Market research

Beer market in Bosnia and Herzegovina

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The beer market in Bosnia and Herzegovina has been shaped by the dominance of major players like StarBev, Banjalučka pivara and Heineken, which together held significant market shares. From 2018, the emergence of new niches such as premium, dark and craft beer began changing consumer preferences and diversifying the product range. This trend continued into 2019 with local breweries focusing on capacity expansion and technological upgrades aimed at export markets.

The COVID-19 pandemic in 2020 altered consumption patterns, accelerating online sales and delivery services, which required adjustments in distribution channels. Supply chain disruptions and logistics challenges affected market dynamics, but the increased digitization helped maintain market volume. In 2022, the adoption of predictive maintenance and Industrial Internet of Things (IIoT) in breweries aimed to improve production efficiency amid global uncertainties.

By 2023, growing demand for non-alcoholic beer as part of a healthier lifestyle trend and the continued diversification into craft and specialty beers shifted the market toward higher-value products, explaining the rise in market value to $147.4 million despite a slight dip in volume to 214.1 million liters. The ongoing digitalization of distribution, including the growth of online sales and parcel machines, supported market recovery in 2024, reaching 231 million liters valued at $155.7 million, though logistical bottlenecks and skilled labor shortages presented ongoing challenges.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2021-2024
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2021-2024
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2021-2024
    2. 4.1.2.2. Imports, 2018-2025
    3. 4.1.2.3. Exports, 2018-2025
    4. 4.1.2.4. Market size, 2021-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Bosnia and Herzegovina
  1. 5.1.1. In kind, 2021-2024, K l
  2. 5.1.2. In value, 2021-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, K l
  2. 5.2.2. In value, 2018-2024, K $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, M l
    1. 6.1.2.1. Annual dynamics of product's imports to Bosnia and Herzegovina in kind, 2018-2025, M l
    2. 6.1.2.2. Dynamics of product's imports in kind to Bosnia and Herzegovina by countries, 2018-2025, M l
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 6.1.3. Imports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Bosnia and Herzegovina in value, 2018-2025, M $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Bosnia and Herzegovina by countries, 2018-2025, M $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's imports, $ US/K l
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Bosnia and Herzegovina, 2018-2025, $ US/K l
    2. 6.1.4.2. Dynamics of average price of product's imports to Bosnia and Herzegovina by countries, 2018-2025, $ US/K l
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, M l
    1. 6.2.2.1. Annual dynamics of product's imports to Bosnia and Herzegovina in kind, 2018-2025, M l
    2. 6.2.2.2. Dynamics of product's imports in kind to Bosnia and Herzegovina by countries, 2018-2025, M l
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 6.2.3. Imports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Bosnia and Herzegovina in value, 2018-2025, M $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Bosnia and Herzegovina by countries, 2018-2025, M $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's imports, $ US/K l
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Bosnia and Herzegovina, 2018-2025, $ US/K l
    2. 6.2.4.2. Dynamics of average price of product's imports to Bosnia and Herzegovina by countries, 2018-2025, $ US/K l
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, M l
    1. 7.1.2.1. Annual dynamics of product's exports from Bosnia and Herzegovina in kind, 2018-2025, M l
    2. 7.1.2.2. Dynamics of product's exports in kind from Bosnia and Herzegovina by countries, 2018-2025, M l
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 7.1.3. Exports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Bosnia and Herzegovina in value, 2018-2025, M $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Bosnia and Herzegovina by countries, 2018-2025, M $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's exports, $ US/K l
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Bosnia and Herzegovina, 2018-2025, $ US/K l
    2. 7.1.4.2. Dynamics of average price of product's exports from Bosnia and Herzegovina by countries, 2018-2025, $ US/K l
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, M l
    1. 7.2.2.1. Annual dynamics of product's exports from Bosnia and Herzegovina in kind, 2018-2025, M l
    2. 7.2.2.2. Dynamics of product's exports in kind from Bosnia and Herzegovina by countries, 2018-2025, M l
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 7.2.3. Exports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Bosnia and Herzegovina in value, 2018-2025, M $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Bosnia and Herzegovina by countries, 2018-2025, M $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's exports, $ US/K l
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Bosnia and Herzegovina, 2018-2025, $ US/K l
    2. 7.2.4.2. Dynamics of average price of product's exports from Bosnia and Herzegovina by countries, 2018-2025, $ US/K l
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, M l
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, M l
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production beer in Bosnia and Herzegovina

