Chicken meat and offal market in New Zealand

Earlier Report Observations

The New Zealand chicken meat and offal market, entirely supplied by domestic production due to strict import controls, experienced volatility between 2018 and 2023. After a high of 222.8 thousand tonnes in 2018, the market volume contracted over the next two years. The COVID-19 pandemic in 2020 disrupted market dynamics, contributing to a decline in the market size to 205.7 thousand tonnes. Throughout this period, consumer preference consistently favored fresh over frozen poultry meat, accounting for 75-80% of sales.

Market volume recovered from 2021 onward, reaching 213 thousand tonnes in 2023. This growth was supported by rising per capita chicken consumption, reaching approximately 43 kg, alongside increasing export earnings. In October 2022, the Animal Products Amendment Regulations formalized definitions and standards for breeder chickens, broiler chickens, and producers, strengthening the regulatory framework for the poultry sector.

Production chicken meat and offal in New Zealand

In kind, 2018-2021, K t

Top producers of chicken meat and offal, 2018-2021

World map of production of chicken meat and offal, 2018-2021

Chicken meat and offal production in New Zealand increased in 2021, following a two-year decline. The country produced 224.4 thousand tonnes, marking a moderate 3.3% rise compared to 2020. Over the 2018-2021 period, production decreased by 6.7%, with a compound annual growth rate of 2.3%. The lowest output was recorded in 2020 at 217.2 thousand tonnes, while the largest decline occurred in 2019 with a 6.1% drop.

Annual dynamics of production in New Zealand in kind, 2018-2021, K t

In value, 2018-2021, M $ US

New Zealand's chicken meat and offal production value rose in 2021 after two years of decline. Output was valued at 511.2 million US dollars, representing a significant 16.2% year-over-year increase. From 2018 to 2021, production value decreased by 13.8%, with a compound annual growth rate of 4.8%. The minimum value was recorded in 2020 at 439.9 million US dollars, which also saw the largest decline of 16.6%.

Annual dynamics of production in New Zealand in value, 2018-2021, M $ US

Exports chicken meat and offal from New Zealand

Exports in kind, t

New Zealand's chicken meat and offal export volume increased in 2021, ending a two-year drop. Exports reached 12 313 tonnes, showing a 7.3% year-over-year growth. Between 2018 and 2021, exports decreased by 30.2%, equating to an 11.3% annualized rate. The lowest volume was recorded in 2020 at 11 480 tonnes, which also experienced the largest decline of 21.3%.

Annual dynamics of product's exports from New Zealand in kind, 2018-2021, t

From 2018 to 2021, Papua New Guinea, Fiji, and Australia remained the primary buyers of chicken meat and offal from New Zealand. Papua New Guinea accounted for 31.0% of exports in kind, Fiji for 28.2%, and Australia for 15.4%. Together, these three markets formed 74.6% of total exports in kind.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from New Zealand in kind, 2018-2021

Exports in value, K $ US

New Zealand's chicken meat and offal export value increased in 2021 after a two-year drop. Exports totalled 28 051 thousand US dollars, showing a notable 20.6% rise compared to the previous year. Between 2018 and 2021, export value decreased by 35.6%, with an annualized rate of 13.6%. The minimum value was recorded in 2020 at 23 251 thousand US dollars, which also saw the largest decline of 31.9%.

Annual dynamics of product's exports from New Zealand in value, 2018-2021, K $ US

From 2018 to 2021, three key markets—Papua New Guinea, Australia, and Fiji—collectively absorbed 67.9% of the total export value of chicken meat and offal from New Zealand.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from New Zealand in value, 2018-2021

Imports chicken meat and offal to New Zealand

Imports in kind, t

New Zealand's imported chicken meat and offal volumes declined for the second consecutive year in 2021. The country imported 2 tonnes, which is 82.5% less than the previous year. Between 2019 and 2021, imports decreased by 89.7%, equating to a 53.1% annualized rate.

Annual dynamics of product's imports to New Zealand in kind, 2018-2021, t

From 2018 to 2021, the Netherlands was the largest source for imports in kind of chicken meat and offal to New Zealand, accounting for 59.1% of total flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to New Zealand in kind, 2018-2021

Imports in value, K $ US

The import market showed volatility over the observed period. Imports peaked in 2020 at 81 thousand US dollars and fell to a low of 7 thousand US dollars in 2021, representing an 11.7-fold difference. In 2021, New Zealand imported 7 thousand US dollars of chicken meat and offal, marking a sharp 91.5% decrease year-over-year. The largest increase was recorded in 2020 with a 235.6% rise.

Annual dynamics of product's imports to New Zealand in value, 2018-2021, K $ US

Throughout 2018 to 2021, the Netherlands remained the principal supplier of chicken meat and offal to New Zealand in value terms, taking 21.5% of total imports.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to New Zealand in value, 2018-2021