Chocolate bars market in Estonia

Earlier Report Observations

From 2018 to 2020, the Estonian chocolate bar market volume declined from 5 128 t to 4 711 t. The drop in 2020 was primarily due to the COVID-19 pandemic, which disrupted supply chains and production. During this period, new regulations on product composition and labeling were implemented, requiring manufacturers to adapt their ingredients and packaging.

The market rebounded in 2021, growing by 18.5% to 5 583 t. This recovery was driven by the entry of new craft chocolate producers like Chocolala, offering unique handmade products, and sustained consumer interest in premium and healthier options. In 2022, volume dipped slightly to 5 360 t as the lingering effects of the pandemic continued to affect logistics and operations.

By 2023, market volume reached 5 680 t, but fell to 4 912 t in 2024, a 13.5% decrease. Despite the volume contraction, the market value rose consistently from 2021 onward, reaching 55.5 million USD in 2024, indicating a shift toward higher-priced chocolate bars.

Production chocolate bars in Estonia

In value, 2018-2021, K $ US

Following a two-year decline, Estonia's chocolate bar production volume rebounded. In 2021, the output of chocolate bars was valued at 28 227 thousand US dollars, marking a 29.3% increase compared to the previous year. Over the period from 2018 to 2021, production grew by 3%, with a compound annual growth rate of 1.0%. The lowest value was recorded in 2020 at 21 830 thousand US dollars, while the largest decline occurred in 2019, dropping by 13.2%.

Annual dynamics of production in Estonia in value, 2018-2021, K $ US

In kind, 2018-2021, t

After a two-year decline, Estonia's chocolate bar production saw an upturn. In 2021, 3 090 tonnes of chocolate bars were produced, representing a 20.5% increase from the previous year. Between 2018 and 2021, production rose by 10.3%, equating to an annualized growth rate of 3.3%. The lowest production level was in 2020 at 2 565 tonnes, with the largest decline also occurring that year at 6.3%.

Annual dynamics of production in Estonia in kind, 2018-2021, t

Exports chocolate bars from Estonia

Exports in kind, t

In 2021, Estonia exported 1 485 tonnes of chocolate bars, up by 4.4% compared to the previous year. From 2018 to 2021, exports increased by 6.6%, with an annualized growth rate of 2.1%. The peak export volume was recorded in 2019 at 1 527 tonnes. The largest decline occurred in 2020, falling by 6.9%, while the largest increase was in 2019, rising by 9.6%.

Annual dynamics of product's exports from Estonia in kind, 2018-2021, t

Between 2018 and 2021, Latvia was the leading destination for Estonia's chocolate bar exports in volume terms, accounting for 76.8% of total flows, with the remainder distributed among other trading partners.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Estonia in kind, 2018-2021

Exports in value, K $ US

In 2021, Estonia's chocolate bar exports in value terms reached 8 300 thousand US dollars, showing a strong year-over-year increase of 12.6%. From 2018 to 2021, exports grew by 6.4%, with an annualized rate of 2.1%. The lowest value was in 2020 at 7 369 thousand US dollars, and the largest decline also occurred that year, dropping by 8.1%.

Annual dynamics of product's exports from Estonia in value, 2018-2021, K $ US

From 2018 to 2021, Latvia and Finland were the top markets for Estonia's chocolate bar exports in value terms, together accounting for 81.8% of total flows, while other partners played a supplementary role.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Estonia in value, 2018-2021

Imports chocolate bars to Estonia

Imports in kind, t

Following a two-year decline, Estonia's chocolate bar imports in volume terms increased. In 2021, imports stood at 3 978 tonnes, up by 11.5% compared to 2020. Between 2018 and 2021, imports rose by 6.9%, with an annualized growth rate of 2.3%. The lowest import volume was in 2020 at 3 568 tonnes, and the largest decline also occurred that year, falling by 2.8%.

Annual dynamics of product's imports to Estonia in kind, 2018-2021, t

The country composition of Estonia's chocolate bar imports in volume terms from 2018 to 2021 was dispersed. Poland, Finland, and Latvia accounted for 17.4%, 15.3%, and 11.7% of imports, respectively, together forming just 44.4% of total flows, with the remaining 55.6% split among a wide range of other destinations.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Estonia in kind, 2018-2021

Imports in value, K $ US

After a two-year decrease, Estonia's chocolate bar imports in value terms rebounded. In 2021, imports reached 26 321 thousand US dollars, reflecting a strong year-over-year uptick of 13.9%. From 2018 to 2021, imports increased by 3.7%, with an annualized growth rate of 1.2%. The lowest value was recorded in 2020 at 23 105 thousand US dollars, and the largest decline also occurred that year, dropping by 4.7%.

Annual dynamics of product's imports to Estonia in value, 2018-2021, K $ US

The country composition of Estonia's chocolate bar imports in value terms from 2018 to 2021 was dispersed. Poland, Finland, and Latvia accounted for 19.2%, 14.2%, and 9.0% of imports, respectively, together forming just 42.3% of total flows, with the remaining 57.7% split among a wide range of other destinations.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Estonia in value, 2018-2021