Decaffeinated or roasted coffee market in Romania

Earlier Report Observations

Between 2018 and 2020, the Romanian decaffeinated or roasted coffee market experienced significant transformation as specialty coffee shops rapidly expanded and new brands emerged. Consumer preferences shifted towards freshly roasted, high-quality beans, supported by rising urban purchasing power and a trend of younger consumers starting to drink coffee earlier. The COVID-19 pandemic in 2020 restricted the HoReCa sector but boosted at-home consumption, increasing demand for whole beans and organic coffee, while global raw material and distribution costs began to rise.

From 2021 to 2022, the market's premiumization accelerated with the growth of online sales and convenient 'to go' outlets, making specialty coffee more accessible. Continued consumer education on quality and bean origin further stimulated demand for premium segments like whole beans, capsules, and ready-to-drink variants. This structural shift towards higher-value products, combined with persistent increases in global commodity and logistics costs, drove the market's value upward even as its physical volume saw a slight contraction.

In the subsequent years, the market's physical volume recovered, reaching 55 931 t by 2024, while its value demonstrated consistent growth, climbing to 452.2 million USD. The sustained consumer trend towards premium, diversified coffee formats supported the market's expansion in monetary terms throughout the entire period from 2018 to 2024.

Production decaffeinated or roasted coffee in Romania

In value, 2017-2020, K $ US

In 2020, Romania's output of decaffeinated or roasted coffee was valued at 79 511 thousand US dollars, remaining essentially unchanged from 2019. Over the period from 2017 to 2020, production decreased by 18.4%, with a compound annual growth rate of -6.6%.

Annual dynamics of production in Romania in value, 2017-2020, K $ US

In kind, 2017-2020, t

In 2020, Romania produced 14 145 tonnes of decaffeinated or roasted coffee, showing little change compared to the previous year. Between 2017 and 2020, production declined by 7.4%, which translates to an annualized rate of -2.5%.

Annual dynamics of production in Romania in kind, 2017-2020, t

Exports decaffeinated or roasted coffee from Romania

Exports in kind, t

After two years of growth, Romania's exports of decaffeinated or roasted coffee declined in 2020. Shipments totaled 1 620 tonnes, marking a solid decrease of 12.5% from 2019. Over the 2017-2020 period, exports increased by 23.1%, with an annualized growth rate of 7.2%. The peak was recorded in 2019 at 1 852 tonnes, which also saw the largest annual increase of 34.6%.

Annual dynamics of product's exports from Romania in kind, 2017-2020, t

From 2017 to 2020, Bulgaria, Slovakia, and Poland were the leading destinations for Romania's decaffeinated or roasted coffee exports in volume terms. Bulgaria accounted for 23.8% of exports, Slovakia for 17.3%, and Poland for 12.6%, together making up 53.8% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Romania in kind, 2017-2020

Exports in value, M $ US

In 2020, Romania's decaffeinated or roasted coffee exports were valued at 11.9 million US dollars, down 7.3% year-over-year. Over the 2017-2020 period, exports increased by 3.7%, with a compound annual growth rate of 1.2%. The lowest value was recorded in 2018 at 10.6 million US dollars, which also saw the largest annual decline of 7.8%. The highest value was in 2019 at 12.8 million US dollars, with the largest annual increase of 21.2%.

Annual dynamics of product's exports from Romania in value, 2017-2020, M $ US

Between 2017 and 2020, Bulgaria, Poland, and Slovakia remained the top buyers of Romania's decaffeinated or roasted coffee in value terms. Bulgaria led with 26.9% of exports, followed by Poland at 13.6% and Slovakia at 10.8%, collectively accounting for 51.3% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Romania in value, 2017-2020

Imports decaffeinated or roasted coffee to Romania

Imports in kind, t

Romania's imports of decaffeinated or roasted coffee increased for the third consecutive year in 2020. Volumes reached 41 251 tonnes, up 13.4% from 2019. Over the 2017-2020 period, imports grew by 32.1%, with an annualized rate of 9.7%.

Annual dynamics of product's imports to Romania in kind, 2017-2020, t

From 2017 to 2020, Germany, Bulgaria, and Italy were the main sources for Romania's decaffeinated or roasted coffee imports in volume terms. Germany contributed 30.8% of imports, Bulgaria 26.7%, and Italy 21.4%, together representing 78.9% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Romania in kind, 2017-2020

Imports in value, M $ US

In 2020, Romania imported approximately 224.2 million US dollars worth of decaffeinated or roasted coffee, a notable rise of 13.5% compared to the prior year. Between 2017 and 2020, imports increased by 24.9%, with an annualized growth rate of 7.7%. The largest annual decline occurred in 2019 at 1.8%.

Annual dynamics of product's imports to Romania in value, 2017-2020, M $ US

During 2017-2020, Germany, Bulgaria, and Italy continued to be the primary suppliers of decaffeinated or roasted coffee to Romania in value terms. Germany accounted for 29.1% of imports, Bulgaria for 24.9%, and Italy for 22.1%, jointly forming 76.1% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Romania in value, 2017-2020