Carpets and rugs market in Estonia

Earlier Report Observations

The Estonian carpet and rug market began the period with the implementation of the EU Services Directive, facilitating the free movement of goods, and the Consumer Protection Act, which supported market stability. However, in 2020, the COVID-19 pandemic disrupted supply chains and free movement of goods across Europe, leading to a 17.1% drop in market size to 13 310 thousand US dollars.

A sharp recovery followed in 2021, with the market growing 31.6% to 17 517 thousand US dollars, supported by the Estonian government's Recovery and Resilience Plan aimed at boosting companies' global competitiveness through innovation and investment. Subsequent years saw market stabilization influenced by EU sustainability regulations and the Green Deal package, which increased demand for eco-friendly products, and the growth of social media influencer marketing, which shifted consumer preferences and marketing strategies. By 2024, the market volume reached 18 949 thousand US dollars.

Production carpets and rugs in Estonia

In value, 2018-2021, K $ US

Following a two-year decline, Estonia's carpet and rug production rebounded in value terms. In 2021, output reached 18 764 thousand US dollars, representing a 26.7% increase from the previous year. However, looking at the broader period from 2018 to 2021, production decreased by 8.2%, which translates to an average annual decline of 2.8%. The lowest value was recorded in 2020 at 14 815 thousand US dollars, with that year also seeing the largest drop of 16.5%.

Annual dynamics of production in Estonia in value, 2018-2021, K $ US

In kind, 2018-2021, K m²

After two consecutive years of contraction, Estonia's carpet and rug production volume showed signs of recovery. In 2021, the country produced 1 782 thousand square meters, marking a 26.5% rise compared to 2020. Over the 2018-2021 period, production fell by 15.2%, corresponding to a compound annual growth rate of -5.3%. The volume hit its lowest point in 2020 at 1 409 thousand square meters, with the steepest decline of 22.4% occurring that same year.

Annual dynamics of production in Estonia in kind, 2018-2021, K m²

Exports carpets and rugs from Estonia

Exports in kind, K m²

Estonia's carpet and rug export volume turned upward after a two-year slide. In 2021, exports totaled 1 154 thousand square meters, an 8.1% increase from the previous year. Despite this recent gain, exports decreased by 25.3% over the 2018-2021 timeframe, with a compound annual decline of 9.3%. The export volume reached its minimum in 2020 at 1 067 thousand square meters, and the most significant drop of 22.7% was also recorded that year.

Annual dynamics of product's exports from Estonia in kind, 2018-2021, K m²

From 2018 to 2021, Czechia, Sweden, and Poland emerged as the primary destinations for Estonia's carpet and rug exports in volume terms. Czechia accounted for 40.6% of exports, Sweden for 17.8%, and Poland for 14.4%. Together, these three markets represented 72.8% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Estonia in kind, 2018-2021

Exports in value, K $ US

Estonia's carpet and rug export value rebounded in 2021 after two years of decline. Exports amounted to 12 803 thousand US dollars, a 12.6% increase from the previous year. Over the 2018-2021 period, however, export value decreased by 16.4%, equating to a compound annual decline of 5.8%. The lowest value was recorded in 2020 at 11 372 thousand US dollars, while the largest decline of 14.4% occurred in 2019.

Annual dynamics of product's exports from Estonia in value, 2018-2021, K $ US

During the 2018-2021 period, Czechia, Sweden, and Finland stood out as the key markets for Estonia's carpet and rug exports in value terms. Czechia represented 26.3% of exports, Sweden 23.0%, and Finland 9.0%. Collectively, these three countries accounted for 58.3% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Estonia in value, 2018-2021

Imports carpets and rugs to Estonia

Imports in kind, K m²

Estonia's carpet and rug import volume saw growth in 2021, reaching 1 092 thousand square meters, a 9.9% increase from 2020. Over the 2018-2021 period, imports decreased by 5.5%, with an average annual decline of 1.9%. The import volume was at its lowest in 2020 at 994 thousand square meters, while it peaked in 2019 at 1 186 thousand square meters. The most substantial decline of 16.2% was recorded in 2020.

Annual dynamics of product's imports to Estonia in kind, 2018-2021, K m²

From 2018 to 2021, Estonia's import sources for carpets and rugs in volume terms were highly diversified. The Netherlands accounted for 20.3% of imports, Belgium for 15.3%, and China for 11.1%. Together, these three countries represented only 46.8% of total import flows, with the remaining 53.2% coming from a wide range of smaller markets.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Estonia in kind, 2018-2021

Imports in value, K $ US

Estonia's carpet and rug import value increased notably in 2021, reaching 11 557 thousand US dollars, a 17.1% rise compared to the previous year. Over the 2018-2021 period, imports grew by 6.8%, with an average annual increase of 2.2%. The import value was at its lowest in 2020 at 9 867 thousand US dollars, and the largest decline of 13.6% was also recorded that year.

Annual dynamics of product's imports to Estonia in value, 2018-2021, K $ US

Between 2018 and 2021, Estonia's import partners for carpets and rugs in value terms were quite broad. The Netherlands accounted for 21.9% of imports, Belgium for 14.9%, and China for 8.3%. Together, these three countries represented only 45.1% of total import flows, indicating a diverse sourcing landscape.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Estonia in value, 2018-2021