Market research

Frozen potatoes market in SADC

Release date: Mar 27, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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"SADC" region includes following countries:

Angola

Botswana

Comoros

Democratic Republic of the Congo

Eswatini

Lesotho

Madagascar

Malawi

Mauritius

Mozambique

Namibia

Seychelles

South Africa

Tanzania

Zambia

Zimbabwe

Earlier Report Observations

The frozen potato market in SADC showed significant changes between 2018 and 2023. Market volume started at 79 619 t in 2018, supported by the introduction of R638 hygiene regulations in South Africa and growing consumer demand from expanding quick-service restaurants across the region. A sharp contraction to 52 422 t occurred in 2019, but the market rebounded strongly to 74 834 t in 2020 as the COVID-19 pandemic accelerated demand for frozen foods due to mobility restrictions and shifts in shopping habits.

Post-pandemic growth continued, with market volume reaching 87 604 t in 2021, driven by the entry of new international players and investments in advanced freezing technologies that enhanced product quality and shelf life. After a modest dip to 80 392 t in 2022, the market recovered to 87 659 t in 2023, fueled by ongoing urbanization, rising incomes, and innovations in sustainable packaging that catered to environmentally conscious consumers.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in SADC
  1. 5.1.1. Annual dynamics of production in SADC in kind, 2018-2023, t
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data*)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, t
    1. 6.1.2.1. Annual dynamics of product's imports to Angola in kind, 2018-2024, t
    2. 6.1.2.2. Dynamics of product's imports in kind to Angola by countries, 2018-2024, t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Angola in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Angola by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Angola, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Angola by countries, 2018-2024, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, t
    1. 6.2.2.1. Annual dynamics of product's imports to Angola in kind, 2018-2024, t
    2. 6.2.2.2. Dynamics of product's imports in kind to Angola by countries, 2018-2024, t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Angola in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Angola by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Angola, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Angola by countries, 2018-2024, $ US/t
7. Exports
1. 7.1. Exports (Direct Data*)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, t
    1. 7.1.2.1. Annual dynamics of product's exports from Angola in kind, 2018-2024, t
    2. 7.1.2.2. Dynamics of product's exports in kind from Angola by countries, 2018-2024, t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Angola in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Angola by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Angola, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Angola by countries, 2018-2024, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, t
    1. 7.2.2.1. Annual dynamics of product's exports from Angola in kind, 2018-2024, t
    2. 7.2.2.2. Dynamics of product's exports in kind from Angola by countries, 2018-2024, t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Angola in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Angola by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Angola, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Angola by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production frozen potatoes in SADC

In kind, 2017-2020, t

Top producers of frozen potatoes, 2017-2020

Source: SHEV.io

World map of production of frozen potatoes, 2017-2020

Source: SHEV.io

After two years of decline, frozen potato production in SADC rebounded. In 2020, production reached 76 062 tonnes, marking an 18.3% increase from the previous year. Over the 2017-2020 period, production grew by 6.2%, with an average annual growth rate of 2.0%. The lowest production level was recorded in 2019 at 64 293 tonnes, while the largest year-on-year decline occurred in 2018 at 8.4%.

Annual dynamics of production in SADC in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(8.4%)	(2.0%)	18.3%	2.0%

Source: SHEV.io

Exports frozen potatoes from SADC

Exports in kind, t

The export market for frozen potatoes from SADC showed significant volatility during this period. Exports reached their peak in 2019 at 24 401 tonnes, then plummeted to their lowest point in 2018 at just 387 tonnes, representing a dramatic 63-fold difference between these two years. In 2020, exports totaled 8 811 tonnes, a sharp 63.9% decrease from 2019. The largest decline occurred in 2018 with an 88.7% drop, while the most substantial increase was recorded in 2019 at 6 202.0%.

Annual dynamics of product's exports from SADC in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(88.7%)	6 202.0%	(63.9%)	37.1%

Source: SHEV.io

Between 2017 and 2020, Kenya was the primary destination for SADC's frozen potato exports in volume terms, accounting for 36.4% of total shipments.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from SADC in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

In 2020, SADC's frozen potato exports were valued at 7 262 thousand US dollars, representing a 33.6% decrease compared to 2019. Over the 2017-2020 period, export value declined by 35.2%, with an average annual decrease of 13.5%. The largest year-on-year increase occurred in 2019 at 10.4%.

Annual dynamics of product's exports from SADC in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(11.6%)	10.4%	(33.6%)	(13.5%)

Source: SHEV.io

From 2017 to 2020, Kenya and the Netherlands were the leading markets for SADC's frozen potato exports in value terms, together accounting for 5.5% of total export value.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from SADC in value, 2017-2020

Source: SHEV.io

Imports frozen potatoes to SADC

Imports in kind, t

SADC's frozen potato imports declined for the third consecutive year. In 2020, imports stood at 7 583 tonnes, showing a 39.5% decrease from 2019. Between 2017 and 2020, import volume fell by 67.8%, equivalent to an average annual decline of 31.4%.

Annual dynamics of product's imports to SADC in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(38.8%)	(13.0%)	(39.5%)	(31.4%)

Source: SHEV.io

During the 2017-2020 period, Kenya (14.3% of import volume), Belgium (3.9%), and the Netherlands (2.9%) formed the main cluster of source markets for SADC's frozen potato imports, together accounting for 21.1% of total import volume.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to SADC in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

SADC's frozen potato imports declined for the third year in a row. In 2020, import value totaled 6 278 thousand US dollars, down 51.7% from 2019. Over the 2017-2020 period, import value decreased by 66.8%, with an average annual decline of 30.7%.

Annual dynamics of product's imports to SADC in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(28.8%)	(3.4%)	(51.7%)	(30.7%)

Source: SHEV.io

Between 2017 and 2020, SADC's frozen potato imports in value terms were distributed across numerous markets. The Netherlands (4.0% of import value), Belgium (3.7%), and Portugal (1.1%) together accounted for just 8.9% of total import value, indicating a highly diversified import structure.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to SADC in value, 2017-2020

Source: SHEV.io