Men's knitted underwear and nightwear market in Estonia

Earlier Report Observations

The market for men's knitted underwear and nightwear in Estonia stood at 929 thousand units in 2018. It grew to 1 165 thousand units in 2019, a rise supported by the entry of new players offering a wider product range, including large sizes, and a shift in consumer preferences toward comfortable, functional materials like breathable fabrics. The market volume then contracted to 1 048 thousand units in 2020 as the COVID-19 pandemic caused temporary production closures and supply chain disruptions, despite increased consumer demand for homewear like dressing gowns and pajamas.

A sharp rebound followed in 2021, with the market reaching 1 500 thousand units. This surge was driven by major companies investing in production capacity and developing new segments such as functional nightwear, alongside a broader industry emphasis on sustainability and eco-friendly materials. In 2022, the market experienced a slight stabilization at 1 463 thousand units, coinciding with the introduction of new product segments blending comfort and style, and continued government policy support for local production and sustainable materials.

After declining to 1 249 thousand units in 2023, the market recovered to 1 550 thousand units in 2024, indicating a return to growth and expanded consumption.

Production men's knitted underwear and nightwear in Estonia

In value, 2018-2021, K $ US

Estonia's production of men's knitted underwear and nightwear has grown for the second year in a row. In 2021, output reached 1 132 K $ US, marking a 46.0% increase compared to 2020. Over the 2018-2021 period, production rose by 40.7%, with an average annual growth rate of 12.1%. The lowest value was recorded in 2019 at 717 K $ US, which also saw the largest decline of 10.9%.

Annual dynamics of production in Estonia in value, 2018-2021, K $ US

In kind, 2018-2021, K unit

Estonia's production volume of men's knitted underwear and nightwear has increased for the second consecutive year. In 2021, 201.6 K units were produced, representing a 47.0% rise from the previous year. From 2018 to 2021, production grew by 39%, with an average annual growth rate of 11.6%. The minimum volume was recorded in 2019 at 136.0 K units, which also experienced the largest decline of 6.2%.

Annual dynamics of production in Estonia in kind, 2018-2021, K unit

Exports men's knitted underwear and nightwear from Estonia

Exports in kind, K unit

In 2021, Estonia's exports of men's knitted underwear and nightwear reached 649 K units, showing a sharp increase of 27.5% compared to 2020. Between 2018 and 2021, exports decreased by 4.1%, equivalent to an annualized decline of 1.4%. The lowest export volume was recorded in 2020 at 509 K units, which saw the largest drop of 28.6%, while the peak was in 2019 at 713 K units.

Annual dynamics of product's exports from Estonia in kind, 2018-2021, K unit

From 2018 to 2021, Norway, Latvia, and Finland were the main destinations for Estonia's exports of men's knitted underwear and nightwear in volume terms. Norway accounted for 56.7% of exports, Latvia for 9.8%, and Finland for 9.0%, together making up 75.5% of total exports.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Estonia in kind, 2018-2021

Exports in value, K $ US

Estonia's exports of men's knitted underwear and nightwear in value terms amounted to 6 616 K $ US in 2021, representing a dramatic gain of 40.7% compared to 2020. Over the 2018-2021 period, exports increased by 22.3%, with an average annual growth rate of 6.9%. The minimum value was recorded in 2020 at 4 704 K $ US, which also saw the largest decline of 23.0%.

Annual dynamics of product's exports from Estonia in value, 2018-2021, K $ US

From 2018 to 2021, Norway, Latvia, and Lithuania were the primary destinations for Estonia's exports in value terms. Norway accounted for 65.9% of exports, Latvia for 12.0%, and Lithuania for 9.2%, together comprising 87.1% of total exports.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Estonia in value, 2018-2021

Imports men's knitted underwear and nightwear to Estonia

Imports in kind, K unit

In 2021, Estonia's imports of men's knitted underwear and nightwear totaled 1 948 K units, which is 37.2% higher than in 2020. Between 2018 and 2021, imports increased by 33.4%, with an average annual growth rate of 10.1%. The lowest import volume was recorded in 2020 at 1 420 K units, which also experienced the largest decline of 18.5%.

Annual dynamics of product's imports to Estonia in kind, 2018-2021, K unit

From 2018 to 2021, China, Bangladesh, and Poland were the leading suppliers of men's knitted underwear and nightwear to Estonia in volume terms. China accounted for 25.2% of imports, Bangladesh for 19.4%, and Poland for 11.2%, together representing 55.8% of total imports.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Estonia in kind, 2018-2021

Imports in value, K $ US

Estonia imported approximately 8 900 K $ US of men's knitted underwear and nightwear in 2021, constituting a steep gain of 53.7% compared to 2020. Over the 2018-2021 period, imports rose by 45.5%, with an average annual growth rate of 13.3%. The minimum value was recorded in 2020 at 5 789 K $ US, which also saw the largest decline of 12.7%.

Annual dynamics of product's imports to Estonia in value, 2018-2021, K $ US

From 2018 to 2021, the Netherlands, China, and Bangladesh stood out as the main sources of imports in value terms. The Netherlands accounted for 24.1% of imports, China for 19.9%, and Bangladesh for 12.9%, together making up 56.9% of total import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Estonia in value, 2018-2021