Tomato juice market in New Zealand

Earlier Report Observations

In 2018, tomato juice production stood at 597.8 thousand liters, with a market size of 563.5 thousand liters. The industry faced constraints in tomato production due to the dominance of older greenhouses from the 1990s and high capital investment required for new crops, limiting raw material expansion. However, research into integrated pest management and sustainable land management, along with projects to expand value-added product lines, laid groundwork for future development. The market volume dropped to 404.2 thousand liters in 2019, reflecting reduced production of 421.1 thousand liters. Despite tomato supply shortages and a 38% price increase in August 2020 due to COVID-19 lockdowns, tomato juice production recovered to 574.8 thousand liters, and the market size grew to 600.0 thousand liters, partly due to increased imports of 30.1 thousand liters. In 2021, further growth to 666.8 thousand liters was supported by a significant import rise to 65.9 thousand liters, although tomato production faced challenges from Pepino Mosaic Virus, dull spring weather, and rising energy costs.

Crop failure in 2022 caused by low sunshine hours led to a fresh tomato shortage, yet tomato juice production increased to 768.8 thousand liters, driving the market size to 816.1 thousand liters with imports of 57.5 thousand liters. The market edged down to 790.0 thousand liters in 2023 with production of 772.8 thousand liters. From 2024, consumer trends shifted toward health and wellness, with demand for fresh produce including tomatoes rising due to interest in cognitive benefits, gut health, and immunity boosting. Marketing campaigns promoting the health benefits of fruits and vegetables, along with a 'fakeaway' trend driven by the cost of living crisis, encouraged home meal preparation using fresh tomatoes. Health and wellness trends continued to influence consumer preferences toward natural, nutrient-rich foods like tomato juice in 2025.

Production tomato juice in New Zealand

In kind, 2018-2021, K l

Top producers of tomato juice, 2018-2021

World map of production of tomato juice, 2018-2021

New Zealand's tomato juice production has increased for the second year in a row. In 2021, the country produced 603.6 thousand liters of tomato juice, marking a 5.0% rise compared to the previous year. Production reached its lowest point in 2019 at 421.1 thousand liters, which represented a significant decline of 29.5% from the prior year. The most substantial growth occurred in 2020, with production jumping by 36.5%.

Annual dynamics of production in New Zealand in kind, 2018-2021, K l

Exports tomato juice from New Zealand

Exports in kind, l

New Zealand's tomato juice exports have declined for the third consecutive year. In 2021, exports amounted to 2 676 liters, a 44.4% drop from 2020. Over the period from 2018 to 2021, exports fell by 95.6%, translating to a compound annual growth rate of -64.7%.

Annual dynamics of product's exports from New Zealand in kind, 2018-2021, l

From 2018 to 2021, Australia and Fiji consistently made up 80.3% of New Zealand's total tomato juice exports by volume, highlighting a highly concentrated market with numerous smaller buyers.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from New Zealand in kind, 2018-2021

Exports in value, $ US

The value of tomato juice exports from New Zealand has decreased for the third year running. In 2021, exports totaled 4 649 US dollars, a sharp 36.4% decline year-over-year. Between 2018 and 2021, export value plummeted by 93.8%, equivalent to an annualized rate of -60.4%.

Annual dynamics of product's exports from New Zealand in value, 2018-2021, $ US

Between 2018 and 2021, Australia, Fiji, and the Cook Islands remained the top buyers of New Zealand's tomato juice by value. Australia accounted for 52.8% of export value, Fiji for 24.4%, and the Cook Islands for 7.1%, together comprising 84.3% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from New Zealand in value, 2018-2021

Imports tomato juice to New Zealand

Imports in kind, l

The import market for tomato juice in New Zealand showed volatility during the observed period. Imports hit their lowest point in 2019 at 18 090 liters, which was a 32.1% decrease from the previous year. They then surged to a peak of 65 902 liters in 2021, up 119.2% from 2020, resulting in a 3.6-fold difference between the low in 2019 and the high in 2021.

Annual dynamics of product's imports to New Zealand in kind, 2018-2021, l

From 2018 to 2021, Australia, the United Arab Emirates, and the United States were the key sources for New Zealand's tomato juice imports by volume. Australia contributed 56.5% of imports, the United Arab Emirates 17.0%, and the United States 12.3%, collectively accounting for 85.9% of total import volume.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to New Zealand in kind, 2018-2021

Imports in value, $ US

New Zealand's tomato juice import market displayed an unstable trend over the timeframe. Import value reached its lowest in 2019 at 14 515 US dollars, down 21.7% from the prior year. It then climbed to a high of 50 632 US dollars in 2021, a 116.2% increase year-over-year, creating a 3.5-fold gap between the 2019 low and 2021 high.

Annual dynamics of product's imports to New Zealand in value, 2018-2021, $ US

During 2018–2021, Australia, the United States, and the United Arab Emirates were the main suppliers of tomato juice to New Zealand by value. Australia represented 51.4% of import value, the United States 20.5%, and the United Arab Emirates 13.7%, together making up 85.6% of total import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to New Zealand in value, 2018-2021