Filled chocolate bars market in Poland

Earlier Report Observations

The market volume for filled chocolate bars in Poland contracted sharply from 32,070 t in 2018 to 9,990 t in 2020. Production fell from 31,513 t to 21,934 t over the same period, while imports declined from 43,687 t to 35,394 t. Exports, however, grew from 43,130 t to 47,339 t, indicating a shift toward external markets.

Following 2020, imports gradually recovered to 41,228 t by 2024, while exports expanded rapidly, reaching 95,371 t in 2024. This export surge coincided with extreme cocoa price volatility, as prices rose over 230% by 2023 and continued climbing in 2024 due to climate-related crop shortfalls in West Africa. The cost pressure prompted adaptations by major producers like Wedel, which strengthened its market position. Simultaneously, new environmental regulations such as the EUDR and growing consumer interest in Fairtrade-certified chocolate influenced supply chains and preferences.

The competitive Polish landscape, featuring strong international and domestic brands, supported product innovation and diversity throughout the period. Evolving consumer expectations, particularly among younger groups seeking new flavors and value, continued to shape the market despite elevated input costs.

Production filled chocolate bars in Poland

In value, 2017-2020, M $ US

In 2020, the output of filled chocolate bars in Poland was valued at 122.2 million US dollars, marking a gradual year-on-year increase of 7.6%. Over the period from 2017 to 2020, production decreased by 15.3%, which translates to an annualized decline of 5.4%. The minimum value was recorded in 2019 at 113.6 million US dollars, while the maximum value occurred in 2018 at 155.5 million US dollars. The largest decline was observed in 2019, with a drop of 27.0%, and the largest increase was in 2018, with a rise of 7.7%.

Annual dynamics of production in Poland in value, 2017-2020, M $ US

In kind, 2017-2020, t

In 2020, Poland produced 21 934 tonnes of filled chocolate bars, showing little change from the previous year. From 2017 to 2020, production decreased by 27.6%, with a compound annual growth rate of -10.2%. The minimum volume was recorded in 2019 at 21 815 tonnes, and the maximum was in 2018 at 31 513 tonnes. The largest decline occurred in 2019, with a decrease of 30.8%, while the largest increase was in 2018, with a rise of 4.0%.

Annual dynamics of production in Poland in kind, 2017-2020, t

Exports filled chocolate bars from Poland

Exports in kind, t

In 2020, Poland's export volume of filled chocolate bars reached 47 339 tonnes, representing a strong increase of 11.8% compared to 2019. Between 2017 and 2020, exports grew by 73.8%, equating to an annualized growth rate of 20.2%. The largest decline was recorded in 2019, with a drop of 1.8%, and the largest increase was in 2018, with a surge of 58.4%.

Annual dynamics of product's exports from Poland in kind, 2017-2020, t

From 2017 to 2020, Ukraine, the United Kingdom, and France were the top buyers of filled chocolate bars from Poland, accounting for 14.8%, 12.4%, and 10.2% of exports in kind, respectively. However, their combined share was limited to 37.4% of total exports in kind, indicating a diversified country structure.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Poland in kind, 2017-2020

Exports in value, M $ US

In 2020, Poland's exports of filled chocolate bars in value terms amounted to 219.1 million US dollars, showing an uptick of 11.3% over the previous year. Between 2017 and 2020, exports increased by 78.2%, with an annualized growth rate of 21.2%. The largest decline was in 2019, with a decrease of 1.5%, and the largest increase was in 2018, with a rise of 62.4%.

Annual dynamics of product's exports from Poland in value, 2017-2020, M $ US

During 2017–2020, Germany, the United Kingdom, and France were significant buyers of filled chocolate bars from Poland, representing 14.3%, 12.3%, and 11.0% of exports in value terms, respectively. Their combined share reached only 37.6% of total exports in value terms, with the remaining 62.4% distributed among numerous other trading partners.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Poland in value, 2017-2020

Imports filled chocolate bars to Poland

Imports in kind, t

In 2020, Poland's imports of filled chocolate bars totaled 35 394 tonnes, which is 4.2% higher than the previous year. Over the period from 2017 to 2020, imports decreased by 7.6%, with a compound annual growth rate of -2.6%. The minimum volume was recorded in 2019 at 33 975 tonnes, and the maximum was in 2018 at 43 687 tonnes. The largest decline occurred in 2019, with a drop of 22.2%, while the largest increase was in 2018, with a rise of 14.0%.

Annual dynamics of product's imports to Poland in kind, 2017-2020, t

From 2017 to 2020, Germany, the Netherlands, and Austria dominated Poland's imports of filled chocolate bars in kind, accounting for 41.8%, 22.5%, and 10.2% of imports, respectively. Together, they represented 74.5% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Poland in kind, 2017-2020

Imports in value, M $ US

In 2020, Poland imported 158.7 million US dollars worth of filled chocolate bars, corresponding to a slight increase of 1.5% from the year before. Between 2017 and 2020, imports decreased by 9%, with an annualized decline of 3.1%. The minimum value was recorded in 2019 at 156.4 million US dollars, and the maximum was in 2018 at 202.8 million US dollars. The largest decline was in 2019, with a drop of 22.9%, and the largest increase was in 2018, with a rise of 16.4%.

Annual dynamics of product's imports to Poland in value, 2017-2020, M $ US

In 2017–2020, Germany, the Netherlands, and Austria led Poland's imports of filled chocolate bars in value terms, with shares of 51.3%, 15.9%, and 7.0%, respectively. Combined, they accounted for 74.2% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Poland in value, 2017-2020