In value, 2018-2021, K $ US

Annual dynamics of production in Bosnia and Herzegovina in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

In kind, 2018-2021, K l

Annual dynamics of production in Bosnia and Herzegovina in kind, 2018-2021, K l

Parameter		2019	2020	2021	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

Exports beer from Bosnia and Herzegovina

Exports in kind, M l

The market exhibited volatility during the observed period. The lowest point occurred in 2018, while exports peaked in 2021, showing a 2.3-fold difference between these years. In 2021, Bosnia and Herzegovina exported 7.2 million liters of beer abroad, marking a significant year-on-year increase of 129.3%. The largest decline was recorded in 2020 at 9.9%.

Annual dynamics of product's exports from Bosnia and Herzegovina in kind, 2018-2021, M l

Parameter		2019	2020	2021	CAGR
1	Change from last year	12.6%	(9.9%)	129.3%	32.5%

Source: SHEV.io

From 2018 to 2021, the country structure of exports in kind was highly concentrated, with Serbia and Croatia together accounting for 80.6% of total flows. Other partners contributed only a small residual share.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Bosnia and Herzegovina in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

In 2021, Bosnia and Herzegovina's beer exports reached 3 183 thousand US dollars, representing a dramatic gain of 62.5% compared to the previous year. Between 2018 and 2021, exports increased by 65.9%, equating to an annualized growth rate of 18.4%. The largest decline occurred in 2020 at 7.5%.

Annual dynamics of product's exports from Bosnia and Herzegovina in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	10.4%	(7.5%)	62.5%	18.4%

Source: SHEV.io

Throughout 2018–2021, Serbia, Croatia, and Italy remained the main markets for Bosnia and Herzegovina's beer exports in value terms. Serbia accounted for 47.0% of exports, Croatia for 30.7%, and Italy for 8.3%, with these three countries jointly representing 86.0% of total flows.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Bosnia and Herzegovina in value, 2018-2021

Source: SHEV.io

Imports beer to Bosnia and Herzegovina

Imports in kind, M l

In 2021, Bosnia and Herzegovina imported 157.2 million liters of beer, showing a controlled improvement of 5.4% from the year before. Between 2018 and 2021, imports increased by 2.7%, corresponding to an annualized rate of 0.9%. The minimum value was recorded in 2020 at 149.2 million liters, which also saw the largest decline of 4.3%.

Annual dynamics of product's imports to Bosnia and Herzegovina in kind, 2018-2021, M l

Parameter		2019	2020	2021	CAGR
1	Change from last year	1.9%	(4.3%)	5.4%	0.9%

Source: SHEV.io

From 2018 to 2021, Serbia and Croatia were the dominant suppliers of beer to Bosnia and Herzegovina, together taking 84.6% of total imports in kind. Other partners played a less significant role in the import structure.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Bosnia and Herzegovina in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

After a two-year decline, Bosnia and Herzegovina's beer imports increased in 2021, reaching 72 020 thousand US dollars, a solid rise of 16.5% compared to the previous year. Between 2018 and 2021, imports decreased by 6%, equating to an annualized decline of 2.0%. The minimum value was recorded in 2020 at 61 807 thousand US dollars, while the largest decline occurred in 2019 at 13.1%.

Annual dynamics of product's imports to Bosnia and Herzegovina in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(13.1%)	(7.1%)	16.5%	(2.0%)

Source: SHEV.io

In 2018–2021, Serbia, Croatia, and Slovenia led the structure of imports in value terms. Serbia accounted for 38.5% of imports, Croatia for 32.9%, and Slovenia for 17.9%, with these three countries together representing 89.3% of total flows.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Bosnia and Herzegovina in value, 2018-2021

Source: SHEV.io