Blankets and travelling rugs market in Estonia

Earlier Report Observations

The market for blankets and travelling rugs in Estonia contracted significantly from 2018 to 2020, with volume falling from 6.1 million units to 3.9 million units. This period saw the continued presence of major domestic manufacturer Wendre, which operated three production sites in Estonia and emphasized year-round, breathable materials. New product segments such as weighted blankets filled with glass beads emerged, catering to specific consumer needs for relaxation and stress relief.

A recovery began in 2021, with market volume rising to 4.6 million units. This growth was driven by increasing consumer interest in healthy, hypoallergenic blankets made from natural cotton or easy-care synthetic materials, alongside new product series tailored for local preferences. In 2022, stricter textile waste collection regulations were implemented, requiring separate disposal, which affected industry operations. Concurrently, demand rose for antibacterial, durable blankets made from quality materials, supporting market value even as physical volume saw a slight dip to 4.3 million units.

After 2022, the market volume showed moderate fluctuations, stabilizing around 4.0–4.3 million units through 2024, indicating a new baseline below the pre-2020 peak.

Production blankets and travelling rugs in Estonia

In value, 2018-2021, K $ US

After two years of decline, Estonia's production of blankets and traveling rugs has rebounded. In 2021, output reached 42 223 thousand US dollars, marking a 27.0% increase from 2020. However, looking at the broader period from 2018 to 2021, production fell by 28.5%, which translates to an annualized decline of 10.6%. The lowest point was in 2020, with production valued at 33 250 thousand US dollars, and that year also saw the steepest drop of 28.8%.

Annual dynamics of production in Estonia in value, 2018-2021, K $ US

In kind, 2018-2021, K unit

Following a two-year decrease, Estonia's production of blankets and traveling rugs has turned upward. In 2021, the country produced 4 239 thousand units, a strong 20.4% rise compared to the previous year. Despite this recent growth, production declined by 26.8% over the 2018-2021 period, averaging a 9.9% annual decrease. The lowest output was recorded in 2020 at 3 520 thousand units, with the largest decline of 28.4% also occurring that year.

Annual dynamics of production in Estonia in kind, 2018-2021, K unit

Exports blankets and travelling rugs from Estonia

Exports in kind, K unit

Exports of blankets and traveling rugs from Estonia have fallen for three consecutive years. In 2021, export volumes stood at 13.1 thousand units, down 6.9% from 2020. Over the 2018-2021 span, exports decreased by 25.6%, equating to an annualized decline of 9.4%.

Annual dynamics of product's exports from Estonia in kind, 2018-2021, K unit

From 2018 to 2021, Russia, Sweden, and Finland were the primary markets for Estonia's exports of blankets and traveling rugs in volume terms. Russia accounted for 31.8% of exports, Sweden for 20.2%, and Finland for 17.6%. Together, these three countries represented 69.6% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Estonia in kind, 2018-2021

Exports in value, K $ US

Estonia's exports of blankets and traveling rugs in value terms have declined for two straight years. In 2021, exports amounted to 222 thousand US dollars, a 6.2% drop from 2020. Over the 2018-2021 period, exports fell by 26.1%, with an annualized decrease of 9.6%. The peak was in 2019 at 310 thousand US dollars, which also saw the largest increase of 3.4%. The sharpest decline occurred in 2020, with a 23.8% decrease.

Annual dynamics of product's exports from Estonia in value, 2018-2021, K $ US

Between 2018 and 2021, Russia, Finland, and Latvia were the main destinations for Estonia's exports of blankets and traveling rugs in value terms. Russia held a 28.8% share, Finland 15.2%, and Latvia 8.8%. Collectively, these three markets made up 52.7% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Estonia in value, 2018-2021

Imports blankets and travelling rugs to Estonia

Imports in kind, K unit

Imports of blankets and traveling rugs into Estonia have decreased for two consecutive years. In 2021, imports totaled 366.2 thousand units, a slight 2.2% reduction from 2020. However, over the 2018-2021 period, imports actually increased by 3.6%, averaging a 1.2% annual growth. The highest volume was in 2019 at 382.4 thousand units, which also recorded the largest increase of 8.2%.

Annual dynamics of product's imports to Estonia in kind, 2018-2021, K unit

From 2018 to 2021, China, Poland, and Lithuania were the leading suppliers of blankets and traveling rugs to Estonia in volume terms. China dominated with 59.8% of imports, followed by Poland at 14.3% and Lithuania at 7.2%. Together, these three countries accounted for 81.3% of total import volumes.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Estonia in kind, 2018-2021

Imports in value, K $ US

In 2021, Estonia's imports of blankets and traveling rugs in value terms reached 2 790 thousand US dollars, showing a robust 14.5% gain compared to 2020. Over the 2018-2021 period, imports grew by 6.3%, with an annualized increase of 2.0%. The lowest value was in 2020 at 2 436 thousand US dollars, which also saw the largest decline of 35.8%. The peak occurred in 2019 at 3 795 thousand US dollars, with the highest increase of 44.5% that year.

Annual dynamics of product's imports to Estonia in value, 2018-2021, K $ US

Throughout 2018-2021, China, Austria, and Poland were the key partners for Estonia's imports of blankets and traveling rugs in value terms. China led with 45.1% of imports, Austria contributed 12.0%, and Poland 6.7%. Combined, these three sources represented 63.8% of total import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Estonia in value, 2018-2021