Fruit and vegetable juices market in Eastern Europe (including Northern Asia)

Earlier Report Observations

The market for fruit and vegetable juices in Eastern Europe grew from 1.1 billion liters in 2018 to 1.3 billion liters in 2023, despite temporary declines. In the early period of 2018–2019, growth was driven by the emergence of new product segments, such as concentrated juice blends, and the strengthening trend towards healthy eating, which increased demand for vegetable juices. The COVID‑19 pandemic in 2020 led to changes in consumer behavior, and government procurement under the contract‑system legislation supported market volume at 1.2 billion liters.

In 2021, market volume reached 1.3 billion liters, facilitated by increased production of vegetable juices amid the popularity of healthy lifestyles. However, in 2022, intensified sanctions and currency fluctuations reduced consumer demand, shrinking volume to 1.2 billion liters. Recovery in 2023 to 1.3 billion liters was linked to the expansion of production capacities for tomato juice, whose output grew by 17.8%, and sustained demand for healthy products. Geopolitical risks continued to affect the marketing activity of large international companies.

Production fruit and vegetable juices in Eastern Europe (including Northern Asia)

In kind, 2017-2020, M l

Top producers of fruit and vegetable juices, 2017-2020

World map of production of fruit and vegetable juices, 2017-2020

Following two years of growth, fruit and vegetable juice production in Eastern Europe (including Northern Asia) experienced a decline. In 2020, production reached 1 473 million liters, representing an 11.2% decrease compared to the previous year. Over the period from 2017 to 2020, production increased by 33.6%, which translates to an average annual growth rate of 10.1%. The peak production level was recorded in 2019 at 1 660 million liters, which also saw the largest annual increase of 26.1%.

Annual dynamics of production in Eastern Europe (including Northern Asia) in kind, 2017-2020, M l

In value, 2017-2020, M $ US

In 2020, the value of fruit and vegetable juice production in Eastern Europe (including Northern Asia) reached 1 793 million US dollars, showing a 1.6% year-over-year increase. From 2017 to 2020, production value grew by 23.5%, with a compound annual growth rate of 7.3%. The highest value was recorded in 2018 at 1 795 million US dollars, which also experienced the largest annual increase of 23.7%. The most significant decline occurred in 2019 with a 1.7% decrease.

Annual dynamics of production in Eastern Europe (including Northern Asia) in value, 2017-2020, M $ US

Exports fruit and vegetable juices from Eastern Europe (including Northern Asia)

Exports in kind, M l

After two consecutive years of growth, fruit and vegetable juice exports from Eastern Europe (including Northern Asia) declined. In 2020, export volume stood at 763.9 million liters, marking an 18.2% decrease compared to the previous year. Between 2017 and 2020, exports increased by 12.5%, equivalent to an average annual growth rate of 4.0%. The highest export volume was recorded in 2019 at 933.7 million liters, which also saw the largest annual increase of 24.6%.

Annual dynamics of product's exports from Eastern Europe (including Northern Asia) in kind, 2017-2020, M l

From 2017 to 2020, Germany accounted for 23.8% of Eastern Europe's fruit and vegetable juice exports by volume, followed by the Netherlands at 10.6% and the United Kingdom at 9.6%. Together, these three countries represented 44.0% of total export volume, while the remaining 56.0% was distributed among numerous other trading partners, indicating a diversified export market.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Eastern Europe (including Northern Asia) in kind, 2017-2020

Exports in value, M $ US

Fruit and vegetable juice exports from Eastern Europe (including Northern Asia) declined for the second consecutive year. In 2020, export value totaled 930 million US dollars, representing a 6.3% decrease compared to 2019. Between 2017 and 2020, exports increased by 4%, equivalent to an average annual growth rate of 1.3%. The peak export value was recorded in 2018 at 1 023 million US dollars, which also experienced the largest annual increase of 14.4%.

Annual dynamics of product's exports from Eastern Europe (including Northern Asia) in value, 2017-2020, M $ US

The value structure of fruit and vegetable juice exports from Eastern Europe (including Northern Asia) during 2017-2020 showed significant diversification. Germany accounted for 26.3% of export value, Austria for 11.9%, and the Netherlands for 10.4%. Together, these three countries represented 48.5% of total export flows, with no single country holding a clearly dominant position in the market.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Eastern Europe (including Northern Asia) in value, 2017-2020

Imports fruit and vegetable juices to Eastern Europe (including Northern Asia)

Imports in kind, M l

In 2020, fruit and vegetable juice imports to Eastern Europe (including Northern Asia) reached 577.3 million liters, showing minimal change compared to 2019. Over the period from 2017 to 2020, imports increased by 3.3%, with a compound annual growth rate of 1.1%. The lowest import volume was recorded in 2018 at 549.0 million liters, which also saw the largest annual decline of 1.8%. The highest import volume occurred in 2019 at 579.5 million liters, which experienced the largest annual increase of 5.6%.

Annual dynamics of product's imports to Eastern Europe (including Northern Asia) in kind, 2017-2020, M l

From 2017 to 2020, China was the largest supplier of fruit and vegetable juices to Eastern Europe (including Northern Asia), accounting for 10.1% of import volume, followed by Germany at 9.3% and Brazil at 8.9%. Together, these three countries represented just 28.2% of total import volume, indicating a broadly diversified supplier base with many other partners contributing to the remaining 71.8%.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Eastern Europe (including Northern Asia) in kind, 2017-2020

Imports in value, M $ US

Fruit and vegetable juice imports to Eastern Europe (including Northern Asia) declined for the second consecutive year. In 2020, import value reached 869 million US dollars, marking a 3.7% decrease compared to the previous year. The highest import value was recorded in 2018 at 949 million US dollars, which also saw the largest annual increase of 10.7%. The most significant decline occurred in 2019 with a 4.9% decrease.

Annual dynamics of product's imports to Eastern Europe (including Northern Asia) in value, 2017-2020, M $ US

During 2017-2020, fruit and vegetable juice imports to Eastern Europe (including Northern Asia) in value terms were distributed across numerous markets. Brazil accounted for 14.3% of import value, Germany for 9.2%, and the Netherlands for 9.2%. Together, these three countries represented only 32.7% of total import flows, with the remaining 67.3% coming from a wide range of other suppliers.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Eastern Europe (including Northern Asia) in value, 2017-2020