Market research

Brown rice market in Europe

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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"Europe" region includes following countries:

Albania

Andorra

Bosnia and Herzegovina

Croatia

Gibraltar

Greece

the Holy See

Italy

Malta

Montenegro

Portugal

San Marino

Serbia

Slovenia

Spain

North Macedonia

Bulgaria

Belarus

Czechia

Hungary

Moldova

Poland

Romania

Russia

Slovakia

Ukraine

Denmark

Estonia

Faroe Islands

Finland

Åland Islands

Iceland

Ireland

Latvia

Lithuania

Norway

Sweden

the United Kingdom

Isle of Man

Austria

Belgium

France

Germany

Liechtenstein

Luxembourg

Monaco

the Netherlands

Switzerland

Earlier Report Observations

The brown rice market in Europe expanded from 926 thousand tonnes in 2018 to 1 395 thousand tonnes in 2020. This growth was supported by increased competition and market expansion following the acquisition of the Woodland rice mill in California by Farmers' Rice Cooperative in November 2020, which aimed to boost brown rice production.

After reaching a peak in 2020, the market volume contracted to 1 171 thousand tonnes in 2021 before rebounding to a period high of 1 414 thousand tonnes in 2022.

In 2023, the market declined to 1 169 thousand tonnes. During this time, growing consumer awareness of prebiotics and fiber-rich foods, along with health-conscious trends and plant-based diets, continued to shape the long-term demand landscape for brown rice in Europe.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Europe
  1. 5.1.1. Annual dynamics of production in Europe in kind, 2018-2023, K t
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data*)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's imports to Albania in kind, 2018-2024, K t
    2. 6.1.2.2. Dynamics of product's imports in kind to Albania by countries, 2018-2024, K t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Albania in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Albania by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Albania, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Albania by countries, 2018-2024, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's imports to Albania in kind, 2018-2024, K t
    2. 6.2.2.2. Dynamics of product's imports in kind to Albania by countries, 2018-2024, K t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Albania in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Albania by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Albania, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Albania by countries, 2018-2024, $ US/t
7. Exports
1. 7.1. Exports (Direct Data*)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's exports from Albania in kind, 2018-2024, K t
    2. 7.1.2.2. Dynamics of product's exports in kind from Albania by countries, 2018-2024, K t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Albania in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Albania by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Albania, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Albania by countries, 2018-2024, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's exports from Albania in kind, 2018-2024, K t
    2. 7.2.2.2. Dynamics of product's exports in kind from Albania by countries, 2018-2024, K t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Albania in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Albania by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Albania, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Albania by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production brown rice in Europe

In kind, 2017-2020, K t

Top producers of brown rice, 2017-2020

Source: SHEV.io

World map of production of brown rice, 2017-2020

Source: SHEV.io

Brown rice production in Europe has declined for the second year in a row. In 2020, Europe produced 161.7 thousand tonnes of brown rice, which represents a significant year-over-year decrease of 36.9%. Looking at the period from 2017 to 2020, production fell by 29.5%, translating to an annualized decline rate of 11.0%. The highest production level was recorded in 2018 at 263.3 thousand tonnes, which also saw the largest annual increase of 14.9%.

Annual dynamics of production in Europe in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	14.9%	(2.7%)	(36.9%)	(11.0%)

Source: SHEV.io

In value, 2017-2020, M $ US

The value of brown rice production in Europe has also dropped for the second consecutive year. In 2020, Europe's brown rice output was valued at 257.3 million US dollars, marking a substantial 18.4% decrease compared to the previous year. From 2017 to 2020, production value declined by 3.7%, equivalent to an annualized rate of 1.3%. The peak value occurred in 2018 at 320.7 million US dollars, which also experienced the largest annual increase of 20.0%.

Annual dynamics of production in Europe in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	20.0%	(1.6%)	(18.4%)	(1.3%)

Source: SHEV.io

Exports brown rice from Europe

Exports in kind, K t

Brown rice export volumes from Europe have decreased for the second year running. In 2020, exports amounted to 179 thousand tonnes, showing a modest decline of 5.4% from the previous year. The highest export volume was recorded in 2018 at 205 thousand tonnes, which saw the largest annual increase of 13.0%. The most significant annual decrease occurred in 2019, with a drop of 7.5%.

Annual dynamics of product's exports from Europe in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	13.0%	(7.5%)	(5.4%)	(0.4%)

Source: SHEV.io

Between 2017 and 2020, Turkey, Switzerland, and Israel were the main destinations for Europe's brown rice exports in volume terms. Turkey accounted for 7.0% of exports, Switzerland for 2.3%, and Israel for 0.6%. Together, these three countries represented 9.8% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Europe in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

In 2020, the value of brown rice exports from Europe reached 286 million US dollars, reflecting a strong 22.4% increase compared to 2019. Over the 2017-2020 period, export value grew by 34.9%, with a compound annual growth rate of 10.5%. The largest annual decline was recorded in 2019, with a decrease of 6.6%.

Annual dynamics of product's exports from Europe in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	18.0%	(6.6%)	22.4%	10.5%

Source: SHEV.io

From 2017 to 2020, Turkey, Switzerland, and the United States were the key markets for Europe's brown rice exports in value terms. Together, these three countries accounted for 7.0% of total export flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Europe in value, 2017-2020

Source: SHEV.io

Imports brown rice to Europe

Imports in kind, K t

Brown rice imports into Europe have increased for the second consecutive year. In 2020, imports reached 1 412 thousand tonnes, up by 12.9% from the previous year. Between 2017 and 2020, import volumes grew by 36.3%, equating to an annualized increase of 10.9%. The lowest import volume was recorded in 2018 at 868 thousand tonnes, which also saw the largest annual decline of 16.2%. The most significant annual increase occurred in 2019, with a jump of 44.1%.

Annual dynamics of product's imports to Europe in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(16.2%)	44.1%	12.9%	10.9%

Source: SHEV.io

During the 2017-2020 period, Pakistan, India, and Guyana were notable suppliers of brown rice to Europe in volume terms, though their combined share was not dominant. Pakistan accounted for 20.4% of imports, India for 18.6%, and Guyana for 9.9%. Together, these three countries represented 48.9% of total import volumes.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Europe in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

The value of brown rice imports into Europe has risen for the second year in a row. In 2020, Europe imported brown rice worth 822 million US dollars, showing a robust 16.3% improvement compared to the previous year. Over the 2017-2020 period, import value increased by 30.2%, with a compound annual growth rate of 9.2%. The lowest import value was recorded in 2018 at 822 million US dollars, which also experienced the largest annual decline of 0.5%.

Annual dynamics of product's imports to Europe in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(0.5%)	12.5%	16.3%	9.2%

Source: SHEV.io

From 2017 to 2020, Pakistan, India, and Thailand were the primary suppliers of brown rice to Europe in value terms. Pakistan accounted for 25.5% of imports, India for 23.0%, and Thailand for 5.7%. Collectively, these three countries made up 54.1% of total import value.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Europe in value, 2017-2020

Source: SHEV.io