume contracted to 3 516 t in 2019 from 4 350 t the previous year, then entered a period of expansion, reaching a peak of 5 026 t in 2022 before a modest correction to 4 604 t in 2023. Domestic production followed a clear upward trajectory from 2020 onwards, rising from 2 702 t to 3 045 t in 2023.

By the latter part of the period, evolving consumer demand for more natural and less sweet products began reshaping the market, encouraging manufacturers to reformulate with reduced sugar and local tropical fruits. This shift coincided with the progressive adoption of stricter labeling regulations, which mandated clear disclosure of sugar content and fruit origin as part of broader public health initiatives.

Concurrently, policies supporting local agriculture and agro-processing bolstered domestic production capabilities. Global supply chain disruptions from geopolitical and logistic factors further incentivized greater self-reliance, while the expansion of modern retail and e-commerce channels improved access to a wider range of products, including premium and organic varieties.

Production homogenised jams, jellies, marmalades, purées and pastes in Sub-Saharan Africa

In kind, 2017-2020, t

Top producers of homogenised jams, jellies, marmalades, purées and pastes, 2017-2020

World map of production of homogenised jams, jellies, marmalades, purées and pastes, 2017-2020

In Sub-Saharan Africa, production of homogenised jams, jellies, marmalades, purées and pastes reached 2,702 tonnes in 2020, marking a 10.5% increase compared to the previous year. Looking at the period from 2017 to 2020, production grew by 27.8%, which translates to an annualised growth rate of 8.5%. The most significant production decline occurred in 2019, with a drop of 2.9%, while the largest increase was recorded in 2018, at 19.2%.

Annual dynamics of production in Sub-Saharan Africa in kind, 2017-2020, t

Exports homogenised jams, jellies, marmalades, purées and pastes from Sub-Saharan Africa

Exports in kind, t

The export data for Sub-Saharan Africa shows irregular fluctuations, pointing to a volatile market environment. In 2020, the region exported 510 tonnes of homogenised jams, jellies, marmalades, purées and pastes, which represents a 17.4% decrease from the previous year. The lowest export volume was recorded in 2018 at 42 tonnes, with the largest decline that year reaching 94.0%. Conversely, the most substantial increase occurred in 2019, soaring by 1,361.3%. From 2017 to 2018, the export figures exhibited a peak-to-trough amplitude of 17 times.

Annual dynamics of product's exports from Sub-Saharan Africa in kind, 2017-2020, t

Between 2017 and 2020, France, Italy, and the Netherlands remained the top destinations for Sub-Saharan Africa's exports of homogenised jams, jellies, marmalades, purées and pastes in volume terms. France accounted for 1.8% of exports, Italy for 1.6%, and the Netherlands for 0.7%, combining to make up 4.1% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Sub-Saharan Africa in kind, 2017-2020

Exports in value, K $ US

In 2020, Sub-Saharan Africa's export value of homogenised jams, jellies, marmalades, purées and pastes amounted to 1,407 thousand US dollars, reflecting a 12.0% decrease from 2019. Over the period from 2017 to 2020, exports declined by 25.4%, equating to an annualised rate of 9.3%. The largest decline was observed in 2018, at 15.8%, while the largest increase occurred in 2019, with a modest rise of 0.8%.

Annual dynamics of product's exports from Sub-Saharan Africa in value, 2017-2020, K $ US

From 2017 to 2020, France and Italy consistently held leading positions in the structure of Sub-Saharan Africa's exports by value. Together, they accounted for 5.1% of total export flows during this period.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Sub-Saharan Africa in value, 2017-2020

Imports homogenised jams, jellies, marmalades, purées and pastes to Sub-Saharan Africa

Imports in kind, t

Imports of homogenised jams, jellies, marmalades, purées and pastes into Sub-Saharan Africa declined for the third consecutive year. In 2020, imports stood at 1,408 tonnes, showing a significant drop of 16.6% compared to the previous year. Over the 2017-2020 period, imports decreased by 33%, with a compound annual growth rate (CAGR) of -12.5%.

Annual dynamics of product's imports to Sub-Saharan Africa in kind, 2017-2020, t

The import market for homogenised jams, jellies, marmalades, purées and pastes in Sub-Saharan Africa was diverse from 2017 to 2020. France, India, and Egypt were the largest sources, with France contributing 21.4% of imports, India 9.5%, and Egypt 7.7%. Combined, these three countries accounted for 38.6% of total import flows, while the remaining 61.4% was distributed among numerous other countries.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Sub-Saharan Africa in kind, 2017-2020

Imports in value, K $ US

Cross-border shipments of homogenised jams, jellies, marmalades, purées and pastes into Sub-Saharan Africa fell for the third year in a row. In 2020, the region imported a total of 3,285 thousand US dollars worth of these products, indicating a moderate decline of 9.1% year-over-year. Between 2017 and 2020, imports decreased by 30%, which corresponds to an annualised rate of 11.2%.

Annual dynamics of product's imports to Sub-Saharan Africa in value, 2017-2020, K $ US

During the 2017-2020 period, imports of homogenised jams, jellies, marmalades, purées and pastes into Sub-Saharan Africa came from a wide range of markets. Even the largest suppliers—France, Portugal, and India—collectively represented only 46.1% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Sub-Saharan Africa in value, 2017-2020