Grapefruit juice market in ASEAN, 2026

Earlier Report Observations

The ASEAN market for unfermented grapefruit and pomelo juice experienced notable fluctuations between 2018 and 2023. Starting at 20 288 thousand liters in 2018, volume jumped by 10% to 22 348 thousand liters the following year before dropping 12% to 19 773 thousand liters in 2020. A sustained recovery brought the market to 22 573 thousand liters by 2022, with growth slowing to a marginal increase that stabilized volume at 22 729 thousand liters in 2023.

The modest market expansion in 2023 was driven by increased production in Vietnam, where refined pomelo cultivation practices in the Mekong Delta improved fruit quality and yield for juicing. Additionally, Vietnamese government and trade agencies actively promoted pomelo as a high-value crop for processed products like juice, encouraging higher output from local processors.

In 2024, the Philippines implemented stricter food safety regulations under Republic Act No. 10611, affecting labeling and standards for grapefruit and pomelo juice. Concurrently, major local beverage brands launched new pomelo-flavored juice drinks with real fruit content and no artificial additives, catering to growing consumer preference for natural and health-oriented products.

Production grapefruit juice in ASEAN

In kind, 2017-2020, K l

Top producers of grapefruit juice, 2017-2020

World map of production of grapefruit juice, 2017-2020

ASEAN's grapefruit juice production saw a two-year rise before declining. In 2019, production reached its peak at 21,598 thousand liters. However, in 2020, it dropped to 18,589 thousand liters, marking a 13.9% decrease from the previous year. The largest annual increase occurred in 2018, with an 11.2% rise. Overall, from 2017 to 2020, production grew by 4.4%, averaging a 1.4% annualized rate.

Annual dynamics of production in ASEAN in kind, 2017-2020, K l

Exports grapefruit juice from ASEAN

Exports in kind, K l

Grapefruit juice exports from ASEAN declined for the third consecutive year. In 2020, exports stood at 801 thousand liters, representing a sharp drop of 32.2% compared to 2019. Over the period from 2017 to 2020, exports decreased by 54.5%, with a compound annual growth rate of -23.1%.

Annual dynamics of product's exports from ASEAN in kind, 2017-2020, K l

From 2017 to 2020, ASEAN's grapefruit juice exports in volume terms were not concentrated on a few key destinations. Qatar accounted for 9.4% of exports, Mauritius for 6.9%, and Guam for 5.4%. Together, these three countries made up only 21.7% of total export flows, indicating a diverse distribution.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from ASEAN in kind, 2017-2020

Exports in value, K $ US

Cross-border shipments of grapefruit juice from ASEAN declined for the third year in a row. In 2020, exports amounted to 1,557 thousand US dollars, a 19.0% decrease year-over-year. Between 2017 and 2020, exports fell by 30.7%, equating to an annualized rate of -11.5%.

Annual dynamics of product's exports from ASEAN in value, 2017-2020, K $ US

The country composition of ASEAN's grapefruit juice exports in value terms from 2017 to 2020 was dispersed. Qatar contributed 6.8% of export value, Mauritius 6.5%, and the Netherlands 4.3%. Combined, these three destinations accounted for just 17.5% of total flows, with the remaining 82.5% spread across a wide range of other countries.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from ASEAN in value, 2017-2020

Imports grapefruit juice to ASEAN

Imports in kind, K l

After a two-year decrease, grapefruit juice imports into ASEAN increased. In 2019, imports hit their lowest point at 1,933 thousand liters, with a 21.0% decline that year. In 2020, imports rose to 2,011 thousand liters, a modest uptick of 4.1% from the previous year. Overall, from 2017 to 2020, imports decreased by 24.5%, averaging a -9.0% annualized rate.

Annual dynamics of product's imports to ASEAN in kind, 2017-2020, K l

From 2017 to 2020, imports of grapefruit juice into ASEAN in volume terms were spread across many countries. The United States accounted for 18.4% of imports, South Africa for 13.1%, and Israel for 9.4%. Together, these three suppliers made up only 40.9% of total import flows, reflecting a broad sourcing pattern.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to ASEAN in kind, 2017-2020

Imports in value, K $ US

ASEAN's grapefruit juice imports declined for the third consecutive year. In 2020, imports totaled 1,557 thousand US dollars, which is 7.8% lower year-over-year. Between 2017 and 2020, imports decreased by 16.2%, equating to an annualized rate of -5.7%.

Annual dynamics of product's imports to ASEAN in value, 2017-2020, K $ US

Over the period from 2017 to 2020, the United States, South Africa, and Israel led as suppliers of grapefruit juice to ASEAN in value terms. The United States accounted for 32.0% of import value, South Africa for 18.5%, and Israel for 12.7%. Their combined share reached 63.2% of total imports, indicating a more concentrated sourcing compared to other trade metrics.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to ASEAN in value, 2017-2020