Cotton bed linen market in Austria

Earlier Report Observations

Between 2018 and 2020, the Austrian cotton bed linen market experienced notable fluctuations. In physical terms, consumption fell from 6 648 t in 2018 to 6 222 t in 2019, then recovered to 6 568 t in 2020. In value, the market declined from $84.6 million to $74.4 million, then rose to $76.9 million. The 2019 drop was linked to altered buyer behavior and rising online competition, while the 2020 rebound was fueled by COVID-19-driven digitalization, which expanded e-commerce, and by heightened demand for sustainable materials such as organic cotton and Tencel.

From 2021 to 2022, sustainability and digitalization continued to shape the market. In 2021, GOTS-certified organic cotton and eco-friendly dyeing processes gained prominence, and market players invested in digital business models and omnichannel distribution. The following year saw further expansion of e-commerce platforms and direct sales channels, alongside innovations in sleep technology and environmentally friendly materials.

Production cotton bed linen in Austria

In value, 2017-2020, K $ US

Austria's cotton bed linen production has declined for the second year in a row. In 2020, output was valued at 13 180 thousand US dollars, marking a 6.3% decrease from the previous year. Looking at the period from 2017 to 2020, production fell by 14.8%, which translates to an annualized decline of 5.2%. The highest production value was recorded in 2018 at 17 627 thousand US dollars. The most significant drop occurred in 2019, with a 20.2% decrease, while the largest increase was in 2018, at 14.0%.

Annual dynamics of production in Austria in value, 2017-2020, K $ US

In kind, 2017-2020, t

Austria's cotton bed linen production has decreased for the second consecutive year. In 2020, the country produced 617.3 tonnes, representing a 7.4% year-over-year decline. Over the period from 2017 to 2020, however, production actually increased by 24.5%, averaging a 7.6% annual growth rate. The peak production volume was in 2018, reaching 752.1 tonnes. The most substantial decrease was in 2019, at 11.4%, while the largest increase was also in 2018, with a 51.7% rise.

Annual dynamics of production in Austria in kind, 2017-2020, t

Exports cotton bed linen from Austria

Exports in kind, t

In 2020, Austria's cotton bed linen exports totaled 4 878 tonnes, reflecting a significant 15.5% contraction compared to 2019. From 2017 to 2020, exports decreased by 8.6%, with a compound annual growth rate (CAGR) of -3.0%. The lowest export volume was recorded in 2018 at 4 673 tonnes, while the highest was in 2019 at 5 774 tonnes. The most notable increase occurred in 2019, with a 23.6% rise.

Annual dynamics of product's exports from Austria in kind, 2017-2020, t

Between 2017 and 2020, Poland, Germany, and Czechia were the primary markets for Austria's cotton bed linen exports in volume terms. Poland accounted for 39.6% of exports, Germany for 11.7%, and Czechia for 11.4%. Together, these three countries represented 62.7% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Austria in kind, 2017-2020

Exports in value, M $ US

In 2020, Austria's cotton bed linen exports amounted to 44.8 million US dollars, showing a 9.6% reduction from the previous year. Over the period from 2017 to 2020, exports declined by 8%, averaging an annual decrease of 2.7%. The lowest export value was in 2018 at 43.9 million US dollars, while the highest was in 2019 at 49.6 million US dollars. The largest decline occurred in 2018, with a 9.9% drop, and the largest increase was in 2019, at 12.9%.

Annual dynamics of product's exports from Austria in value, 2017-2020, M $ US

From 2017 to 2020, Poland, Germany, and Czechia remained the key partners for Austria's cotton bed linen exports in value terms. Poland held a 31.6% share, Germany 20.6%, and Czechia 10.7%. Collectively, these three countries accounted for 62.9% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Austria in value, 2017-2020

Imports cotton bed linen to Austria

Imports in kind, t

In 2020, Austria's cotton bed linen imports reached 10 829 tonnes, indicating a 4.4% decline from 2019. Between 2017 and 2020, imports decreased by 6.4%, with an annualized rate of -2.2%. The lowest import volume was in 2018 at 10 569 tonnes. The most significant decrease was also in 2018, at 8.6%, while the largest increase was in 2019, with a 7.2% rise.

Annual dynamics of product's imports to Austria in kind, 2017-2020, t

During 2017–2020, Pakistan, Germany, and Turkey were the main suppliers of cotton bed linen to Austria in volume terms. Pakistan contributed 41.8% of imports, Germany 18.2%, and Turkey 12.0%. Together, these three countries made up 72.0% of total import volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Austria in kind, 2017-2020

Imports in value, M $ US

Austria's cotton bed linen imports have declined for the third year in a row. In 2020, imports stood at 108.6 million US dollars, showing a 1.3% drop from the previous year. From 2017 to 2020, imports decreased by 4.3%, averaging an annual decline of 1.4%.

Annual dynamics of product's imports to Austria in value, 2017-2020, M $ US

Throughout 2017–2020, Pakistan, Germany, and Turkey remained the key sources for Austria's cotton bed linen imports in value terms. Pakistan accounted for 32.6% of imports, Germany for 22.5%, and Turkey for 14.5%. Combined, these three countries represented 69.6% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Austria in value, 2017-2020