Chocolate bars market in Denmark

Earlier Report Observations

Between 2018 and 2021, the market volume for chocolate bars in Denmark increased from 16 488 t to 20 260 t. This expansion was supported by a consumer trend toward purchasing higher-quality chocolate, with the domestic industry consisting of around 140 manufacturers. Already high annual consumption of approximately 6 kg per person and growing demand for organic and sustainably produced chocolate, emphasizing supply chain transparency, further stimulated market growth.

Market volume continued to rise, reaching 23 129 t by 2023. This period saw increased interest in premium chocolate products, where small craft brands focused on quality, texture, and story, alongside the steady presence of low- and mid-priced segments. The anticipation of higher demand for ethically produced and plant-based chocolate, with a focus on transparent sourcing and dairy alternatives, contributed to heightened import and production activity.

In 2024, market volume declined to 20 352 t, yet the market value rose to 248.2 million US dollars, reflecting a significant price increase of about 20% driven by global climate changes adversely affecting cocoa production and raising raw material costs. Danish consumers increasingly engaged in cross-border shopping due to price differences, particularly sugar taxes compared to Germany. The abolition of the chocolate tax in the 2025 Finance Law is expected to alter future market dynamics.

Production chocolate bars in Denmark

In value, 2018-2021, M $ US

Denmark's chocolate bar production value increased for the second consecutive year. In 2021, output was valued at 105.9 million US dollars, marking a 5.2% gain over the previous year. Production grew by 3.3% between 2018 and 2021, equivalent to an annualized rate of 1.1%. The lowest value was recorded in 2019 at 94.3 million US dollars, which saw the largest decline of 8.0%. In contrast, 2020 experienced the largest increase of 6.8%.

Annual dynamics of production in Denmark in value, 2018-2021, M $ US

In kind, 2018-2021, t

After two years of growth, Denmark's chocolate bar production in volume terms declined. In 2021, output was 7 519 tonnes, remaining nearly unchanged from 2020. Between 2018 and 2021, production increased by 15.4%, translating to an annualized rate of 4.9%. The peak was reached in 2020 at 7 557 tonnes, which also saw the largest increase of 14.1%.

Annual dynamics of production in Denmark in kind, 2018-2021, t

Exports chocolate bars from Denmark

Exports in kind, t

Chocolate bar exports from Denmark increased for the second consecutive year. In 2021, Denmark exported 7 503 tonnes, showing a solid uptick of 10.1% compared to 2020. Between 2018 and 2021, exports grew by 21.4%, equivalent to an annualized rate of 6.7%. The lowest volume was recorded in 2019 at 5 448 tonnes, which experienced the largest decline of 11.9%. In contrast, 2020 saw the largest increase of 25.1%.

Annual dynamics of product's exports from Denmark in kind, 2018-2021, t

From 2018 to 2021, Germany, Sweden, and Norway consistently remained the main destinations for chocolate bar exports in volume terms. Germany accounted for 30.6% of exports, Sweden for 25.9%, and Norway for 10.9%, together representing 67.4% of total flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Denmark in kind, 2018-2021

Exports in value, M $ US

Chocolate bar exports from Denmark in value terms increased for the second consecutive year. In 2021, exports totaled 69.8 million US dollars, showing a dramatic rise of 25.3% compared to 2020. Over the period 2018-2021, exports grew by 27.7%, with a compound annual growth rate of 8.5%. The lowest value was recorded in 2019 at 47.3 million US dollars, which saw the largest decline of 13.5%.

Annual dynamics of product's exports from Denmark in value, 2018-2021, M $ US

From 2018 to 2021, Germany, Sweden, and Norway made the biggest contributions to chocolate bar exports in value terms. Germany accounted for 29.9% of exports, Sweden for 23.4%, and Norway for 14.3%, jointly representing 67.6% of total flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Denmark in value, 2018-2021

Imports chocolate bars to Denmark

Imports in kind, t

Foreign chocolate bar supplies to Denmark increased for the third consecutive year. In 2021, Denmark imported approximately 20 244 tonnes, marking a measured rise of 5.4% compared to 2020. Over the period 2018-2021, imports grew by 25.3%, with a compound annual growth rate of 7.8%.

Annual dynamics of product's imports to Denmark in kind, 2018-2021, t

From 2018 to 2021, Germany, Sweden, and the Netherlands stood out as the main sources for chocolate bar imports in volume terms. Germany accounted for 37.1% of imports, Sweden for 30.5%, and the Netherlands for 9.1%, together representing 76.8% of total flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Denmark in kind, 2018-2021

Imports in value, M $ US

Denmark's chocolate bar import value increased for the third consecutive year. In 2021, imports totaled 152.6 million US dollars, corresponding to a controlled rise of 9.5% compared to the previous year. Between 2018 and 2021, imports grew by 17.5%, equivalent to an annualized rate of 5.5%.

Annual dynamics of product's imports to Denmark in value, 2018-2021, M $ US

Throughout 2018 to 2021, Germany, Sweden, and the Netherlands formed the key group of partners for chocolate bar imports in value terms to Denmark. Germany accounted for 42.9% of imports, Sweden for 28.9%, and the Netherlands for 7.8%, jointly representing 79.6% of total flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Denmark in value, 2018-2021