Gin and geneva market in Finland

Earlier Report Observations

The Finnish gin and geneva market saw significant fluctuations from 2018 to 2024. In 2018, a legislative change raised the permitted alcohol strength for retail sale from 4.7% to 5.5%, allowing stronger ready-to-drink beverages in grocery stores. This expanded consumer access and contributed to market growth that year. However, by 2020, the market contracted sharply, losing over 29% of its value.

Recovery began in 2021, fueled by a shift in consumer preferences toward higher-quality, cleaner, and more exotic flavors, which increased demand for premium gin products. The market remained volatile in subsequent years. In 2024, a further legal reform permitted the sale of fermented alcoholic drinks up to 8% strength in supermarkets, broadening the available range and intensifying competition. At the same time, strict interpretation of marketing rules for strong alcoholic drinks by the regulator Valvira limited the promotion of certain products like the navy-strength Arctic Blue gin.

Production gin and geneva in Finland

In value, 2017-2020, K $ US

Finland's gin and geneva production value declined for the second consecutive year. In 2020, output was valued at 4 066 thousand US dollars, marking a sharp decrease of 28.6% compared to 2019. Production peaked in 2018 at 6 142 thousand US dollars, which represented a 7.8% increase from the previous year. Over the period from 2017 to 2020, production decreased by 28.6%, equating to an annualized rate of 10.6%.

Annual dynamics of production in Finland in value, 2017-2020, K $ US

In kind, 2017-2020, K l

Finland's gin and geneva production volume increased for the second consecutive year. In 2020, 663.6 thousand liters were produced, up by 4.6% year-over-year. From 2017 to 2020, production grew by 5.1%, with a compound annual growth rate of 1.7%.

Annual dynamics of production in Finland in kind, 2017-2020, K l

Exports gin and geneva from Finland

Exports in kind, K l

Exported gin and geneva volumes from Finland increased for the third consecutive year. In 2020, exports amounted to 572.8 thousand liters, representing a 100.0% increase over the previous year. Between 2017 and 2020, exports surged by 244%, equating to an annualized rate of 51.0%.

Annual dynamics of product's exports from Finland in kind, 2017-2020, K l

From 2017 to 2020, exports in kind were distributed across a wide set of partner countries. Sweden accounted for 24.2% of exports, Germany for 13.2%, and Singapore for 10.1%, with these three countries together making up 47.5% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Finland in kind, 2017-2020

Exports in value, K $ US

After a two-year increase, gin and geneva shipments from Finland declined. In 2020, exports amounted to 1 953 thousand US dollars, down by 27.6% from 2019. The maximum value was recorded in 2019 at 2 699 thousand US dollars, which saw a 21.9% increase from the year before.

Annual dynamics of product's exports from Finland in value, 2017-2020, K $ US

Throughout 2017 to 2020, the three largest markets in value terms were Germany, Sweden, and Estonia, together accounting for 52.2% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Finland in value, 2017-2020

Imports gin and geneva to Finland

Imports in kind, K l

After a two-year increase, gin and geneva deliveries to Finland declined. In 2020, imports reached 478.2 thousand liters, down by 5.8% compared to 2019. Imports peaked in 2019 at 507.4 thousand liters, which represented a 31.7% increase from the previous year. Over the period from 2017 to 2020, imports grew by 44.4%, equating to an annualized rate of 13.0%.

Annual dynamics of product's imports to Finland in kind, 2017-2020, K l

From 2017 to 2020, the United Kingdom concentrated 75.6% of total imports in kind of gin and geneva to Finland, with the remaining flows scattered across multiple smaller partners.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Finland in kind, 2017-2020

Imports in value, K $ US

After a two-year rise, Finland's gin and geneva imports declined in value. In 2020, imports stood at 3 189 thousand US dollars, reflecting a reduction of 28.6% compared to 2019. The maximum value was recorded in 2019 at 4 465 thousand US dollars, following a 20.7% increase in 2018. Over the period from 2017 to 2020, imports decreased by 2.3%, with a compound annual growth rate of -0.8%.

Annual dynamics of product's imports to Finland in value, 2017-2020, K $ US

Throughout 2017 to 2020, the United Kingdom played the leading role in imports in value terms, with a share of 75.8% of total flows, while other markets together accounted for the remainder.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Finland in value, 2017-2020