Fruit and vegetable juices market in Italy

Earlier Report Observations

The Italian fruit and vegetable juice market, operating under EU standards that define pure juice composition and ban additives, began the period at 868 million USD in 2018. It then contracted sharply to 657 million USD in 2019. The COVID-19 pandemic in 2020 reversed the decline, lifting the market size to 856 million USD as lockdowns spurred demand for healthier, lower-sugar beverage options. Growth continued into 2021, with the market reaching 946 million USD.

A strong expansion followed in 2022, pushing the market value to 1 357 million USD. However, 2023 saw a contraction to 1 081 million USD, largely driven by global raw material price surges and availability issues that increased costs and dampened sales volumes. That same year, major company Del Monte launched new lines of premium high-pressure processed (HPP) fresh juices with innovative flavors and shifted to a direct distribution model in retail. In 2024, the market recovered to 1 218 million USD, supported by the robust growth of the organic segment—particularly vegetable juices—and a sustained consumer shift towards functional, detox, and premium blended beverages, while broader inflationary pressures contributed to higher average prices.

Production fruit and vegetable juices in Italy

In value, 2017-2020, M $ US

Italy's production of fruit and vegetable juices increased after two consecutive years of decline. In 2020, output reached 1 133 million US dollars, representing a year-on-year increase of 17.3%. Over the period from 2017 to 2020, production decreased by 31.2%, with a compound annual growth rate of -11.7%. The lowest value was recorded in 2019 at 966 million US dollars, while the largest decline occurred in 2018 at 24.0%.

Annual dynamics of production in Italy in value, 2017-2020, M $ US

In kind, 2017-2020, M l

Italy ranked as the world's fourth-largest producer of fruit and vegetable juices from 2017 to 2020.

Top producers of fruit and vegetable juices, 2017-2020

World map of production of fruit and vegetable juices, 2017-2020

Italy's production of fruit and vegetable juices rose following two years of decrease. In 2020, output totaled 1 074 million liters, showing a moderate increase of 8.9% compared to the previous year. Between 2017 and 2020, production declined by 34.5%, equating to an annualized rate of -13.1%. The lowest volume was recorded in 2019 at 986 million liters, with the largest drop occurring in 2018 at 27.5%.

Annual dynamics of production in Italy in kind, 2017-2020, M l

Exports fruit and vegetable juices from Italy

Exports in kind, M l

Italy's exports of fruit and vegetable juices declined for the second consecutive year. In 2020, exports amounted to 454.8 million liters, down by 9.9% from the previous year. Between 2017 and 2020, exports decreased by 9.1%, with an annualized rate of -3.1%. The highest volume was recorded in 2018 at 505.5 million liters, which also saw the largest increase at 1.0%.

Annual dynamics of product's exports from Italy in kind, 2017-2020, M l

From 2017 to 2020, Germany, France, and Austria were the key destinations for Italy's fruit and vegetable juice exports in volume terms. Germany accounted for 32.3% of exports, France for 16.6%, and Austria for 8.5%, together representing 57.5% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Italy in kind, 2017-2020

Exports in value, M $ US

Italy's cross-border shipments of fruit and vegetable juices declined for the second year in a row. In 2020, export value reached 531.2 million US dollars, a decrease of 1.8% compared to the previous year. Between 2017 and 2020, exports fell by 3.2%, with an annualized rate of -1.1%. The highest value was recorded in 2018 at 634.7 million US dollars, which also saw the largest increase at 15.7%. The largest decline occurred in 2019 at 14.8%.

Annual dynamics of product's exports from Italy in value, 2017-2020, M $ US

From 2017 to 2020, Italy's fruit and vegetable juices were exported to numerous markets. Even the largest destinations—Germany, France, and the Netherlands—together accounted for only 47.7% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Italy in value, 2017-2020

Imports fruit and vegetable juices to Italy

Imports in kind, M l

Italy's imports of fruit and vegetable juices increased for the third consecutive year. In 2020, import volume totaled 179.7 million liters, marking a measured rise of 7.5% compared to 2019. Between 2017 and 2020, imports grew by 38%, with an annualized rate of 11.3%.

Annual dynamics of product's imports to Italy in kind, 2017-2020, M l

Throughout 2017 to 2020, Spain, the Netherlands, and Germany were the main sources for Italy's fruit and vegetable juice imports in volume terms. Spain accounted for 34.6% of imports, the Netherlands for 17.7%, and Germany for 11.4%, jointly representing 63.6% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Italy in kind, 2017-2020

Imports in value, M $ US

In 2020, Italy's imports of fruit and vegetable juices reached 254.0 million US dollars, showing a measured increase of 9.7% year-on-year. Between 2017 and 2020, imports rose by 8.1%, with an annualized rate of 2.6%. The lowest value was recorded in 2019 at 231.6 million US dollars, which also saw the largest decline at 7.0%.

Annual dynamics of product's imports to Italy in value, 2017-2020, M $ US

From 2017 to 2020, the Netherlands, Spain, and Germany were the primary sources for Italy's fruit and vegetable juice imports in value terms. The Netherlands accounted for 24.3% of imports, Spain for 18.3%, and Germany for 10.4%, together representing 52.9% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Italy in value, 2017-2020