Grape wine market in Latin America and the Caribbean

Earlier Report Observations

Grape wine production in Latin America and the Caribbean declined from 3 350 million liters in 2018 to 2 448 million liters in 2023, with market volume falling from 2 596 million liters to 2 072 million liters. The early period saw growth in independent vineyards and enhanced global competitiveness of key producers like Chile and Argentina, though overall output began to taper. The COVID-19 pandemic in 2020 severely disrupted export channels due to border closures, causing a sharp contraction in production and market size, even as some domestic markets experienced a temporary boost from renewed interest in local wines.

After a partial rebound in 2021, production resumed its downward trend. In Argentina, export-support policies such as the removal of export duties and 7% rebates were implemented to bolster international competitiveness. However, regional exports still declined, partly driven by stricter regulatory requirements in important markets like the European Union and a shift in consumer preferences toward premium wines and low-alcohol beverages, which spurred launches of non‑alcoholic products.

By 2023, the market continued evolving toward higher‑quality segments, supported by expanding grape cultivation in Mexico and a growing presence of Argentine wineries in the region. Market volume settled at 2 072 million liters, reflecting the industry’s structural adaptation to post‑pandemic conditions and changing demand patterns.

Production grape wine in Latin America and the Caribbean

In kind, 2017-2020, M l

Top producers of grape wine, 2017-2020

World map of production of grape wine, 2017-2020

Grape wine production in Latin America and the Caribbean has declined for the second year in a row. In 2019, output reached 3 350 million liters, marking the highest level in recent years. However, by 2020, production fell to 2 656 million liters, representing a 13.7% decrease from the previous year. The most significant growth occurred in 2018, when production surged by 23.8%.

Annual dynamics of production in Latin America and the Caribbean in kind, 2017-2020, M l

In value, 2017-2020, M $ US

The value of grape wine production in Latin America and the Caribbean has also dropped for two consecutive years. In 2018, production peaked at 9 863 million US dollars. By 2020, the value had decreased to 6 682 million US dollars, a 21.0% decline compared to 2019. Over the period from 2017 to 2020, production fell by 16.5%, which translates to an average annual decrease of 5.8%. The largest increase was recorded in 2018, with a 23.3% rise.

Annual dynamics of production in Latin America and the Caribbean in value, 2017-2020, M $ US

Exports grape wine from Latin America and the Caribbean

Exports in kind, M l

Export volumes of grape wine from Latin America and the Caribbean have grown for the third consecutive year. In 2020, exports reached 1 051 million liters, a modest increase of 4.1% over 2019. From 2017 to 2020, exports rose by 7.8%, averaging an annual growth rate of 2.5%.

Annual dynamics of product's exports from Latin America and the Caribbean in kind, 2017-2020, M l

Between 2017 and 2020, grape wine exports from Latin America and the Caribbean were not heavily concentrated in any single market. The United States accounted for 16.8% of export volumes, the United Kingdom for 13.0%, and China for 12.5%. Together, these three countries represented just 42.3% of total exports.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Latin America and the Caribbean in kind, 2017-2020

Exports in value, M $ US

In contrast, the value of grape wine exports from Latin America and the Caribbean has declined for three years in a row. In 2020, exports were valued at 2 645 million US dollars, down 4.7% from the previous year. Over the 2017-2020 period, export value fell by 8.3%, with an average annual decrease of 2.8%.

Annual dynamics of product's exports from Latin America and the Caribbean in value, 2017-2020, M $ US

From 2017 to 2020, the value of grape wine exports from Latin America and the Caribbean was distributed across a wide range of markets. The United States held a 17.4% share, China 11.9%, and the United Kingdom 11.1%. Combined, these three markets made up only 40.4% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Latin America and the Caribbean in value, 2017-2020

Imports grape wine to Latin America and the Caribbean

Imports in kind, M l

Import volumes of grape wine into Latin America and the Caribbean have decreased for the third consecutive year. In 2020, imports stood at 198 million liters, an 8.4% drop from 2019. Between 2017 and 2020, imports fell by 11.2%, averaging an annual decline of 3.9%.

Annual dynamics of product's imports to Latin America and the Caribbean in kind, 2017-2020, M l

During 2017-2020, no single country dominated grape wine imports into Latin America and the Caribbean. Spain was the largest source, with 13.7% of import volumes, followed by Italy at 8.9% and France at 7.2%. Together, these three countries accounted for just 29.9% of total imports, with many smaller partners contributing the remainder.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Latin America and the Caribbean in kind, 2017-2020

Imports in value, M $ US

The value of grape wine imports into Latin America and the Caribbean has also declined for two years in a row. In 2018, imports reached their highest point at 1 153 million US dollars. By 2020, the value had fallen to 1 067 million US dollars, a 6.3% decrease from 2019. Over the 2017-2020 period, import value dropped by 7.4%, with an average annual decrease of 2.5%. The largest increase was a minimal 0.1% in 2018.

Annual dynamics of product's imports to Latin America and the Caribbean in value, 2017-2020, M $ US

From 2017 to 2020, the value of grape wine imports into Latin America and the Caribbean was relatively evenly spread among suppliers. Spain accounted for 14.9% of import value, France for 12.2%, and Italy for 10.9%. Together, these three countries represented only 38.0% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Latin America and the Caribbean in value, 2017-2020