Grape juice market in Northern America

Earlier Report Observations

The grape juice market in Northern America experienced notable shifts between 2018 and 2023. Market volume grew from 271.2 million liters in 2018 to a peak of 301.7 million liters in 2019, then contracted to 264.6 million liters in 2020. A partial recovery followed in 2021, reaching 273.4 million liters, before stabilizing around 270 million liters in 2022 and 2023.

The rebound in demand in 2021 was supported by consumer trends that gained prominence during the previous year, including a growing focus on health benefits and a shift toward organic and non-GM products. These factors reinforced grape juice's position as a nutrient-rich beverage, helping to restore market volume after the earlier decline.

From 2023 onward, the market landscape began to evolve with the entry of major players like PepsiCo, which launched its Tropicana organic grape juice line in 2024. Simultaneously, the expansion of organized retail outlets improved distribution and consumer access. These developments, alongside a continued farmer shift toward organic agriculture and rising demand for clean-label products, signaled a move toward more premium and differentiated segments within the market.

Production grape juice in Northern America

In kind, 2017-2020, M l

Top producers of grape juice, 2017-2020

World map of production of grape juice, 2017-2020

Northern America's grape juice production volume declined after two consecutive years of growth. In 2019, production peaked at 274.7 million liters, marking the largest annual increase of 10.9%. However, in 2020, production fell to 240.2 million liters, representing a significant year-over-year decrease of 12.6%. Over the entire period from 2017 to 2020, production increased by 5.3%, which translates to an annualized growth rate of 1.7%.

Annual dynamics of production in Northern America in kind, 2017-2020, M l

In value, 2017-2020, M $ US

Northern America's grape juice production value declined following two years of improvement. In 2019, the value reached its highest point at 474.8 million US dollars, with the largest annual increase of 12.7%. In 2020, however, the value dropped to 384.8 million US dollars, showing a solid decrease of 19.0% compared to the previous year. From 2017 to 2020, production value decreased by 5.1%, equating to an annualized decline of 1.7%.

Annual dynamics of production in Northern America in value, 2017-2020, M $ US

Exports grape juice from Northern America

Exports in kind, K l

Northern America's grape juice exports in volume terms showed a substantial uptick in 2020, reaching 5 303 thousand liters, which is 23.9% higher than the previous year. Over the period from 2017 to 2020, exports increased by 24.5%, with a compound annual growth rate of 7.6%. The largest decline occurred in 2019, at 2.1%.

Annual dynamics of product's exports from Northern America in kind, 2017-2020, K l

From 2017 to 2020, the three main markets for Northern America's grape juice exports in volume terms were the United Kingdom, China, and Chile. Together, they accounted for 11.2% of total exports.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Northern America in kind, 2017-2020

Exports in value, K $ US

Northern America's grape juice exports in value terms increased after two years of decline. In 2019, exports hit their lowest point at 7 396 thousand US dollars, with the largest annual decrease of 1.8% recorded in 2018. In 2020, exports rebounded to 8 495 thousand US dollars, representing a 14.9% increase over the previous year. Over the 2017-2020 period, exports grew by 12.2%, with a compound annual growth rate of 3.9%.

Annual dynamics of product's exports from Northern America in value, 2017-2020, K $ US

Throughout 2017 to 2020, the three largest markets for Northern America's grape juice exports in value terms were the United Kingdom, China, and Chile. Collectively, they represented 15.0% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Northern America in value, 2017-2020

Imports grape juice to Northern America

Imports in kind, K l

Northern America's grape juice imports in volume terms experienced a modest fall in 2020, amounting to 29 723 thousand liters, which is 4.8% lower than the year before. Over the 2017-2020 period, imports decreased by 7.1%, equating to an annualized decline of 2.4%. The lowest volume was recorded in 2018 at 27 806 thousand liters, with the largest annual decrease of 13.1% that same year. In contrast, the largest increase occurred in 2019, at 12.3%.

Annual dynamics of product's imports to Northern America in kind, 2017-2020, K l

Data from 2017 to 2020 indicate that grape juice imports to Northern America in volume terms were not highly concentrated. The top three sources—Argentina (25.9% of imports), Chile (10.7%), and Spain (6.7%)—together accounted for only 43.3% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Northern America in kind, 2017-2020

Imports in value, K $ US

In 2020, Northern America's grape juice imports in value terms were recorded at 51 831 thousand US dollars, marking a 5.2% decrease from the previous year. Over the 2017-2020 period, imports declined by 5.2%, with an annualized rate of 1.8%. The highest value was in 2019 at 54 670 thousand US dollars, which saw the largest annual increase of 0.3%.

Annual dynamics of product's imports to Northern America in value, 2017-2020, K $ US

During 2017 to 2020, grape juice imports to Northern America in value terms were distributed across many different markets. Even the largest sources—Argentina, Chile, and Spain—together represented only 40.4% of total imports.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Northern America in value, 2017-2020