Market research

Exercise books market in Bulgaria

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The market volume for exercise books in Bulgaria, measured in metric tons, experienced notable shifts between 2018 and 2024. It expanded from 1 796 t in 2018 to 2 236 t in 2019, then dipped to 2 118 t in 2020. After a marginal increase to 2 139 t in 2021, a strong growth phase lifted the market to 2 680 t in 2022. The following year saw stabilization at 2 670 t, before a contraction to 2 222 t in 2024.

In value terms, the market exhibited different patterns, particularly in 2019 when the value dropped to 2.3 million US dollars despite higher physical volume, indicating downward price pressure. A recovery in value began in 2020, culminating in a peak of 4.4 million US dollars in 2023, followed by a decline to 3.8 million US dollars in 2024.

Throughout the period, the market remained highly price-sensitive, with significant price variations between large retail chains and bookstores influencing consumer behavior. Despite digitalization, exercise books retained their preference for school and office use, supported by a wide range of formats, cover types, and ruling styles to meet diverse needs.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2024
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2024
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Bulgaria
  1. 5.1.1. In kind, 2018-2024, t
  2. 5.1.2. In value, 2018-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, t
  2. 5.2.2. In value, 2018-2024, K $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, t
    1. 6.1.2.1. Annual dynamics of product's imports to Bulgaria in kind, 2018-2024, t
    2. 6.1.2.2. Dynamics of product's imports in kind to Bulgaria by countries, 2018-2024, t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Bulgaria in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Bulgaria by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Bulgaria, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Bulgaria by countries, 2018-2024, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, t
    1. 6.2.2.1. Annual dynamics of product's imports to Bulgaria in kind, 2018-2024, t
    2. 6.2.2.2. Dynamics of product's imports in kind to Bulgaria by countries, 2018-2024, t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Bulgaria in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Bulgaria by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Bulgaria, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Bulgaria by countries, 2018-2024, $ US/t
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, t
    1. 7.1.2.1. Annual dynamics of product's exports from Bulgaria in kind, 2018-2024, t
    2. 7.1.2.2. Dynamics of product's exports in kind from Bulgaria by countries, 2018-2024, t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Bulgaria in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Bulgaria by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Bulgaria, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Bulgaria by countries, 2018-2024, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, t
    1. 7.2.2.1. Annual dynamics of product's exports from Bulgaria in kind, 2018-2024, t
    2. 7.2.2.2. Dynamics of product's exports in kind from Bulgaria by countries, 2018-2024, t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Bulgaria in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Bulgaria by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Bulgaria, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Bulgaria by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production exercise books in Bulgaria

In value, 2017-2020, K $ US

Bulgaria's exercise book production declined for the second year in a row. In 2020, output was valued at 2 574 K $ US, marking a 9.3% drop from 2019. Over the 2017-2020 period, production decreased by 7.1%, with an annualized decline of 2.4%. The highest value was recorded in 2018 at 3 980 K $ US, which saw the largest increase of 43.6%. The largest decline occurred in 2019, with a 28.7% decrease.

Annual dynamics of production in Bulgaria in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	43.6%	(28.7%)	(9.3%)	(2.4%)

Source: SHEV.io

In kind, 2017-2020, t

After two years of growth, exercise book production in Bulgaria declined. In 2020, Bulgaria produced 1 959 t of exercise books, an 8.0% decrease from the previous year. Between 2017 and 2020, production increased by 31.5%, equating to an annualized growth rate of 9.6%. The peak was in 2019 at 2 130 t, which also saw the largest increase of 24.6%.

Annual dynamics of production in Bulgaria in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	14.7%	24.6%	(8.0%)	9.6%

Source: SHEV.io

Exports exercise books from Bulgaria

Exports in kind, t

In 2020, exercise book exports from Bulgaria amounted to 111.3 t, a sharp 54.7% decrease from the previous year. Between 2017 and 2020, exports fell by 64.9%, with an annualized decline of 29.4%. The largest increase was recorded in 2019 at 7.4%.

Annual dynamics of product's exports from Bulgaria in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(27.8%)	7.4%	(54.7%)	(29.4%)

Source: SHEV.io

From 2017 to 2020, Greece (45.8% of exports in kind), Austria (15.1%), and the United Kingdom (11.6%) consistently led the country structure of exports in kind, together accounting for 72.6% of total flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Bulgaria in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

In 2020, exercise book exports from Bulgaria totaled 519 K $ US, a dramatic 57.6% drop compared to the previous year. Between 2017 and 2020, exports decreased by 54.7%, with an annualized decline of 23.2%. The highest value was in 2019 at 1 224 K $ US, which also saw the largest increase of 9.4%.

Annual dynamics of product's exports from Bulgaria in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(2.3%)	9.4%	(57.6%)	(23.2%)

Source: SHEV.io

Throughout 2017-2020, Greece (28.2% of exports in value terms), the United Kingdom (22.2%), and France (14.4%) remained the key destinations for exports in value terms, together representing 64.8% of total flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Bulgaria in value, 2017-2020

Source: SHEV.io

Imports exercise books to Bulgaria

Imports in kind, t

In 2020, exercise book imports into Bulgaria totaled 270.3 t, a substantial 23.2% decrease from 2019. Over the 2017-2020 period, imports fell by 14.4%, with an annualized decline of 5.0%. The peak was in 2019 at 352.1 t, which also saw the largest increase of 11.5%.

Annual dynamics of product's imports to Bulgaria in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	0.0%	11.5%	(23.2%)	(5.0%)

Source: SHEV.io

From 2017 to 2020, Serbia (37.6% of imports in kind), Slovenia (16.8%), and Turkey (15.7%) were the key partners for imports in kind, together accounting for 70.0% of total flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Bulgaria in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

Bulgaria's exercise book imports declined for the second consecutive year. In 2020, imports totaled 527 K $ US, a solid 24.8% decrease from the previous year. Over the 2017-2020 period, imports decreased by 15.7%, with an annualized decline of 5.5%. The highest value was in 2018 at 744 K $ US, which saw the largest increase of 19.1%.

Annual dynamics of product's imports to Bulgaria in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	19.1%	(5.9%)	(24.8%)	(5.5%)

Source: SHEV.io

Throughout 2017-2020, Serbia (31.5% of imports in value terms), Slovenia (16.7%), and Turkey (13.7%) formed the key group of partners for exercise book imports into Bulgaria, jointly representing 61.9% of total flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Bulgaria in value, 2017-2020

Source: SHEV.io